COVID-19 AND ANNUAL BOOK SALES: BUSINESS INSIDE REPORTER INTERVIEWS OUR INTERNATIONAL PUBLISHING DIRECTOR
Our International Publishing Director, Jade Robertson was interviewed by Business Inside Reporter about the impact of the Global Pandemic on the annual sales and the overall business strategy. She talked in detail about how the publishing house has adapted to an environment of decreased social activity. She informed that by quickly changing the marketing strategies, Austin Macauley was able to enjoy an increase in sales by 36% in the UK and 56% in the USA. These strategies included prioritizing and investing in the availability of e-books and audiobooks. She said: “We had to focus further on our own website and selling strengths, rather than relying on other online stores we work with to have our books available to readers.”
Although most of the events we attend worldwide on a yearly basis have been cancelled due to the current pandemic, we will be attending a variety of virtual events to continue our innovation and research as an international publisher. 1. Nairobi International Virtual Book Fair – September 2020 2. The Bookseller Children’s Conference – September … Continue reading Virtual Events Upcoming for Austin Macauley Publishers
As forward-thinking publishers, we constantly strive to obtain maximum exposure for our incredible authors. Therefore, we are proud to announce our participation in the Muscat International Book Fair 2020.
Austin Macauley’s International Publishing Director Participated in the Publishers Conference Organized by Sharjah Book Authority (SBA)
In the lead up to 38th Sharjah International Book Fair (SIBF), Publishers Conference was organised by Sharjah Book Authority (SBA). CEOs and other representatives of different global publishing companies participated in the event. In the opening comments, SBA Chairman Ahmed bin Rakkad Al Ameri welcomed the publishers from all over the world. More than 560 … Continue reading Austin Macauley’s International Publishing Director Participated in the Publishers Conference Organized by Sharjah Book Authority (SBA)
High profile author, education expert and multi-award winner Fabrice Jaumont has been invited to give a talk and book signing at Sharjah International book fair.