Can’t Take Out Time for Extensive Reading? Get Your Hands on these Amazing Short Story Collections



The fast-paced world we live in keeps us busy all the time. It is no longer possible to sit for long hours reading a book or spending time watching a full 3-hour movie. People now prefer short and quick forms of entertainment more than ever. With everything becoming digital, it is now easy to read a short story on Kindle and other reading apps. If you are one of the many people who cannot take time out from your hectic schedule to read lengthy books and novels, you don’t need to worry as we have got you covered. We have compiled a list of some great short stories you can read while you are commuting to or from work, going to the gym or sipping your evening tea. So, without further ado, let’s check out our list of amazing short storybooks.




The first short story we have added to our list is the story of a girl who hates her name. Evergreen is her last name and her first name is known to very few people. She lives a different life and finds it extremely difficult to fit in. She is lost in her thoughts and dreams, even when she is around her mother or sister. Although she is different from other people and can hardly get along with anyone, she makes an effort to fit in. To read this interesting short story about an introverted girl who hates her name, buy this book here.




French Fries for Birds

French Fries for Birds

This book is a semi-autobiographical book of poems and short stories. Narrated as seen through the eyes of a young Emirati woman, this book talks about the experiences of grief, loss, depression and other emotions that are difficult and often too much to handle. If you are always busy and in a rush, this book is a perfect fit to read on the go. You can buy this book here.






From the Perspective of a Pen

From the Perspective of a Pen

Our next pick for you is a beautifully written short story told From the Perspective of a Pen. With its carefully chosen words and impressive language, it will surely make it to the list of your favourite books. Buy this bundle of deep thoughts here.





New York Underground

New York Underground

This short story deals with the intricacies of human life and how one should spend his/her life in order to be triumphant in the eyes of God. This story talks about the multiple challenges humans face in their lives and suggests what needs to be done for overcoming those hardships. It helps the readers to understand the true meaning of living. Buy this thought-provoking book here.






My Morals Makes Me Beautiful

My Morals Makes Me Beautiful

Our next pick is a book about morals and how it makes a person beautiful. The book is a collection of 25 short stories that give the reader a chance to go through the events and understand the basic morals of life. The book teaches about basic human qualities like love, courage, satisfaction, being just, vanity and respect. You can get this book here.



Once Upon a Time

Once Upon a Time

A beautiful collection of 9 short stories, this book is all about basic moral lessons. Each story carries a moral with fictional characters like plants or animals making it an enjoyable and interesting read. The author used to tell these stories to her children to make them learn about the beautiful morals of life. Buy this interesting book for your young kids here.






The Red Juice

The Red Juice

Set in the backdrop of the beautiful country of Morocco, this short story takes us in and out of the main character’s recurring dream in which he is standing near his father’s grave and can see a palm tree like a grey ghost, stretching its arms towards him. To read more of this gripping story of death, demons and despair, make a purchase here.




Wake Up and Open Your Eyes

Wake Up and Open Your Eyes

The next book we have selected for this list is a story of a young girl named Yasmine. She is in that phase of her life where she dreams of doing extraordinary things but somewhere down the road, she loses her focus and ends up procrastinating and delaying things. One day, she wakes up from her dream to an alarm ringing. Would she be able to break free of the monotonous life cycle? To find out, grab a copy of this book here.






The Mysterious Shadow

The Mysterious Shadow

This is the story of an ordinary child named Sophie Bethalion who goes to school every day. But one day on her way to school, a mysterious shadow catches her attention. After that day, Sophie often notices that mysterious shadow. What is that shadow and where does it come from? To find out, grab a copy of this fascinating book here.





Love Stories Short

Love Stories Short

The last pick from our list is this book of love stories filled with lessons. It has many valuable lessons for young minds who are more than often caught up in a wrong relationship. You can gift this book to the young adults around you. Buy this book here.







We hope that now you can easily manage to take some time out of your hectic routines and read these amazing short stories.


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If you are an aspiring author, you can submit your manuscript for review. You can also submit it online by filling our Online Submission Form here.

10 Benefits of Reading: Why You Should Read Every Day



Reading is arguably the most important ability one can have in the modern world. Each book you read opens up a portal of new information for you. Every time you read a book, your imagination gets a boost, and you learn something new. When you regularly start reading books, your critical thinking and analytical skills improve and somewhere along the way, you discover something fascinating about yourself. Well, if you are a person who doesn’t like reading books, you’re missing out on something that could change your life for good.

In this blog, we will look at some of the benefits of reading books. Hopefully, it will benefit you and motivate you to read more.


1. Reading Makes You Smarter, Sharper, and More Creative

Reading books makes you smarter. Through reading, you can understand topics that are of interest to you. Reading books ignites the imagination of the reader. They get introduced to fictional worlds, historical settings, and intriguing characters that stay on with them for a long time. Once you read regularly, it can become a hobby, and it eventually helps you understand yourself better. You start to understand the people around you, the society you live in, and the different aspects of life in a better way.


2. Improves Memory

Our mind is a machine that can learn, comprehend, and process so many thoughts at a given time. Reading is a fundamental skill needed to function in society. It improves memory because when we read, we compel the brain to get used to remembering characters, facts, details or situations. It won’t be wrong to say that reading is, indeed, a great mental exercise.


3. Lowers Stress level

In life, there are times when stress gets the better of you. Whether it’s work-related stress or any other worry, reading books helps you melt down your stress level. Reading is one of the fastest ways to relax your brain. Whenever you feel like you can’t handle stress, reading a gripping novel would be the perfect answer to it. Reading books will transport you into another world, leaving you stress-free and happy.


4. Builds Your Vocabulary Skills

By reading more and more, you get introduced to new vocabulary. There are so many words in the dictionary that you can only comprehend if you are an avid reader. It makes you a skilled conversationalist. You get to convey your feelings and emotions and understand the other person’s words in a better way. With an increased vocabulary, you will become a better communicator.


5. Brings a Positive Impact on Mental Health

Snuggling up a captivating read can do wonders for your mental health. It relieves you from mental worries and anxieties, fully immersing you in the magical world of books. Losing yourself in books is the ultimate remedy for mental problems. According to many types of research, people who read regularly are less likely to develop severe brain diseases in old age, such as Alzheimer’s disease.


6. Reading improves Compassion and Empathy

Reading books on different people, their struggles and setbacks, and their journeys can help mould your personality. You tend to get more emphatic and compassionate towards others. By reading books, you understand the pain and worries of the people in the book. You can better relate to those who are different from you. Books offer us a gateway to a magical place, ready to engulf us into its surreal world. Believe it or not, but even one book can change your mind and outlook for good.


7. Boosts Your Writing Ability

Just like reading improves your vocabulary, it also improves your writing ability. With every book you read, you learn a different style of writing. Well-written books are the catalyst to emulating a proficient writing methodology because you subconsciously get influenced by it. It’s a fact that you can’t deny. The more you read, the better your writing eventually becomes. Apart from enhancing your writing capabilities, it enhances your analytical skills, critical thinking, and decision making.


8. Upgrades Your General Knowledge

If you want to increase your general knowledge and be neck and neck with the most influential people in the world, you need to be a reader. Reading books helps you become aware of unknown topics, enabling you to hold a conversation with anyone. It improves your general knowledge that can be pretty useful when squirming your way through the challenges of life. Apart from that, a well-read person also gives off positive vibes to the other person, making them more desirable and appreciated.


9. Helps You to Relax

Reading is the ultimate de-stressor for you. It can help you unwind and bring a night of sound sleep. In addition to reducing stress levels, it brings inner peace and tranquillity. Reading spiritual and calming books can have a positive impact on your stress levels as it reduces blood pressure and anxiety. Reading is also a potent mood booster. So whenever you need a great sleep, it’s best to take out your favourite book and give it a read before you slumber.


10. Stimulates the Brain

Reading books stimulates the brain by forcing it to think and concentrate on the pieces of information you have in front of you. Just like dumbbells are needed for a physical workout, books are a tool to cultivate the mind. When you’re reading, you train your mind to become sharper, processing more information with each passing second. In turn, it improves your memory and analytical thinking.


You see, there’s a book for every person out there. Whether your taste lies in poetry, historical fiction or romance novels, you are bound to find a book that captures your attention and ignites your imagination.

So, take a break from the screen for a while. Get yourself a book, and bask in the mesmerizing feeling of reading a book.

If you want to connect with Austin Macauley Publishers, follow us on our FacebookInstagram and Twitter. If you aspire to become an author, share your work with us by clicking submit. You can also send it to us by filling our Online Submission Form.

Expo 2020 Dubai Mascots Activity Book

UAE-Expo 2020-Dubai-Mascots-Activity-Book-1

The Sharjah Children’s Reading Festival is held every year to connect children with books and reading. The event this year was organised by Sharjah Book Authority with the main theme of ‘For Your Imagination’. It took place from May 19 to May 29, 2021. 27 authors from 15 countries participated, alongside 172 publishers. More than 500 activities were organised including theatrical shows, workshops, cookery sessions, panel discussions and a literary competition.

In this reading event designed for children, there were many new books launched. Expo 2020’s Dubai Mascots Activity Book was one such book that was launched in this reading festival. This book is about the 5 mascots who take the readers on a tour of Expo 2020. The main theme of Expo 2020 was “Connecting Minds, Creating the Future”, with three subthemes; Suitability, Mobility and Opportunity. For each pavilion, the expo has 5 mascots named Rashid, Latifa who are the guides and Alif, Opti and Terra, the expo’s guardians.

The Expo 2020 Dubai Mascots Activity Book is all about the adventures of these 5 mascots. Specially designed for children aged from six to nine years old, this book teaches about Science, Technology, Artificial Intelligence and Environment Preservation in a fun and interactive way. This book contains quizzes, fun challenges, and other activities, teaching the children about interesting technological advancements in energy, environment and space travel. Jade Robertson, the International Publishing Director of Austin Macauley Publishers, noted, “In creating this book, we want children to question what they see at the expo and the world around them. In doing so, they will develop their future skills. Encouraging enough for children to want to pick up, read and most importantly develop a basic understanding of the environment.”

So let’s check out everything this book has to offer.



The Exposition 2020 had 5 mascots for each pavilion. These mascots help you show around the expo and be your guides. The sibling duo, Rashid and Latifa are the guides while Alif, Opti and Terra are the guardians. So come on in and let’s explore what these mascots can have to offer.

  • Rashid

Rashid is a 9-year-old, smart for his age boy who is quick to learn and is full of enthusiasm. He is a caring little boy who can sometimes be cheeky. He loves discovering new things and finding out more about the world around him. He tries his best to look after the environment. He also has a liking for listening to the generations’ old stories of his family, looking up to the night sky and counting stars.

  • Latifa

Latifa is chatty, inquisitive and a smart girl. She is Rashid’s younger sister. She dreams of becoming one of the world’s greatest inventors. She passionately loves Science and Technology and is always on the lookout for learning something new. She also loves to figure out how to solve problems, puzzles and quizzes.

  • Alif

Alif is the guardian of the Mobility Pavilion. The leader of all the guardians, Alif has the responsibility of protecting the secrets of the wise Ghaff Tree Salama at the Expo 2020. He is designed to transform into any form of vehicle, Alif can swim, walk, run and even fly to take Latifa and Rashid to any path of discovery they want to go to.

  • Opti

Opti is the guardian of the Opportunity Pavilion and is also one of the three guardians tasked with the responsibility of protecting Salama’s secrets. Opti’s heart is made of pure gold and he offers Latifa and Rashid various choices during their journey of discovery. He has the special powers of opening portals through space and time.

  • Terra

Terra is the guardian of the Suitability Pavilion. She is a kind-hearted robot, who wants to feel more human than she actually is. She guides Latifa and Rashid throughout their adventure and makes sure they carry out their adventures in the best possible manner. Her mission is to protect the environment and nature. She has the secret power of turning invisible.

What the Activity Book Has for Children?

As this book is specially designed for children of age 6 to 9, by Expo 2020, it has various activities to help them learn about Science, Technology, Artificial Intelligence and Environment Preservation. There are puzzles, mathematical quizzes and other interesting activities.

Chemistry Quizzes:

It also has some activities teaching the basics of chemistry such as colouring the periodic table, while some other activities related to mobile application development. The children are taught about different types of energy through another fun-filled activity with the help of drawings and examples.

Maths and Computing Puzzles:

This activity book has some interesting quizzes and puzzles related to maths and basic computing, like coding. Children can also learn about computer applications development by solving puzzles included in this book.

Activities related to Water Conservation:

In an attempt to teach children about the sources of water and its conservation, there are a few activities that help them learn more about the importance of water and what they can do to save it.

Environment Preservation Activities:

Another very important message this expo-book gives to the kids in a fun way is to recycle the old items into new ones and are also taught about categorizing the products. By completing the puzzles, the kids will have learnt about more ways they can help protect the nature around them and be mindful of the products they use.

History and Culture of UAE:

Some other activities included in this book are designed to help the children and their parents learn more about the history, culture and important places in UAE. There is some useful information about the national bird Falcon, the National Day of UAE and some traditional days they celebrate in the UAE. In the end, the answers to all the puzzles and quizzes are given for the children to compare their results with.

In a nutshell, Expo 2020 Dubai Mascots Activity book is the best way to help children learn useful things in an engaging and fun way. With a variety of activities, the kids will be immensely interested in finishing this book and also gain valuable knowledge about important topics; such as Technology, Artificial Intelligence, Science and Environmental Protection.

To stay informed about our new releases, connect with Austin Macauley’s Publishers on Facebook, Instagram and Twitter.
If you aspire to become an author, share your work with us by clicking Submit. You can also send it to us by filling our Online Submission Form.

Fiction Novels, Do They Shape the Reality or Make You Escape It?


“People talk about escapism as if it’s a bad thing… Once you’ve escaped, once you come back, the world is not the same as when you left it. You come back to it with skills, weapons, knowledge you didn’t have before. Then you are better equipped to deal with your current reality.”
― Neil Gaiman


There has been an extensive series of debates around people consuming fiction books, television, music and other sources of entertainment as an escape from the realities of their life. With the current ongoing situation of a global pandemic, many people have resorted to escape the horrors of life’s realities by binge-watching shows on Netflix, spending their nights downloading and watching movies, reading novels from romance to science fiction to contemporary fiction. Some of us are often guilty of doing this. We find an escape from life’s difficulties and challenges by hiding ourselves behind entertainment.


While this behaviour can be detrimental to the wellbeing of a person if it becomes a learned behaviour, it is considered a harmless coping mechanism when in times of difficulty. We all go through these phases in our life where we need to unwind for some time before we can face the circumstances and find out a way to solve those problems. In such times, escapism through various forms of entertainment comes to our rescue. We indulge ourselves in the world of novels we are reading, lose ourselves in a movie we are watching or find a relatable character in a drama that gives us a new perspective to look at our problems and find a solution to them. Even if we don’t get to learn something new from such sources of entertainment, it is believed that engaging in a healthy type of entertainment can help a person loosen up his stressed-out brain and body.


It is believed that reading contemporary fiction and fantasy novels plays a huge role in providing an escape from the stressors of life. We have piled up some of our contemporary fiction novels and books to read so one can unwind after a stressful week at work or escape the bitter realities of life in general. So, let’s dive into the world of books!



After a While

After a While

A romance novel from the contemporary fiction genre, this is the story of a winter-lover lady. She comes to life in winter and is fascinated by the legislative storms. She cries and longs for her lover and believes they are meant to be with each other. To buy this fascinating love story of longing, rains and pains, click here.




Ashes of a Lost Country
Ashes of a Lost Country

This is a historical account of the author’s early life in the war-torn country – Palestine. Born in the year 1950, the author’s childhood was a mix of joy, mischief and misery. When his mother died, he was sent to a boarding school in Jordan. Later in the year 1967, when Israel took hold of Palestine, he became homeless. After completing his secondary school, he was awarded a scholarship to study in Algeria. There, he found new friends in some French individuals and they, later on, invited him to France. Currently, the author lives in the United Arab Emirates. To read more of this historical fiction book about personal struggles and life in a war-torn country, buy it here.



Hiam Is the Life
Hiam Is the Life

Our next pick is an interesting short story about a young and lonely man. He is frustrated all the time and is not happy with his life. He lives inside his mind, thinking and fidgeting restlessly. Then fate brings a girl into his life who he falls in love with. This love turns his life upside down and makes it better in some ways and worst in others. Will he become a better version of himself after all the new developments in his life or would he end up being even more lonely and frustrated? To find out, buy this book here.




This book is a perfect pick from the contemporary fiction genre for escapists. The story takes us on a journey from loss to a safe harbour. From that safe harbour, we are shown what it feels like to experience boredom. It then shows us the world of fantasies, dreams and discussions. It is a simple but deep journey that takes us into a parallel reality. Grab a copy of this mesmerizing book here.




The Store of Creative Minds

The Store of Creative Minds

Our last pick for this list is a science fiction book about artificial intelligence taking over our lives and industries. In the year 2017, the world started discussing an industrial revolution where humans will live a more relaxed lifestyle because of technological advancement. This is a story of a group of young men and women who got isolated as a result of some social events. When they tried to return to their social life, they found themselves stuck. Would they be able to break free of the unseen shackles and return to what they believe is normal? To find out more, buy this fascinating sci-fi book here.




As we are in the middle of a global pandemic that has brought a lot of other miseries and horrors with it, escaping in the world of literature or movies and TV for some time is a harmless activity to bury ourselves in. Reading a book or two, binge-watching your favourite season or watching movies is the best way to de-stress from the bitter realities of life all around. Enjoy and take care of yourself and your mind in any way you think is best for you.


If you want to connect with Austin Macauley Publishers, follow us on our Facebook, Instagram and Twitter.


If you aspire to become an author, share your work with us by clicking submit. You can also send it to us by filling our Online Submission Form.

10 Young Adult and Fantasy Novels We’re Reading on International Youth Day

International Youth Day is celebrated annually on 12th August by the United Nations. This day is dedicated to the young women and men and the role they play in tackling global issues and bringing change. The International Youth Day also serves as an opportunity to raise awareness about the problems and challenges our youth is facing. This day recognizes every young person’s right to have access to education, employment and healthcare. It also celebrates their right to dream big and hope for a better world. So to celebrate this day, we have gathered a list of some amazing books that you can read or gift to some young souls around you. So, let’s dig in and discover the best books of all time.


Jabeen Kingdom: Between the Eye and the TearJabeen Kingdom: Between the Eye and the Tear

This is a story of happiness and sadness. Tear is sure she won’t go back to her old life and the castle. But when there is news about the kidnapping of Princess Ray and the death of the two kings, Tear decides to go back and avenge the troubles in her life. Tear hopes for a new life with Eye as she witnesses there was sadness and happiness in their relationship. Buy this unique story for your young adult kids here.




Night Catchers

Night Catchers

Our next pick is one of the best thriller books on the list. This is the story of Aya and her stepbrother, Joe. When Aya moves away from the city to a new countryside with her step-brother, they discover a mysterious world with dark forces at play. Their dream life soon becomes an adventure and they witness myths and legends coming to life. The Night Catchers are challenged into fighting deities, giants, unicorns and warriors. This fight is between good and evil, which becomes a threat to Nature, bringing it on the verge of environmental disaster. Will Aya overcome all the challenges and win the fight against all odds? To unveil further, buy this young adult fantasy book here.




The Forbidden Tree

The Forbidden Tree

Hajar wants to take revenge for the death of her father who was assassinated in the huge massacre at the kings’ path. She is fighting the allies who brought her own dynasty to end. Hajar was known for her silent nature as she was never the one with the loud voice. She will now confront the Scorpio family with the same silence she is known for. But will she overcome the obstacles of her way and settle the score with her father’s killers? To read more of this mystery and thriller novel, buy this book here.



Tales from Al Baha

Tales from Al Baha

Our next pick for young readers is a collection of short stories. These stories are the childhood memories from Ghamed and Zahran. The stories are written in an easy and modern novel style so people from all kinds of backgrounds can read and understand them. A suitable gift for your young reader on this International Youth Day; grab a copy of this book here.




Nooras and Her Black CatNooras and Her Black Cat

This story of a bewitched cat will be the best present for the young blood, someone who loves fantasy and horror. Nooras’ parents bought her a pet cat but little did they know this cat would become a headache for them. The catch is bewitched and has strong powers. When Nooras’ parents try to kick the cat out of their house, they realise it isn’t that simple and easy to get rid of it. Join Nooras and her parents in their struggle to get rid of the spooky cat. Buy this book full of adventures here.



I Believed You

I Believed You

What happens when there is one love and two different faiths involved? How can one believe in faith and love together? How do you pray to God when you are in love and whose prayers are closer to God? This is the story of a love that is challenged by the test of faith. It is a perfect choice for young adults who want to see love in the light of religion. Grab a copy of this romantic book here.





The Elvish Bride

The Elvish Bride

This is an unconventional love story between a young man and an elf maiden. Tommy Trickett is a young and handsome farmer, who is sought-after by many village girls. But he is waiting for the right one to come into his life. One sleepless night, as he goes out of his house to investigate the source of some strange lights, he finds a group of elf maidens dancing on the misty sea. As they see him coming, the group marches back to their secret place. The youngest of all, however, had to be gently led away as she seems to be fascinated with Tommy. Then, right before the next full moon, she sings to him in Elvish. They start meeting each other after midnight, fall in love and get married. But just when they think everything has settled down, life throws a curveball. You can read this magical story of love by getting a copy here.


The Last War

The Last War

The last war is going to decide who the victor is. As the universe is destined to be dark and chaotic, there is light until there is hope. The story of power, calmness, strength and light, this book is a perfect gift for the visionary youth around us. Don’t forget to grab this inspiring book here.






The Kingdom of the Forehead

The Kingdom of the Forehead

Diaa is still haunted by his battle with the shadows when he was taken to the dark world. Diaa doesn’t want to talk much about the subject of that battle as it has drained him of all his energies, but deep down in his heart, he knows the war is not over yet. Buy this fantasy novel here.






Our last pick from the list of books for young adults is this contemporary fiction novel which is based on the contradictions we live our lives in. We are born to die but we fear death, we seek peace on the battlefield and are searching for integrity on the land of corruption. This thought-provoking book is a must-have for young minds who are searching for answers to life. You can buy this book here.





We hope you will enjoy International Youth Day with this list of books for young adults. You can also give these books as gifts to the young kids in your family.

If you are a budding writer and want to share your work with us, then click submit. You can also send it to us by filling our online submission form.

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How Effective Writing and Strategy Yield A Good Book?

Writing a book that will keep its readers hooked is not a piece of cake but an art that you can learn over time. But it doesn’t mean that you should sit back and wait for the time when you will be skilful enough to write a good book. Of course, it will take some time, but meanwhile, you can learn those skills that will enable you to write a good book. Writing a good book is just one part of the process. Once you are done writing your book, there comes the most important stages; publishing and marketing. Now, you need to plan which publisher you are going to choose and how well your book marketing strategy will be. Knowing what makes a book worth reading is not just enough. On the flip side, identifying what can turn your book into a disaster is also important. We will tell you all the dos and don’ts of writing a good book that will not only make it to the bestsellers but will also be remembered for decades.


How to Define A Good Book?

Before answering this, let’s ask a few questions! Does a good book only mean the best seller? Do we love all the best-seller books? How many books that you read were not bestsellers but touched your heart? A good book is not only a best seller but also one that captivates the hearts of its readers in a way that makes them fall in love with the characters and theme of the book. On the contrary, some books might make it to the best sellers through good marketing and distribution, but you regret reading them. A good book will always be worth spending money on because reading is an investment, right?


How to Write A Good Book?

Now that we have established what a good book is, let us explore the elements of writing a good book. We have picked the three most important elements that you should always focus on while writing your book. These are:

  1. Plot
  2. Characters
  3. Pacing



The theme you are going to write about, or the plot of your book is the most important element of the book that you can’t afford to neglect. A poorly designed plot will lead to a number of loopholes in the story. Writing a good plot requires a critically appraised outline that connects the dots of the story in an engaging yet smooth way. Always take plenty of your time to brainstorm a plot. This way, you’ll write a great book.


We all remember characters from our favourite books, don’t we? What makes characters worth remembering and inspiring? It is their personality that a writer builds in a way that mesmerizes us? Be it is a hero or a villain, the appropriate personality build-up while writing a great book makes its readers fall in love with them.

Always build the personality of the characters as per the requirements of the character. One bonus tip, do not introduce unnecessary characters into your book as it will only confuse your readers.



You often pick a book, read a few pages and then put it aside and say, “Ah! It’s so slow, can’t read it.” We all have been there and simply can’t read a slow-paced boring book that is leading nowhere. We want a book to be interesting and well-paced.

Writing a book is not a child’s play, but we should not write a book merely for the sake of writing but making it engaging and worth reading is the real job. Set the pace of the story with twists and turns that eventually build up curiosity and excitement in readers and keep them hooked to the story.


How to Adopt a Good Publishing and Marketing Strategy?

A book without having a post manuscript writing plan is like you make a really good movie, but nobody knows about it, ultimately wasting all of your hard work. Writing a good book is not enough. You have to choose the right publishing services and do well-executed book marketing.  We are aware of the fact that a writer cannot do all of the work all alone. There come good publishing companies and book marketing experts that will do the rest of your work. Always go for those publishing companies that will give you maximum freedom and royalties.

Book marketing is the backbone of your book’s success. The right genre for the right readers is a must to consider before marketing your book – market wisely. Besides, online marketing, collaborations and book reading events are other ways that you can incorporate in your book marketing strategy.


We hope that following these will help you write a good book. After all, your book should reach its readers. Austin Macauley is a leading book publishing company headquartered in the UK, US and UAE. We are currently accepting manuscripts, and you can submit your manuscript to us for review.  For online submission of the manuscript, click the online submission form.


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How Book Marketing Helps Authors Reach Their Target Audience

If you take a look around you, everyone is using the internet. Whether for work, surfing the web, playing games, or just watching Netflix shows. Digital media channels, social media, and search engines are popular than ever before. Every industry is pulling up its socks to be the best. As far as the book publishing industry is concerned, it’s certainly not staying far behind the rest. In the world of the publishing industry, book marketing is a potent tool for generating book sales.

With the influx of new marketing and book promoting trends, the publishing industry has started moving towards the digital medium for book promotions and marketing. However, this does not mean physical means of promotion are abandoned. For the publishing industry, it’s a matter of placing physical marketing and digital marketing side by side, make them coexist and have a cross-channel strategy. Over the past few years, this has resulted in a new marketing strategy for the book publishing industry.

Here, we will share innovative principles of marketing through which Austin Macauley Publishers promote their authors.


1. Social Media Marketing

Austin Macauley Publishers promotes authors and their books on all major social media platforms such as Facebook, Instagram, Twitter, Pinterest and YouTube. Readers are constantly using social media. This medium provides the highest potential for an author to grab the attention of potential readers. Social media is a platform for authors to exchange opinions, interact with other authors, and get in touch with booksellers. Our goal is to reach out to as many readers around the globe through our social media strategies.


2. Email Marketing

Email marketing is a high-performing way of promoting a book through digital mediums. Unlike generic emails that are less effective, we focus on personalized emails that target a specific group of people. The reasons why email marketing is so beneficial to grabbing the customers’ attention are:

  • Book marketing through personalized messages for each recipient.
  • It is a cost-effective method that reaches wider audience.
  • Mobile devices allow everyone to check their emails quickly.
  • Converts onlookers into buyers more than any other channel.

We analyze the consumer behaviour, demographics, and characteristic before we hit the send button! In this way, our authors’ books will be promoted in an optimal way, reaching out to potential book buyers.


3. Book Reviewers & Influencers

The number of influencers on social media platforms, especially Instagram, are monumental. The phenomenon of influencers has now consolidated the world of books as well. Many influencers are now offering book marketing services. Austin Macauley reaches out to top influencers and micro-influencers to request book reviews. Small-scale influencers have a more loyal fanbase even though their following is not as high as the top influencers. Influencers adopt numerous book marketing techniques, which benefits the sales of books. If a book gets critically acclaimed, it is bound to receive recognition and fame from the mass community of readers. After getting a book published, we make sure that our author’s book reaches the right influencer and book reviewer for reviews.


4. Author Websites

With more and more people getting connected through the internet, authors should have a website of their own. An author website can serve as a robust tool for book marketing, showcasing news, blogs, upcoming events, and anything related to an author’s personal brand. Austin Macauley Publishers provides authors with their own personalized website so that they can keep the readers posted on their book signing events, news, and anything else they would want to share with them. After all, a website acts as a central hub for book promotions and provides a communication channel to interact with the fans.


5. Blogs

The chances are that a person who loves to read books reads blog articles too. Our content writers are tasked to create engaging and attention-grabbing blogs that promote the books of our authors. Our blog articles are SEO optimized and enriched with keywords, making them rank better on the search engines. This can benefit the reach and popularity of books. The goal of blog articles is to create a buzz around the reading community. It helps promote the book across various channels, more so if it’s being shared across numerous social media platforms.


6. Ebook Marketing

Ebooks are a cost-effective and easily accessible alternative to paperbacks and hardbacks. Apart from publishing physical forms of books, we also focus on ebooks that cater to a large section of the online book community. Through eBook marketing, we want to widen the reach of our books through digital platforms where readers can access them with just one click. We even send ebooks to influencers which can also help the author get more mileage. Ebooks marketing helps establish a loyal fanbase that would keep waiting for more of your content.


7. Book Fairs & Virtual Events

It’s a universal truth that every book lover feels at home when surrounded by books. Book fairs are literary events that entice the readers. They look forward to it throughout the year. As book publishers, we participate in various international book fairs and events attended by tens of thousands of people to showcase our books. They provide an amazing platform to connect with readers from all over the world. Many authors attend these book fairs, getting a chance to interact with their fans and other authors, media houses and business giants. Over the years, exhibitors have benefited the most from book festivals and events. Our purpose in participating in book festivals is to give our authors a chance to display their literary work and learn from industry specialists. Some of the book festivals that we have been a part of include:


8. Author Interviews & News Features

Getting your book promoted through radio stations, news channels, and media stations is always great. Austin Macauley Publishers assists their valuable authors in arranging radio interviews, talk sessions with vloggers, and getting featured on the news. Hundreds of our decorated authors have promoted their books by getting featured in newspapers and magazines. In personal interviews, authors share bits and pieces of their lives to build an emotional connection with the readers and listeners.


9. Partnership with Leading and Indie Bookstores

People who love reading books relish visiting bookshops and getting lost in the magical world of books. Bookstores offer a medium for readers to come and get their favourite books in no time. Austin Macauley Publishers have partnered with various leading and Indie bookstores globally, and now most of our books are stocked in these stores!


Our partner leading online bookstores include:

  1. UAEBook
  2. DXB Book
  3. Noon
  4. Amazon
  5. Jamalon
  6. Neelwafurat
  7. Platinum Bookstore
  8. Dubai Library Distributors
  9. Keef Book
  10. Jarir Reader
  11. Book Delivery
  12. Abjjad
  13. Sanad Books
  14. The Bookshop Library
  15. Virgin Megastore


Our brick-and-mortar bookstores include:


  1. Readers Bookstore – Jordan
  2. Booktopia
  3. Knowledge Book Center – Egypt
  4. The Elite Bookstore – Egypt
  5. Alexandria – Egypt
  6. The Reader’s Corner – Egypt
  7. Dar Al-Jenan – Amman, Jordan
  8. BookLand Bookstore – Bahrain
  9. Platinum Bookstore – Kuwait (Both online and bookstore)
  10. Kinokuniya Bookstore – Dubai Mall
  11. Al Ummah Bookshop


If you are an aspiring author and want your work to be published, choose Austin Macauley, as we are one of the top hybrid publishers in the UK, US and UAE. You can submit your manuscript with us by clicking here. You can also send it online by filling our online submission form.


Stay with Austin Macauley and be the first to know about our new releases by following us on FacebookInstagram and Twitter.


10 Interesting StoryBooks to Get Your Kids Excited About Summer Reading!

StoryBooks to Get Your Kids Excited About Summer Reading

Summertime is the favourite time of the year for many kids, especially because the schools are closed and they have plenty of time to play with friends and spend days with family. Many like to go on vacations or for picnics at a nearby park. Some like to spend their afternoons swimming while others find it amusing to go for walks, ride their bicycles or read storybooks. Reading is a fun way to learn about new things and increase one’s knowledge. It is a proven fact that kids who are avid readers tend to become more focused and learned when they are older. Reading also increases their attention span, vocabulary and creativity.

Keeping in view these amazing benefits of reading, we have some books suggestions for your little ones so they can enjoy the long summer days by reading these exciting books. So, let’s splash into the world of reading.


Aisen’s School Diary

Aisen’s School Diary

The first book we have selected for your little one is a children’s story about a girl named Aisen. She along with her friends attend an international school. This school has students from different ethnicities and religions. This story takes us through the journey of Aisen with her friends in a diverse environment. They love their school and enjoy playing and having fun. But one day, something unusual happens which teaches them an important lesson. To find out more about Aisen and her journey, buy this book here.


Blossoming Kindness

Blossoming Kindness

Our second choice for kids’ books is a story with a lesson. Grandpa Hadid has taken four of his grandchildren on a journey to teach them about a valuable lesson of kindness. Together they learn to be more compassionate and kinder to each other and the world around them. Join Grandpa Hadid and his grandchildren in this inspiring journey of learning empathy and kindness. You can buy this book here.





Clementine and her SUPER FOOD Friends

Clementine and her SUPER FOOD Friends

If you have picky eaters in your home, then this book is a must-read for your little ones. This book is about crunchy vegetables and fruits which are superfoods but many kids reject to eat them. So, buy this book here and teach your kids about the importance of making healthy eating choices.




Expo 2020 Dubai Mascots Activity Book

Expo 2020 Dubai Mascots Activity Book

Most 6-year-olds or above are very much into activity books where they can solve puzzles and get creative. Austin Macauley’s activity book is the best choice for these little geniuses to indulge themselves in. So, to help your kids improve their concentration and problem-solving skills, buy this engaging activity book here.





Is It Uncool to Go to School

Is It Uncool to Go to School?

Another one from our amazing storybooks is the story of a boy named Peter. He doesn’t like to go to school. The reason behind his aversion is simple; he hates getting up early. After complaining multiple times to his mummy about this rule, his mummy decides to help him out. But how does she help Peter in a way that doesn’t make him skip school? To find out how his mummy solved this problem, buy this book here.





Lennie & the Three Paper Boats

Lennie & the Three Paper Boats

This is another great pick from kids’ books. The story of a little girl, Lennie who wins a golden ticket. She is immensely happy but this golden ticket turns her happiness into a nightmare. Lennie is trapped on a stormy island. Would she be brave enough to reach her dreams? Does she have the patience to conquer the obstacles she will face? You can read about Lennie’s journey by grabbing a copy from here.





The Lady of Colors

Peek-a-Boo, I See You!

An inquisitive bear sets out on a journey to explore the beauties and wonders of nature. The bear is amazed to see different creatures in the forest around him like a bighorn sheep, a group of bees who are busy making honey and a salmon in a creek. Join this nature-based journey by a little bear who learn about different animals, their habitats and instincts. Buy this informative book here.



The Lady of Colors

The Lady of Colors

A beautiful story about the environment – this tells the tale of an exquisite butterfly who has colourful wings. Her friend, the daughter of Eid, takes her along on a journey to see the colours and beauty of the forest. Interesting events start to take place as they roam around the forest. But some disasters are about to hit the forest. Will the Lady of colors and her friend help the forest fight off the disasters? Grab a copy of this book here to find out more.


Larry the Leprechaun

Larry the Leprechaun

This is another one of the interesting storybooks from our summer reading list for kids. Larry is a leprechaun who lives on farmer Murphy’s farm. He is the youngest of all the leprechauns, the funniest and also very cunning. He has a big crock of gold and is the only leprechaun to be ever caught by a human. Joan, farmer Murphy’s daughter, has been planning to catch Larry for a long time. But will Joan be able to get hold of the gold crock? Buy this book here to find it out yourself.




Glimpse of Jordan

Glimpse of Jordan

Our last selection for kids’ books is a fairytale adventure, set in the beautiful city of Jordan. The heroes are lime plaster statues from Ain Ghazal. Read this unique and interesting story by getting a copy of it here.



So, this summer, get hold of these fascinating books and take them with your kids wherever you go. Let us know which one was your kids ultimate favourite. Connect with Austin Macauley Publishers on Facebook, Instagram and Twitter.

If you aspire to become an author, share your work with us by clicking submit. You can also send it to us by filling our online submission form.

How Hybrid Publishing Can Be The Best Publishing Method?

After writing the first manuscript, many new authors believe they will soon be among the published authors, but the road to successful publishing is not so plain. There are a lot of things that need to be taken care of before a book is made available to the masses. From choosing a cover to printing and marketing on the right platforms, the checklist is far from short. But here is when the book publishing house comes into play.


The process of taking a manuscript from the writer and making it publically available to read is what we call publishing. It includes several steps such as providing editorial services, designing, production, distribution, marketing and promotion. Most of the book publishing houses provide you with all of these services. There are different types of publishing which we will discuss as follow:


Different Types of Publishing

The three most commonly known types of publishing are (i) traditional, (ii) self/Indie and (iii) hybrid publishing.


  • Traditional Publishing:

    A traditional publishing house does all of the necessary work involved in publishing a book. They take care of the editing, printing, publishing and marketing of the book, without any cost to the author. Once the book is published and the sales are high, the publishing company make its money out of it. The authors also profit from the books and in some cases, they are even paid advance money before the book is published. But this model of publishing has some disadvantages such as; less creative control, low royalties, and little marketing and publicity efforts.


  • Self-Publishing:

    This is the second widely used publishing model. It is primarily the do-it-yourself publishing process where you do everything on your own. You find an editor, a proofreader, a designer and then pay them from your pocket. You will also take care of all the marketing and distribution for promoting your book. Although there is more profit-earning in self-publishing and more creative freedom, many successful authors will not recommend going through this road as self-publishing is more time-consuming.


  • Hybrid Publishing:

    If you look up ‘what is hybrid publishing?’ on the internet, you will find out that there is a kind of confusion about it. Many new authors are clueless about this relatively new kind of publishing model. This publishing model is a combination of both, the traditional and the self-publishing models. The hybrid publishing model is similar to self-publishing in a way that it has more control over the production process and desired quality. But unlike the traditional model, there is no financial risk involved for the publisher because the author contributes to the publishing cost. So, it’s a fruitful situation for both; the author and the publisher.


    Hybrid Publishing Pros and Cons:


    • Hybrid publishing offers more creative freedom to authors.
    • They typically offer better royalties than the traditional publishers.
    • A professional team works on your book who know about the technicalities involved in the successful launch of a book.
    • This type of publishing can be a bit costly.


    Why Choose It? What to look for in a hybrid publisher?


    According to IBPA (Independent Book Publishers Association), there are nine criteria set up for the publisher to fulfil in order to become a professional hybrid publisher. These are as follows:


    • Define the mission and vision for its publishing program.
    • Vet submissions.
    • Publish under its own imprint(s) and ISBNs.
    • Publish to industry standards
    • Ensure editorial, design, and production quality.
    • Pursue and manage a range of publishing rights.
    • Provide distribution services.
    • Demonstrate respectable sales.
    • Pay authors a higher-than-standard royalty.



    How Hybrid Publishing is Your Best Publishing Method?


    As we have learnt about publishing and its types, we will now look into which one can be your best publishing method? We know about the pros and cons of hybrid publishing and also know about the other publishing types. So, let’s see why you should choose hybrid publishing for your manuscript.

    • If you don’t want to handle the time-consuming publishing tasks on your own, then going up to hybrid book publishers will be your best bet. By doing so, you won’t have to worry about all the editing, designing and marketing required for the successful launch of your book. They’ll do all the hard labour for you with an expert team who will carry out the publishing tasks for you.
    • If you want to have a say in every step of the book publishing process, then hybrid publishing is for you. Unlike traditional publishing, you get to have creative control of your book and can give your input.
    • They will offer you more royalties on your books than the traditional publishers.
    • Mostly, hybrid publishers are a branch of larger presses and thus have connections to people in their marketing areas. This can help you reach a far bigger audience if they make your title appear on the parent company’s catalogue.


    We hope this informative piece would help you in clearing out your confusions and making a smart decision regarding your book publishing process.


    If you are an aspiring author and want your work to be published, then choose Austin Macauley, as we are one of the top hybrid publishers in the UK, US and UAE. You can submit your manuscript with us by clicking here. You can also send it online by filling our online submission form.


    Stay with Austin Macauley and be the first to know about our new releases by following us on Facebook, Instagram and Twitter.



10 Important Tips and Tricks for Writing a Book

Writing your first novel is nothing less than a exciting adventure to embark on; it seems daunting yet exhilarating. It excites you to breathe life into the creative machinations of your mind by putting it on paper. It is a craft that gets your heart going yet fill you with worry, and have you questioning every passing word or sentence. Several published authors have spent months and years perfecting the process of creating their first novel – and it is understandably so!

The key to stepping your ante in the novel writing phase is formulating a plan. Like organizations create strategies before launching a new product, authors create their strategies to proceed with structuring a novel. Granting a formal structure to your plan allows you to be focused, offer clarity, and fill any gaps that may go unfulfilled.


To begin your novel writing journey, here are 10 tips to fall into your writer mode:


Plotting a Novel Idea

The initial step prompting you to jump into writing a book is an eclectic idea which gains precedence in your mind. These can be cues taken from your actual life or within the creative portions of your mind. The idea is to connect the absurd limits of your imagination with the mundaneness of reality and build a bestselling story.

Storyboard Your First Novel

Storyboarding your ideas seem the most effective in setting your narrative, effectively visualizing your sections of the book or characters, and connecting different elements within a book. This is particularly true for fiction writing. A typical storyboard will allow you to organize your narrative, effectively directs you to points of suspense, and sets in motion a much smoother process of writing than a bumpy one without a storyboard. When all your ideas and time of introducing elements are mapped out, it will make the writing easier and less time-consuming.

Research is The Key to Structuring a Novel

To grant structure, objectivity, and an element of mystique, any great plot demands 3 things – research, research, and research. One of your primary writing resources is the plethora of information awarded through extensive research. Research allows the reader to have a glimpse into creating active associations with history, actual events, or any symbolism.

Work on Character Development for the First Novel

Before you start writing a book, it is important to ponder upon and sketch character profiles to ascertain their roles in the narrative. This will allow you to build the story more vividly. Each character needs to serve some purpose within the story. Character profiling can help to build dialogue sequence, develop their auras, and build a certain perception for the readers.

Establish a Routine to Write Book

The key to maintaining consistency in writing a book is establishing a routine. Routines help to clear away any mental cobwebs which may creep up when there are dismal delays between writing conflicts or different scenes. Your creative juices are being used in the process of creating your novel, helping your mind to connect the dots. However, pushing yourself too much and not taking much-needed breaks can result in burnout and mental and emotional pressures and insecurities.

Editing and Rewriting in Novel Writing!

Editing and rewriting are the heart and soul of novel writing. It might not be the most desirable point in the steps to publish a book yet it may allow you to look at your writing from the reader’s point of view.

Whip a Striking Ending in the First Novel!

Be it a cliff-hanger or killing off your main character, the ending needs to be striking enough to maintain a stronghold in the reader’s mind. The progression towards the climax needs to be smooth, not rushed, and well-developed to grab the reader’s attention. Books belonging to any genre should end on a proper note which gives the reader a proper closure upon finishing the book. It should grant the novel some logic and structure which resonates with the reader.

Gather your Writing Resources for Novel Writing

Gathering your writing tools is crucial to entering the writer’s mode. Either you’re a pen and paper person or someone who likes to type away; it needs to be ensured that writing is not a frustrating process but a pleasant one with the right tools in hand. Most of the writers primarily use tools like Microsoft Word or Google Docs. However, online writing software like Scrivener and Focus Writer is also prominently used. Lastly, creating a writing corner that is without any distractions or humdrum is perfect to continue typing away your ideas.

Set Daily Milestones for Novel Writing

Setting realistic goals and milestones helps you centre yourself, and take you out of the dilemma of writing too little for the day. These realistic goals allow you to accommodate all of your tasks, including writing. Writing should be a fun activity, not taxing. These goals will motivate you, provide a proper schedule, and help avoid being guilt-tripped over the pace of your novel.

Lastly, Achieve the Objective of the Published Book!

Getting a published book is the most thrilling phase, it allows your readers to have a glimpse into your mind. There are two main types of publishing that writers often pursue; through a publishing house or self-publishing. In the case of self-publishing, the writer is responsible for handling the specifics, from the cover design to printing to marketing. In the case of mainstream publishing, publishing houses take responsibility for these specifics. They screen your manuscript and, if they find your novel has potential, you are on your way to entering the “world of the published.”

These are some of the tips to start your first novel. Meanwhile, for some inspiration, follow up on these exciting reads to have you intrigued!


Wake Up and Open Your Eyes

Wake Up and Open Your Eyes

By Karim Abdulaziz Hasan

Yasmin is a young girl with big ideas. She tries to search for meanings within her mundane life and travel through the highs and lows of her inner emotions. She tries to find the connection between her reality and her dream world; trying to break apart from the monotony of her life until the alarm rings. To read this novel, click here.





New York Underground

New York Underground

By Mohamed Abdul El-Bahrawy

New York Underground is a collection of short stories, combining elements of undergoing the dilemmas of human emotions and realizing the truths while reconciling with life. These are depictions of the struggles that the author went through – and the readers can relate to. There are transitions from reality bites to the creative limits of one’s vivid imaginations. To read this novel, click here.





Dead Uprising

Dead Uprising

By Faisal Khalaf Almukhlifi

In the age of war, Nabil, in his child-like innocence, questions the notions of war. In this story of greed and hate, Nabil navigates through the deeper constructs of human actions that contribute to humanity’s annihilation. To read this novel, click here.






The Kingdom of the Forehead

The Kingdom of the Forehead

By Abdulla Hassan Al-Farsi 

Set in the fantasy genre, Diaa sees her son, Salem, fight the battle with shadows after being captured in their dark world. Even after returning from it, Salem knows that the battle between the light and the dark has still not ended and may likely continue. Delve into the story of Salem’s fight against the darkness threatening to claim his world. To read this novel, click here.





Joy Series

Joy Series

By Soumaya Fadli

The Joy series by Soumaya Fadli paves the way for 12 different stories which are intertwined with the events that have taken place in reality. It narrates the challenges faced by powerful and dynamic personalities in attaining their goals. Curated for children, these stories aim to exemplify the idea of salvation through adherence to the principles of morality and social principles. To read this novel, click here.





To see our wider range of books, please follow us on FacebookTwitter, and Instagram and keep yourself updated about our latest releases. Also, if you are an aspiring writer, you can submit your manuscript to us. For more details on becoming a published author, you can check our website.

Horror Books: How to Outline a Scary Story Plot?

Writing a scary story plot is no easy feat. It needs practice and a good command over your craft to write something that can send chills down your readers’ spines. But like any story, writing horror books follow a basic pattern of developing an outline, setting the environment and creating characters. We have listed some basics of writing a scary story plot and have laid out the anatomy of a horror story. So let’s dive into writing your best horror novel.


Setup an Environment

First things first, you have to set up an environment for your readers. In a movie, it is easy to frighten the viewers with the help of visuals and background music, but in writing, you will need to explain the environment in such a way that it creates a feeling of fear. Write about an empty house with unusual sounds coming from a room, the main character getting trapped in an empty elevator or visiting a new town in a forest where everyone looks peculiar.


Tap into Your Own Fears

One useful tip when writing horror books is to first write down your fears and then use them in the story plot. You can better explain your fears and can write about them at length. Don’t try to frighten your readers with something you are not afraid of because then you won’t be able to properly explain it.


Use Fear of Unknown

One of the frequently used tricks to writing successful horror books is to instil the fear of the unknown in your readers. We, humans, are designed in a way that we are afraid of the things that are out of our control. So by adding an element of unknown fears, you can craft out an engaging horror storyline for your readers.


Add A Horrifying Element to an Ordinary Moment

As every story you write should be close to reality to make it more believable. The same goes for a scary story plot. It is more frightening when you add an element of horror to an everyday situation. The main characters go out for a walk but loses their way and end up in front of an abandoned old house with their names written on the house walls or door. Or a young mother is alone in her house but she hears unusual sounds coming from their old storage room. Take such everyday scenarios that people can relate to, and then add an element of horror in it.


Show – Don’t Tell Your Story

We have already discussed how in writing horror books you have to create an environment for the readers to go through a certain emotion you want them to feel. A good story shows the readers where to go, without telling them. Avoid over-explaining a scene. Let the readers connect to your story and picture the scene in their minds.


Don’t Go Overboard with Gore and Violence

Avoid using excessive violence and giving gory details. It can become distasteful after a certain time. If you keep giving the same details about a violent act in a story, your readers will feel bored and lose interest. Instead, add these details in a place where they will impact your readers.


Read How Popular Horror Stories Are Written

It is always wise to keep a check on the kind of stuff that is trending in the readers’ community.

Read about the popular books and novels available in the market so you get an idea of how the stories are written and what makes them popular among the masses. We have selected our 3 popular horror books to help you get an idea of the stories that are readers’ favourite these days.

Is It A Ghost

Is It A Ghost? by Lienah Higazi


This is a story of a young girl Erika Darlington. She starts noticing that a guy lives in her room, who is only visible to her and no one else can see him. She feels unsafe in his absence and is comforted by his presence. All is going well until he starts talking to her. To read more of this bone-chilling horror book, buy it here.






Heptagram by A. Jihini


The story of losing loved ones, Heptagram follows Ghassan’s journey who is in trouble after Yassine goes missing in the early hours of a holiday. A story full of surprises and a soul finding journey, this is undoubtedly one of the best horror books. You can get a copy of it here.





Count Dracula's Society

Count Dracula’s Society by Yousria Abomosallam Elsayed


When the world gets sick and tired of the evils of society, they start making pleas and prayers, and then a miracle happens. Suddenly, the media stops broadcasting its usual high rating news about war, its atrocities and destruction. Entertainment has also become free of all immoral programs. They are more focused on rebuilding the spiritual and moral supremacy of man and establishing peace and justice throughout the world. To read this book, buy it here.






End You Story with a Twist


Just as the beginning of a story needs to be impressive and engaging, the end also needs to be a memorable one. Try adding an unexpected twist to the end of the story such as a character who was helping the protagonist to get out of trouble was the villain’s friend who was trying to mislead the protagonist. Or make the love interest of the hero turn out to be a member of some cult. Adding an unexpected twist to the story will leave a memorable impact on the readers.

So, get down to writing a horror story by using these tips and tricks. Let your imagination lead you to craft an engaging story and soon you will have written a spine-chilling horror storyline.

If you have more tips to share, feel free to connect with us on our Facebook, Instagram, and Twitter.

If you are an aspiring writer and want us to become a part of your journey, then submit your work to us. You can also submit it online by filling out our Online Submission Form.

Summery Reads to Refresh Your Soul

Summers is a time of long, sweltering days. With few outdoor options to entertain ourselves in the scorching heat, we often indulge in activities that we can comfortably carry out indoors. Some of us listen to music or do yoga, some are glued to their TV screens while others read and write. Reading good summer books can take you on a virtual literary tour from the comfort of your home. As the weather warms up and the pandemic is keeping many of us stuck indoors, it is a wise decision to stock up on some great summer reads. Whether you are the kind who stays indoors a lot in summer or the ones who love to hit the beach with their best beach books, we have got you covered. We are presenting you with the best summer reads of 2021. So, let’s get started.


Evergreen by Mahdiya Amira


The first book from our summer reading list is Evergreen. Written by Mahdiya Amira, this is the story of a girl who is an introvert and also a tad bit judgmental. She has an unsettling name which she doesn’t like to be known by many. She also feels she is different from many in her close circle but still sometimes tries to blend in. Being an introvert, she is always lost in her thoughts, irrespective of where she is. To read this entertaining story, you can buy this book here.






Reflections by LP


The next epic read from our summer reading list is Reflections. This book contains eloquently written poems dealing with human interactions, emotions and nature, that binds us all together. Written by LP, this book will prove to be a perfect match for reading on the beach. You can grab your copy by clicking here.







Love Stories Short

Love Stories Short By Nour Alhassan


If you are a fan of love stories with lessons, then this book is for you. Love Stories Short is a book of short stories, written by Nour Alhassan. The author has used a different approach to storytelling. She has written each of the love stories with a lesson. This book will be a great pick to add in your pile of  good summer books’ collection. To get a copy of this book, click here.






Feelings of a Pen in a Cloud Of Sadness

Feelings of a Pen in a Cloud Of Sadness by Khloud AL-Qahtani


This is a poetry book written by Khloud Al Qahtani. Filled with poems about love and sadness, this book can be your best companion in the breezy and bright summer mornings. You can buy this book here.





Lennie & the Three Paper Boats

Lennie & the Three Paper Boats by Mariam bin Tarish


If you are in search of some books for little ones, then Lennie & the Three Paper Boats is a great pick from our summer reading list. This book tells the story of a little girl named Lennie. She has a golden ticket but, unfortunately, it turns her dream into a nightmare. Lennie is stranded on a stormy island. This beautiful tale of courage and patience is written by Mariam Bin Tarish. You can grab a copy of this book here.




From Brokenness To Whole

From Brokenness To Whole by Rema El-Sayed


One of the great summer reads is From Brokenness to Whole that reaches out to the soul-searching people. It talks about keeping a hopeful heart when surrounded by chaos and darkness. Through this book, the author, Rema Al Sayed, asks us to search for courage and unconquerable strength within ourselves, rather than looking for help from the outside world. The pain and chaos that is surrounding us is not our reality, instead, we are eternally invincible. Perfect for the long summer afternoons, you can get this book here.





The Cultural Thought in the United Arab Emirates

The Cultural Thought in the United Arab Emirates by Hazem Hasan Al Arraj


The next pick from our good summer books is an intellectually invigorating book titled The Cultural Thought in the United Arab Emirates. Written by Hazem Hasan Al Arraj, this book puts forward the idea of shaping the Muslim community’s present and future around the globe by following the legacy of Arabs and Islamic culture. The book reviews the prominent features of Arab and Islamic culture, seeking to form a deeper understanding of how their past was linked to the present and the future. To grab a copy of this insightful book, click here.





Caffeine by Hala Al-Saidalani


Caffeine is our next stunning read from our hot summer list. Hala Al-Saidalani with her beautifully written poetry is telling us about souls and their feelings. This deeply thoughtful poetry book will prove a good match for the starry summer nights. You can get this book by clicking here.




mirage water

Mirage Water by Sarab Al subaih


This is one of the good summer books you wouldn’t want to miss. In a beautifully penned down poetry by Sarab Al Subaih, Mirage Water talks about a female soul who is questioning the men of this world who first gave her life and hope only to abandon her later. Through a series of metaphoric questions, the female soul slithers in her miseries. A must-read for summer evenings, you can buy this book here.






Messages by Duaa Mohammed Al-Khawjah


Our last pick from the summer reading list is Messages by Duaa Muhammad Al-Khawja.

It tells about the unread letters written by the main character to someone long gone. To know more about these letters and the untold secrets, you can buy this book here.





We hope our carefully curated list of best summer reads 2021 will keep you company while you relax in the backyard of your home this summer. Buy these books and enjoy the journey they take you on.


If you want to access the whole range of our books, then connect to us on our Facebook, Instagram, and Twitter.

If you are an aspiring author, you can submit your manuscript for review. You can also submit it online by filling our Online Submission Form here.

Best Romantic Novels to Read This Summer

When life gets monotonous and routine becomes dull, the best remedy is to pick a good romance novel and immerse yourself in the world of love. Love reads provide you with the much-needed break and make your emotions and feelings alive again. Though a large number of people find romance novels cheesy but nothing can beat the beautiful tales filled with passion, excitement and love. So, one should always tell oneself that it is OKAY to fall in love with the idea of love. Also, at times romantic books provide us with some important lessons which come in very handy when we are facing confusions or issues in our relationships. So, if you are on a vacation this summer season or just want to relax at home, picking a nice romantic book will certainly make you happy.

We have some awesome recommendations of summer reads for you and if you are a die-hard romantic, then you are certainly going to love some of our best romantic novels that we’re listing down below.




by Danah Hatim Aal Mariee

This book provides the readers a very powerful message. It highlights that there is always learning in failure, but during difficult times there are people who just watch and do nothing. For these people, it is the sanest thing to do. At times, people only give unsolicited advice. Some people comfort you and try their best to pull you out of the misery but such people are very few.

To read more of this book, please click here.




Fragrance of September’s

Fragrance of September

By A. R

Fragrance of September is one of the best romantic novels to read this season. It revolves around the strong emotion of love. It equalizes love with a spell of magic, a cureless disease, addiction and even poison.

To get this love read, click here.




Lost In The Echo

Lost in the Echo

By Fayrouz Khaled

This summer read beautifully covers the feeling of empathy. It tells the story of Malikah who has a lot of empathy in her and deeply feels the emotions of people around her. While she loses herself in the process, she ultimately realizes that empathy is instead a blessing.

Click here to read Lost in the Echo.




Madly Intrigued

Madly Intrigued

By Hams

Madly intrigued is a deep romance book filled with sincerity of love. It covers the strongest of emotions of love, hate and madness. The book is a tale of apprehensions and being stuck between life and death. To read this romance book, click here.





Secret Concern

Secret Concern

By Dr. Ibtisam Hashim Farran

This book tells a story of a woman named Roa who has to go to a mental health facility due to her mental issues. Unfortunately, her depression makes her attempt suicide. Will she survive?

Click here to read more about this book.




To the One Whose Love Captivated Me

To The one Whose Love Captivated Me

By Shouq Al-Fehaid

To the one Whose Love Captivated Me sweetly describes selfless love. It sheds light on how taking care of the one you love can be deeply satisfying.

To access one of the best romantic novels, click here.





You Are Beautiful

You Are Beautiful

By Maitha Ahmad

You Are Beautiful is an intriguing love story of a girl named Athba who comes across a young guy in a city of fog and falls in love with him. Fortunately, Athba and the young man get together at a friend’s house.

To know more about this beautiful story, click here.




Unforgivable Confessions

Unforgivable Confessions

By Lubna Nassif Obeid

Unforgivable Confessions is a moving story of an expatriate that highlights the turmoils in his life. It covers the loneliness the expatriate feels and how he deals with his problems all alone with nobody to help. Even when he tries to talk to people, he feels no connection with them.

It is a great summer read and you can access this book here.




The Battle of Love

The Battle of Love

By Nagham Mohammed Alsamarqandi

The Battle of Love is an amalgam of the bitter realities of life and falling in love. It covers how some girls face injustice from people who they were close to and how they find peace in the arms of a stranger. It also shows how people become so selfish in achieving the object of their affection and even use magic to get it.

To get hold of this interesting book, click here.




Robbery of Another Kind

Robbery of another Kind

By Najat Sultan

Robbery of Another Kind is a story of a girl named Rovan who receives a text message that completely transforms her life. This message reminds her of the past when she had fallen in love, but unfortunately drifted apart and ended up alone. She realized later in life that the person was just not worth it. This book is a modern-day love story and a perfect summer read.

Click here to read the book.



So, these are our recommendations for some of the best romantic novels that make epic summer reads. We hope that all these books take you on a beautiful journey of love, emotions and feelings.

To see our wider range of love reads, please follow us on FacebookTwitter, and Instagram and keep yourself updated about the latest releases of best romantic novels. Also, if you are an aspiring writer, you can submit your manuscript to us hop on the journey to becoming a published author.

The Concept of Green Books and Why Go for Digital Publishing?

Digital Publishing is Cost Efficient and Nature Friendly

Digitization has altogether changed how we live our lives. In this modern age, just like other areas, the literary world has also transformed to a great level. With the advent of ebooks and digital publishing, reading has become much more convenient and easy. More importantly, the future of digital publishing post-Covid is also very bright and fewer people are buying the printed form of books. This blog covers the advantages of green books and how they will transform future publishing.

Given below are the ways green books have positively impacted the publishing process. We hope all these points will help you in opting for digital publishing.

Green Books Are Easily Accessible

One of the biggest advantages of ebooks and digital publications is that they can be accessed anywhere. Multiple books can be kept on one device and can be accessed even when you are not home. Even without internet connectivity, ebooks can be read wherever as per convenience.

Paperless Publishing Is Eco-Friendly

Paperless publishing is great from the perspective of the environment. It saves trees and also decreases the negative impact of book disposal. In addition to this, pollution is also reduced when books do not have to be transported from one place to another.

Digital Publishing Has More Capacity

Due to a huge storage capacity, a large number of pages in a book can be published. In the printed form, books with long lengths can be very costly. Therefore, digital publishing can save a large sum of money.

Digital Books Keep On Evolving

Digitization helps the authors to add new features in the already published books. For instance, a book written on history or politics can add new links about the latest development that took place related to that topic.

Ebooks Are Easy on the Eyes

The majority of people might differ here but one of the great advantages of reading an ebook is that it is easy on the eyes. Adjustment of screen brightness and dark feature save the reader from the adverse effects of reading for long durations.

Digital Books Are Easy to Share

Your friends and acquaintances do not even need to borrow books from you, you can just share the interesting content by sending them links to complete books.

Digital Books Have Multi-Media Content

A major attraction of a digital book is to have audio and visual content also. Some readers prefer to listen instead of reading and digital books help them greatly to go through a book and do their chores in parallel. Moreover, video content makes the book experience more interactive.

Digital Books Can Easily Be Searched

Like many other benefits of digital books, it is so simple to find a book of your choice on digital platforms. One does not need to go to multiple bookstores to get the desired book. Only with a click of a button, one can get a hold of the favourite book.

Digital Publishing Covers Dictionary and References

While reading the printed form of a book, the reader at times has to consult a dictionary or references which becomes very distracting. Digital books help the reader to have instant access to dictionary and references which saves him a lot of hassle and also helps him in focusing completely on the book.

EBooks Can Be Easily Self-Published

If an author has views and thoughts that need to be shared with the rest of the world, then self-publishing on digital platforms is a great idea. It helps the new writers to develop confidence in their writing abilities and have an audience.

Digital Publishing Can Help Content Marketing

As time is passing by, the idea of demand generation through digital media is gaining more and more popularity. Digital publishing can help content marketing on a large scale. By using the appropriate digital platforms, books can help the stakeholders reach the target audience in really cost-effective ways. Many large-scale companies are carrying out content marketing through digital publishing to achieve their desired goals.

In short, future publishing of books belongs to the digital world. Digital connectivity has opened innumerable doors of opportunities for aspiring and experienced writers. There is also no doubt that the benefits of digital publishing are unlimited and there are millions of topics to write about.

Therefore, the future of publishing industry seems very bright and all the stakeholders should make full use of this. It is also important to mention here that problems with publishing industry can only be solved if digital avenues are completely explored.

To have access to a wide variety of ebooks, connect with us on FacebookTwitter, and Instagram and keep yourself updated about our latest releases. Also, if you are an aspiring writer, you can submit your manuscript to us and embark on a journey to becoming a published author.

Let’s go digital and publish more green books!

A Complete Guide to Writing a Book Review

Guide to Writing a Book Review

We all must have heard about the term ‘book review’ but do we know what it is? Let’s have a conversation about what a book review is, how it’s done and why is it needed. We shall not only answer the aforementioned questions but also help you become a pro book reviewer! Without further ado, let us begin.

What is a Book Review?

It is a systematic and critical analysis in which a book is evaluated based on the quality of content, the fashion of delivery, clarity and the authenticity of the content.

This piece of writing can be an opinion, a synopsis, or even an analysis of an expert. It is also known as book commentaries. The length of book commentaries is not restricted to a certain word limit or a paragraph or pages. Books are also reviewed by other authors.

Why is a Book Review Needed?

Books commentaries are analysed based on an individual’s taste. Book commentators might be reviewing the book to share their valuable insights on the subject matter or for educational purposes.

Books are also reviewed for printed publications. The publications can be academic journals, newsletters, a yearbook or any sort of journal. The book reviews can also be done for online marketing of the books.


If you wish to publish your very own book, submit your writing with us today and make it happen.

If you are confused about how to start your writing journey, have a look at our ‘How to Become An Author’ guide and find all the answers.

How to Write a Book Review?

Journals have a section exclusively dedicated to these book reviews under different names. The name of this section can be Book ReviewOpinion or Analysis or under a field-specific title. A book review is a detail, an assessment of the book from the standpoint of a critic-judged based on the quality of content and the importance of the book. So, a book review should always focus on the central idea and the content.

It is crucial to say here that a book commentary should not be mistaken for a synopsis or a report. It is solely an evaluation based on the forte and shortcomings of the content. It can be thought of as a SWOT analysis. A book review should not only portray the aim of the book but also discuss whether the writer has been able to accomplish it and substantiate it with proof.

Apart from the above rules, there is not a specific criterion or a format to follow for a book review.

They are very personal and an individual’s take on a book. They can be as short as 80-150 words or long up to 1200 words. It entirely depends on the reviewer. However, a few recommendations may help you while writing a review. You must mention the name of the book, the writer, the kind of book, the date of copyright, the worth of the book and ISBN. Since you must write the main idea of the subject matter, refer to the preface of the book. However, if you are unable to find one in the preface, these questions might help you conclude the central idea of the book.

  • From which standpoint the book has been written?
  • In which category does the book generally fall? Is it an educational read or a fiction-based story or something else?
  • Who is the target audience?
  • What is the author’s narration tone? How correct is his choice of words? Does the content maintain consistency, individuality, fluency and a sense of development?
  • Is the tone of delivery appropriate for the target audience?
  • Have you been able to relate to the context on a personal level?
  • How has the book impacted you?
  • Based on the goal or the main purpose of the book concluded by you, how well did the book meet its purpose?
  • Would you suggest this book to anybody? If yes, then why?
  • Describe the sequence of development with reference.
  • Does the book stimulate all of your five senses or play with our visualization?
  • Is the content engaging and compelling?

Mention the general context or the general subject matter of the book. Skim through the table of contents as well. This gives you an idea of how the writer has sorted out the book as the chapters progress. The book should be analysed for how interesting it is, how useful it could be, whether the book is objective-oriented and if the subject matter is complete. Discuss the validity of the arguments presented by the writer to support the narrative. Comment on the arguments. State if you are in agreement or disagreement with the ideas and substantiate it with your reasons. Talk about the loopholes you might have come across while reading the book. Draw a comparison with other books belonging to the same category to arrive at a precise conclusion.

How to Write a Book Review With Austin Macauley?

Austin Macauley offers a variety of books for the readers, covering all genres from fiction to non-fiction. We can help you write a book commentary.

All you have to do is grab one of our books. Visit our website to access the amazing book collection we have. If you are a fiction fan, choose a book from this section here. If you are into non-fiction, pick a book from here.

Write a book review on any of our books and send us an email with your book commentary at We shall respond to you with our feedback!

Austin Macauley Publishers has also made publishing your book easier than ever. Through an online submission form, you can get in touch with us and make a submission of your manuscript.

Stay in touch and follow us on FacebookTwitterYouTube, and Instagram. If you are an aspiring writer, submit your writing with us and pave way for your dream of becoming a published writer come true.


Your Next Austin Macauley’s Book Based On Your Zodiac Sign

Austin Macauley’s Book Based On Your Zodiac Sign

Many people find it simply entertaining to read about their zodiac signs and daily horoscopes. Others, however, use astrology to better understand how the stars and moon affect their daily lives. It has always been a question of great interest for many to know about the planetary positions and how they can affect different life events. People interested in astrology books often want to learn how stars and planets and their positions in a particular time affect their everyday life decisions. Your zodiac sign can tell about the best travel destinations for you, the shows to binge-watch in a week or even the colour you should wear in a particular week. So, why not pick a book or two to read based on when you were born?

With most parts of the world being under lockdown due to COVID 19 and limited contact with the outer world, now is the best time to grab a book or two to read. With so many great books out there, it becomes difficult to decide which ones to read. But worry not, we have got you covered.

Check out our list of some very interesting books for each zodiac sign to read while you are confined to your homes in this pandemic.

Let’s begin!


Legacy of Foggy Village

Aries (March 21 – April 19)

Book: Legacy of Foggy Village

Aries, the bold, heroic and fearless rams are the first among the astrological zodiac signs. They are the most competitive ones of all zodiac signs and enjoy getting through the most challenging situations.

An Aries would find this book very interesting. Based on the story of two young boys and their courage and fearlessness, Legacy of Foggy Village by Mezoon Alnaqbi is a must-read for this zodiac sign. Buy this book here.



Glimpse of Jordan

Taurus (April 20 – May 20)

Book: Glimpse of Jordan

Taurus is represented by the bull. Taureans love to relax in calm environments, surrounded by tranquillity. They love scenic locations and soothing aromas.

For their sophisticated nature, our book named Glimpse of Jordan by Danah Tuffaha, Hanan Al-Amad and Nedaa Elias is one of the best ones to read. It’s about a fairytale adventure where the heroes are lime plaster statues and they visit their hometown, Jordan. In this book, the author talks about the smells of lemon and Jasmine, and the cosy, inviting homes of the capital city of love and safety, Amman. If you want to check out this book, then you can buy it here.


Mythologies of Late

Gemini (May 21 – June 20)

Book: Mythologies of Late

In astrology books, the Gemini is represented by the astronomical twins. The Geminis always keep themselves busy.

Our book named Mythologies of Late by Allan Nanva will prove to be a good choice for the busy bees these Geminis are. This book talks about the ordinary experiences of life and how humans tend to forget about these simple things due to their busy and loaded days. The author of this book tries to make them visible again. Read it now. Get your copy here.



In the Paths of Life

Cancer (June 21 – July 22)

Book: In the Paths of Life

Cancer is a water sign. This zodiac sign has this innate ability to pick up the energies of a person or any environment they are in.

For their intuitive nature, this book about feelings named In the Paths of Life by Rashid Saeed Abdullah Al-zuhori is a good match. This book translates a set of contrasting emotions resulting from a situation, relationship or experience as this life has a lot to offer. Buy your book here.



In Love with Dracula

Leo (July 23 – Aug 22)

Book: In Love with Dracula

As the Leos are a summer sign, they tend to be fiery. According to astrology, Leo is the fifth zodiac sign. As this sign is ruled by the sun, they tend to be high-spirited and carefree but also passionate.

Our book, In Love with Dracula by Nadine Jamil Omar, will be an interesting read for a Leo as it is a story of passion and fearlessness. Get this book from this link.



Ashes of a Lost Country

Virgo (Aug 23 – Sept 22) 

Book: Ashes of a Lost Country

Virgo, the earth sign, symbolized by the goddess of wheat and agriculture is considered an idealist. They think rationally and have a practical approach to life.

For such signs, we recommend reading our book, Ashes of a Lost Country by Ghassoub Sharif Mustafa. This book is a beautiful real-life story of the author himself, who was born in the war-torn country, Palestine. To buy this book, click here.




Khalid’s Promise

Libra (Sept 23 – Oct 22)

Book: Khalid’s Promise

Libra, an air sign, is symbolized by the scales. This sign is obsessed with uniformity and love to have a balanced approach towards everything in life.

For our very disciplined Libras, we have our general fiction book titled Khalid’s Promise. Beautifully written by Amna Ibrahim Al-Badwawi, this book tells us a story of a young Emirati

girl named Amal. She lives in a kind of household that has a lot of rules and regulations in place. Living her life in a conservative family makes it hard for her to stay happy.

To find out more about this amazing piece of writing, buy it here.


Is It A Ghost?

Scorpio (Oct 23 – Nov 21)

Book: Is It A Ghost?

Scorpio is a water sign. This sign is believed to be emotional and also have psychic powers.

The Scorpios will love to read our horror book titled Is It a Ghost? by Lienah Higazi. This is a story about a young girl named Erika Darlington who can sense the presence of a mysterious guy living in her room and it’s only her who can feel it. To read more of this horror book, buy it here.




The Peaks

Sagittarius (Nov 22 – Dec 21)

Book: The Peaks

Sagittarians are always seeking knowledge. This zodiac sign has its interest in areas like geographical, spiritual and intellectual adventures.

Our book named The Peaks by Haytham Mohammad Alborghoush All-Rayes Saad Abdul Aziz Al-Zeer is a perfect match for the interests of a spiritually awakened Sagittarius. Click here to buy this amazing book.




My Thoughts Have Snowed for You

Capricorn (Dec 22 – Jan 20)

Book: My Thoughts Have Snowed for You

The zodiac sign, Capricorn, is represented by the sea-goat. Capricorns know how to keep a check on their emotions while going through different phases of this life.

For a calm and calculated Capricorn, the book titled My Thoughts Have Snowed for You written by Hakim Charef is a must-read. This is a story of a man named Adam, who is constantly fighting his inner demons. This story is about hope after pain and grief. As Adam is going through his own battles of emotions and struggles, this tale keeps the reader involved in Adam’s world. Get your book here.



Happiness: Get It, Keep It, Oh…And Enjoy It!

Aquarius (Jan 21 – Feb 20)

Book: Happiness: Get It, Keep It, Oh…And Enjoy It!

Aquarius is referred to as a mystical healer. This air sign is represented by the water bearer.

Under our Health and Wellbeing category, this book titled Happiness: Get It, Keep It, Oh…And Enjoy It! written by Dr Louise Lambert is the right choice for you. This book offers different approaches to its readers that can be used to integrate happiness in life and keep it alive over time. Buy it here.



The Battle of Love

Pisces (Feb 21 – Mar 20)

Book: The Battle of Love

Pisces is the last one on the list. As it is represented by two fish swimming in opposite directions, you will find Pisces always bouncing between fantasy and reality.

For this sign, we have a book named The Battle of Love by Nagham Mohammed Alsamarqandi. This is a story about romance amidst the bitter realities of society. This book takes us on a journey of two girls who had dreams and aims to do something big, but life had something else in store for them. To buy this book, click here.



To stay up to date with our new books, follow us on FacebookTwitter and Instagram. If you are a writer yourself and want to show us your work, submit your manuscript to us and let us be a part of your journey of becoming a published author.

Tips And Tricks for Self-development on World’s International Day of Conscience

5 Tips And Tricks for Self-Development

April 5th is recognized as the World’s International Day of Conscience by the United Nations to celebrate the importance of human conscience. The human conscience is the human voice from within that discriminates right from wrong. This day reminds us to believe in our inner voice to reach our maximum potential by working consistently on self-development. It is an opportunity to recall the significance of conscience in human development and its role in personal growth.

Austin Macauley has some of the best self-development books in store for you to read and learn from, but let’s see what self-development means before looking over the books!

1. What Is Self-Development?

Self-development is a technique of analyzing yourself based on the abilities you have, the behavior you display, and the ambitions you aim to achieve in life. It is not a mere assessment rather it is a natural need for humans to have. This need is termed self-actualization – the need to become the best version of yourself.

Human development is not only defined by one’s attributes, values, hopes, and dreams but also how well you behave. In addition to that, self-development pertains to not only how good you perform for yourself, but also for the outside world. Such development takes into account your mental as well as physical well-being.

Our habits and skills play a huge role in the progression of self-development in addition to the mental strength of an individual that contributes to the process.

2. Why Is Self-Development Important?

Self-development has a crucial role in human life. Without it, humans fail to operate. But let’s find out how?

Personal growth means being able to make the right choices, maintain the right state of mind, having a nurtured personality in a way that benefits you in building strong relationships with your family, professionally and makes you a confident person in general.

This is why self-development is an elementary process to be a part of.

Let’s have a look at some of  the incredible self-help books Austin Macauley has in store for you.

Best Self-Development Books to Read


A Journey Goal: A Step Towards Achievement

Book: A Journey Goal: A Step Towards Achievement

Author: Manal Albassam

Like the name depicts, Manal Albassam talks about all the ideas and steps needed while working towards the accomplishment of one’s goals. The author walks us through a journey that entails all the factors required for self-development and self-fulfillment alike. The book offers us strategies to cope with problems and guides us in a way that helps us rectify, self-contemplate and evolve as a whole.

Do skim through the book to have an insight into ‘steps towards achievement’ to work towards self-development.



Happiness: Get It, Keep It, Oh…And Enjoy It!

Book: Happiness: Get It, Keep It, Oh…And Enjoy It!

Author: Dr. Louise Lambert

Can happiness be deemed synonymous with personal growth? Dr. Louise suggests why the achievement of happiness in life is a goal itself and how it is deeply related to human-development. The author shares her take on what science has to say about the fact that a happier person easily adapts, evolves and grows in general. It reveals all the ways like self-empathy and gratitude, tailored to bring out the best in you for you!

Grab the book now to learn more about self-development from our very own, Dr. Louise Lambert.



Overpower Your Obsessive-Compulsive Disorder

Book: Overpower Your Obsessive-Compulsive Disorder

Author: Hanan Al-bastaki

Hanan Al-bastaki shares her valuable insights on techniques to overcome negative thought processes based on rationality and argumentation. The author also discloses how the health of the mind is as crucial as the body’s when it comes to the functionality of humans in life. The tactics and methods catering to OCD have been implemented by the author herself.

Buy this book and learn how to Overpower Obsessive Compulsive Disorder and embark on a journey towards self-development.



Pain and Hope

Book: Pain and Hope

Author: Maria Ali

Maria Ali explicitly states the tips and tricks to self-love in her book. The book perfectly describes the elements of self-love and nurturing of soul and mind in terms of self-development. She explains how peace of mind is important and shares her perspective on ways to achieve ambitions in life without giving in to hopelessness. The ideas are inspired by her learnings and experiences in life. Let’s read the book to savour the true sense of self-love.



Forty Pages Notebook

Book: Forty Pages Notebook

Author: Ismaeel Alsayed

Forty Pages Notebook is Ismael Alsayed’s take on how to establish and excel in life. He takes his readers on a voyage where he summarizes all methods and approaches that help us succeed as an individual one step at a time. Ismaeel Alsayed guarantees how experimentation, hurdles and their counter-strategies ensure a better future in Forty Pages Notebook. Buy the book to reap the benefits in a way that helps us become a better version of ourselves on an individual level and for society.




Unless we do not work on reaching our maximum potential, we cannot succeed in any walk of life – be it professional life or family life. Self-development essentially dictates our lives, success and failures in life, and how we humans function in general. World’s International Day of Conscience is celebrated to know the significance of conscience. Let’s exploit this opportunity and get your hands on Austin Macauley’s best self-help books to read and relish!

These books are thought-provoking, impactful and bound to leave an impression on the reader’s mind. Stay in touch and follow us on FacebookTwitterYouTube, and Instagram. If you have a story to share with the world, then you’re welcome to share your manuscript with us on our submissions’ page.

How to Promote Your Book on Instagram – A Practical Guide for Authors

Promote Book on Instagram

Successful sales businesses are being run on Instagram. With each passing day, Instagram is turning into a product showcasing platform. Essentially being a visual social medium, it allows for effective, market-oriented HD display of a range of products. Apart from being a complementary promotional space for big businesses, Instagram also serves as a virtual shop for home-based small start-ups. As creative as the uses of Instagram can get, we have some good news for all  authors reading this blog. You can use this platform for promoting your book as well. Instagram is very promising that way. Most of the accounts on Instagram are run as blogs. The users do appreciate and show love for the content they like. So, authors, get ready! We have listed down pro ways for you to use Instagram for your book promotion.

  1. Get Started With a Business Account

Most of the blogs on Instagram are made as business accounts. While your purpose is book promotion, it is advisable to create a business account. A business account offers a ‘shop’ feature as well. Using this feature, people interested in buying your book can reach the buying options in one swift click. Consider it a rule that Instagram promotions work best with business accounts. With a clear purpose of boosting book sales in mind, your business account will enable you to avail a range of options. Ready to promote your book through systematic efforts? Create a business account on Instagram and there you go!

  1. Devise a Content Strategy

You have a clear goal in mind; you want to promote your book to boost book sales. But there is a lot of competition out there. There are other authors working towards the same goal and utilizing the Insta space in pretty much similar ways. Here comes the importance of your content. Yes, the obvious content will include your book’s pictures. But imagine for a minute that there are no boundaries and you can let out your creativity in this virtual space at your disposal. Sync your book promotion strategies with an overall content strategy. Do share images of your book placed in versatile settings, but do not forget to complement this with a sneak peek into your lifestyle. Create posts about important literary events and holidays for example World Book Day, National Grammar Day, World Poetry Day, and even months like Library Lovers Month (February) or Read a New Book Month (December). Relate events, whenever you can, with your book and its themes.

  1. Connect With Your Community

Should we tell you a little secret about your book’s Instagram promotion? The secret is called ‘shoutouts’. Show some generosity and appraise the work of other authors. This attitude will help you connect with the writing community and other authors will also return the favour. This way, your book will reach their followers. In the online spaces, ‘reach ’and ‘engagement’ is the key. What happens when some content goes trending in the virtual sphere? It has actually reached the greatest number of people across the globe. Hence, promote your book by allying with fellow authors and work towards maximizing the reach of your book.

  1. Make Use of Influencer Marketing

While you are on Instagram, why not get the maximum benefit! Big following accounts rule the Insta world and are usually known as influencers. Get in touch with some influencers whose interests and posts are related to books and who are avid readers. A collaboration might work out and they might agree to talk about your book as either a post, a story or a small video. Again, this will add to the reach of your book. For a detailed guide, read our blog on book promotions through bloggers and online reviews.


If you wish to publish your very own book, submit your writing with us today and make it happen.

If you are confused about how to start your writing journey, have a look at our ‘How to Become An Author’ guide and find all the answers.


  1. Make Use of Ads Feature

The best thing about Instagram promotion is that you can run ads about the specific product you are selling. Since this is going to be a paid venture, keep a share in your budget for this particular book promotion strategy. This money will pay you off well, and don’t worry since it is a small amount of money that can easily be managed. Remember how ads pop in while you are scrolling through the stories and posts? You must be very well aware that these ads do catch our eye and we often end up checking the ad runner’s account. Such is the power of ads. So, advertise your book!

  1. Go Live

Insta Live feature is the best that could be introduced to this app. What a pleasure to talk to celebrities and your favourite bloggers! The stay home scenario has pushed a greater need for such live sessions. Make sure that your content schedule also includes a once in a while live session. Not just your followers but you, yourself, will also enjoy this communication. Talk about your book, talk about a bundle of other stuff and even before you know it, this fun session will help promote your book.


Austin Macauley Publishers has also made publishing your book easier than ever. Through an online submission form, you can get in touch with us and make a submission of your manuscript.


  1. Use Hashtags

To ensure better reach and engagement on your posts, using appropriate hashtags is a must. While looking for a particular thing or idea, people usually search for relevant hashtags to help them land on the right spot. If someone is looking for book suggestions, they might just put that hashtag in the search bar. Instagram will show all the posts with ‘#BookSuggestions.’ So, promote your book using the right hashtags. Compile a basic set of hashtags and then use a mix with additions and subtractions according to a specific post. For example, if you have shared an aesthetic picture of your book, never forget to use the hashtag ‘#BookPhotography.’

  1. Arrange Signed Copy Giveaways

An important pillar in your book promotion strategy is giveaways. Giveaways on Instagram attract a lot of people. You have your book to send as a giveaway gift. You can make it even more attractive by announcing a signed copy with a small note as the giveaway reward. Link your giveaway contests with festive occasions. Whenever you send a copy, ask the winner politely to share feedback once they are done reading your book. This way, you will have one more review to add to your Instagram book reviews. More people will be attracted to your account through the giveaway rules that you will set. For example, tagging friends, asking them to follow the account and the like.


All this said, let us conclude by saying that Instagram has a lot of potential in terms of promoting your book. Make use of what this app has to offer for free.

We wish you all the best!

Check our book collection on our website and keep yourself updated by following us on Facebook,  Instagram, and Twitter. If you want to become a published author, send us your manuscript by clicking here.



Top 10 Booktubers You Shouldn’t Miss

Top 10 Booktubers

“There is no surer foundation for a beautiful friendship than a mutual taste in literature.”

P.G. Wodehouse


Since the evolution of web 2.0 in 2004, everything has become centred around user-generated content, especially  visual content. Many book clubs, storytelling sessions and book review discussions have moved  to the online world as well. Nowadays, people post photos of their latest reads on Instagram as well as  sell their books online.  Publishers like Austin Macauley tend to offer electronic book copies and cooperate with different YouTubers to review and expose  new releases. To view Austin Macauley Publisher’s latest releases, kindly click here.

There are 2.3 billion active, monthly YouTube users. This makes it the main channel for marketing books Here’s a list of the most entertaining Arab booktubers (video bloggers) who are worth subscribing to their channels:

Sami Al Batati – سامي البطاطي

Sami Al Batati, a well-known YouTuber from Saudi Arabia has  a YouTube channel of 275K subscribers. He is a writer and avid book reader who won at the famous IReadAwards in 2019. He’s concerned with reviewing books, and he is used to engaging with his book-centric audience. He also conducts  regular Q&A sessions on his channel named: Shadow of a book –  ظل كتاب. Sami’s channel is one of the most entertaining channels  about  book reviews and book marketing. In addition to being a YouTuber, Sami has  a huge following  on Instagram and Facebook as well, which keeps him accessible to all his subscribers and book lovers.

Betaa El Kotob – بتاع الكُتب

Betaa El Kotob is a Cairo-based YouTuber with 75.9K subscribers on his YouTube channel. He is well-recognized for reviewing trending books and giving a few book briefs. He has a strong fan base on Facebook and Instagram and acts on readers’ book recommendations.


Austin Macauley Publishers has made publishing your book easier than ever. Through an online submission form, you can get in touch with us and make a submission of your manuscript.


Akhdar – أخضر

If you don’t have the time to read a book a day, Akhdar is here to offer you a creative solution. Akhdar is an authentic book summarization YouTube channel. It summarizes books using animations to make it easy for you to read and cut down the time needed to read the book completely. Using vibrant visuals and animations, Akhdar has managed to have 1.14 million subscribers. Now, they are expanding to a mobile application to help the book lovers. They are also investing in those who want to give book reviews.. Akhdar started in Egypt and now expanding.

Salefni Ketab – سلفني كتاب

Salefni Ketab or Lend me a book is a YouTube channel with 67.5K subscribers and reviews Arabic novels. Seif Habashi, the YouTuber behind the channel, is not afraid to be himself. His content is completely authentic and professional.

El Zatoona – الزتونة

El Zatoona means the olive in the Arabic language and it’s a synonym for the expressions, in a nutshell. It is a YouTube channel for book reviews run  by Michael Rashid, a bookworm dedicated to books and influencing young Egyptians by guiding them to read more. His YouTube channel has 1.42 million subscribers. He keeps on spreading positive energy that he became an icon for optimism in the Arab YouTube world.

Khair Jalees – خير جليس

Khair Jalees is a non-profitable initiative that aims to spread knowledge and integrate hobby of reading to all Arabic speakers. It does so by summarizing the best-selling and influential books and presenting them in a simplified way to the watcher using whiteboard technology. They also do podcasts and share their content across different digital channels. Khair Jalees is a channel of 281K subscribers and is based in the United Arab Emirates.

If you wish to publish your very own book, submit your writing with us today and make it happen.

If you are confused about how to start your writing journey, have a look at our ‘How to Become An Author’ guide and find all the answers.

Nedal Reads – قراءات نضال

Nedal Reads is a YouTube channel run by an active young girl who is fond of reading. She has managed to gain 253K subscribers who are completely overwhelmed with her impressive way of reviewing books. Nedal has many followers on social networks and runs a book club named Nedal Reading Book. Her channel provides her subscribers with recaps about the books she reads. Nedal always stays up to date with the newest and best books.

Eithar Al-dibs – إيثار الدِبس

Eithar Al Dibs, is a TEDx speaker, YouTuber and a social influencer  with  an active base on social media. She is on the road to gain as many subscribers for her rich content reviewing books on YouTube. Eithar is a dentist who is into reading and reviews books as  a hobby. She also creates short films. Her Instagram feed is a piece of art.

Menel Akher – من الآخر

Run by Mai Magdy, Menel Akher YouTube channel has 27.7K subscribers who wait for Mai’s weekly episode every Friday at 10 PM (UTC+4). Mai has a likeable attitude in front of the camera.  You can notice her Egyptian sense of humor quite easily. Mai is also active on Goodreads and has her listings and active book reviews on the platform.

The Novelist – الروائي

The Novelist is  a YouTube channel run by the Egyptian YouTuber, Amr, who is into Arabic and translated novels. Concerned with historical novels, book roundups, recommendations and reviews, Amr is considered one of the most talented book influencers to follow. The Novelist has 34.4K subscribers.

In a nutshell, making use of the current digital channels is a perk, and whoever makes use of them is smart enough to make use of the opportunity. Following the latest technological trends and adapting our habits to it, is a form of evolution. This evolution  can lead us to a smart world where knowledge is accessible by all and for all. This is why, Austin Macauley Publishers has invested in digital channels and has been engaging with different book influencers and book bloggers to stay on top after 15 years of active publishing. If you are an aspiring writer, submit your writing with us and pave way for your dream of becoming a published writer come true.


Austin Macauley’s YouTube Channel – Austin Macauley’s Instagram Page – Austin Macauley’s Facebook page – Austin Macauley’s Twitter Feed



How to Write an Engaging Sci-Fi Book: 7 Super-Tips to Follow

7 Tips to Write Sci-Fi Books

Have you ever read a science fiction book so good you wish you were a part of it, playing the lead role, solving mysteries or battling aliens from outer space? If yes, then all of that is the genius of the writer. They are the ones making those characters, the intricate plot you so want to solve. A well-written science fiction book makes you mesmerized, and it compels you to marvel at the story. A brilliant author creates revolutionary sci-fi characters like Darth Vader from Star Wars, a legendary villain, and Marty McFly from Back to The Future, a charismatic protagonist.

Being an exceptional science-fiction writer requires inquisitive imagination, engaging plot development and extraordinary writing skills. Here, we will be sharing seven tips to enhance your writing skills to write a sci-fi read:

  1. Question Everything in Your Book

Every author has a particular way of planning out how to start a book. Some like to create a world initially and then fill it with characters. Some work on their character’s arc before focusing on the larger picture. You might be tempted to go with either of them. But in fact, it would be preferred to begin with both in parallel. Create your character arcs as you develop your world. Question everything about the characters and the world. Why is my hero sad all the time? Why is my world ruled by Martians? The more you answer your own questions, the better your plot and characters would develop.

  1. Take it One Book at a Time

This point needs to be noted if you are thinking about writing a science fiction book series. You must focus on one book at a time instead of worrying about what to do with the sequel. Develop your narrative logically in a way that maps the whole storyline together. Set small milestones for your book and develop characters, their motives, allies and foes with each stop (if necessary). Stop worrying about your next book because the readers are only interested in the book they would be reading currently.

If you wish to publish your very own book, submit your writing with us today and make it happen.


  1. Make the Characters and Story Relatable to the Readers

The best science fiction books have one thing in common: relatability. It shouldn’t mean your characters and story have to be stereotypical and monotonous. The characters should be innovative, have flaws and are not too overpowered. They should still connect to us, in some way or another. The readers can invest more into the book this way, and it makes for a thought-provoking read as well. The best sci-fi book characters like Dave Bowman from 2001: A Space Odyssey and Bo Dennis from Lost Girl, are all likeable and relatable characters.

  1. Unravel Your Main Lead’s Personality and Motives

Show the readers your main lead’s traits, motives and personality. A motive builds a path for moulding a strong main hero. This will, in turn, make for a good sci-fi book. Describe your hero’s every action. If he’s suffering from hysteria, what was the reason behind it? If your character wants to rob 100 million dollars from the bank, what is his motive? Be elaborate, use splendid adjectives and write with flair.

  1. Consistency is Key When Writing Science-Fiction

Consistency is essential when writing a science fiction novel. The gravest sin you could make while writing a sci-fi book would be to deviate from the rules set by yourself. Everything that flows in your story should make sense. You could develop the personality of your characters, change their motives halfway through, or even create alternative worlds if the storyline permits so. But you cannot insert illogical subplots and give irrational justifications for it. Stay within the rules of the universe your book is set in.

If you are confused about how to start your writing journey, have a look at our ‘How to Become An Author’ guide and find all the answers.


  1. Explore Different Places in Your Story

Nobody wants to read a sci-fi book set in the same mundane world as their own. Readers look forward to reading the opposite of that, they want to get mesmerized and awe-struck by the sci-fi world. They want to be swept away into the realms of sorcery and madness. Try creating a world a reader has never seen before. Remember Willy Wonka’s Chocolate Factory? I bet you’d never heard about a chocolate factory as huge and remarkable as that. Writing a sci-fi book depends on your imagination. Who knows, you might be the next J.K. Rowling!

  1. Write a Jaw-Dropping Climax

The best science fiction books blow their readers away with a brilliant climax. The climax is the midpoint of the book filled with tension, drama, speculation and thrill. As a reader, the climax is the most remembered aspect of the novel. For a sci-fi book, it’s even more important because the story has already gripped its readers and they are hungry for an impactful end. Some of the best climaxes keep you in a dazzled state for weeks. If the end of the book makes its readers go “WOW,” this means you’ve successfully written an impactful science fiction book.


We hope you learned something new to enhance your writing skills from our list of tips to write a sci-fi read. Good luck with writing your latest sci-fi book!

Catch our newly released books on our website and keep yourself updated about our books and authors by following us on FacebookInstagram, and Twitter. If you are an aspiring writer, submit your writing with us and pave way for your dream of becoming a published writer come true. Austin Macauley Publishers has also made publishing your book easier than ever. Through an online submission form, you can get in touch with us and make a submission of your manuscript.