Eid Blessings! Celebrating Eid Al Adha With Austin Macauley Publishers


Eid al Adha is one of the holiest celebrations of the Islamic calendar and is observed by Muslims worldwide. The festival is also known as ‘festival of sacrifice”.

The day of Eid al Adha is celebrated on the tenth day of the last month of the Islamic calendar, Dhu-ul-Hajj. The day of celebration depends on the legitimate sighting of the moon followed by the completion of Pilgrimage to the Holy Ka’aba (The Hajj). Hajj is one of the five pillars of Islam. Every year millions of Muslims  gather in Makkah, Saudi Arabia to perform this religious duty.

According to the Holy Quran:

“Those who can make their way, must surely once in their lifetime take the sacred journey to Makkah.”

Although the date of Eid al Adha stays the same according to the Islamic calendar but it varies on the Gregorian calendar. This is because the Islamic calendar is lunar-based (i.e. based on moon) and ten days shorter than the Gregorian calendar which is based on the sun.

History Behind Eid al Adha

The celebration of Eid al Adha is celebrated to pay homage to the Prophet Ibrahim’s (Peace Be Upon Him) devotion to Almighty Allah and his willingness to sacrifice his son, Ismail. At the very moment of sacrifice, Allah replaced his son with a lamb from the heavens through the angel Jibraeel (Gabriel). The lamb was slaughtered instead. This command of Allah was a test for the honorable Prophet Ibrahim and his commitment to obey his Lord’s command without any question. This is the reason Eid al Adha is also known as the Eid of sacrifice.

Rituals of the Day

Several traditions are followed by the followers of Islam on this day. Men, women and children dress in neat clothes and gather in mosques earlier in the day to offer the Eid prayers. After the prayer, those who can afford, sacrifice one or more animals. The animal choice can vary from a goat, camel, sheep, cow or buffalo. This sacrifice is a sign of Muslim’s willingness to please and surrender before Allah as Ibrahim did. As the sacrifice is being made, Muslims say a special statement praising the highness of the Almighty. After the sacrifice is made, one-third of the meat is kept by the one and his family who has sacrificed the animal, one third to relatives, friends or neighbors and the last one-third is distributed among the poor.

Eid al Adha 2020 will be celebrated on July 31st in UAE and many other countries of the world.

Make your Eid day productive and fun with our book suggestions. Blossoming Kindness by Yasmine Hammad highlights that you are not alone if you think or speak unkindly about yourself or others. You can change into a better person if you follow some acts of kindness. Learn to counter and avoid problems in your married life with Fifty Tips for a Happy and Balanced Married Life by Dr. Mohammed Allam. Change into a better and happy person and learn the meaning of true happiness with Happiness: Get it, Keep it, Oh…And Enjoy It! by Dr. Louise Lambert. Green Leaves of a Dry Trees by Zakia Hashim Basri will teach you how to overcome your sufferings and turn them into blessings.

Get all our amazing books online at 30% off this Eid al Adha on our website.

To stay updated with the newly released titles, follow us on FacebookTwitter and Instagram. Share your Summer Reading Challenge booklist with us using our hashtag #StayBookedStayHome. If you are a writer yourself, why not submit your manuscript to us and make your dream of becoming a published author come true.

Austin Macauley Publishers wish you and your family a very happy Eid al Adha. May this day be filled with joy and pleasure!

Austin Macauley Celebrates Eid al-Adha with Its Employees


Eid al-Adha is one of the two most significant festivals in Islam. This festival marks the Muslim pilgrimage to Mecca and to commemorate the essence of sacrifice. Eid al-Adha is celebrated by Muslims all around the world and is a public holiday here in UAE. The festival commences with a communal prayer after which relatives and friends and families come together to celebrate together. Muslims participate in charity, meet their loved ones and enjoy it to the fullest.


After great success and recognition all over UK and US since 2006, Austin Macauley Publishers has been working in the UAE since November, 2017 and quickly known as the publishing hub of the Middle East. Stationed in Sharjah Publishing City, Austin Macauley Publishers provides publishing, translation and all aspects of the publishing industry under one roof. Austin Macauley Publishers plans to celebrate this Eid ul Adha festival with its local employees. Austin Macauley Publishers believes in peace and diversity at workplace and respects cultures. The company’s International Publishing Director; Jade Robertson wishes peace, prosperity and happiness on the occasion of Eid to everyone celebrating the festival around the world.


Eid can be an opportunity to drive staff engagement and improve understanding of the Muslim festival across the workforce. The company offers English and Arabic translations and publishing across all genres. Austin Macauley Publishers has had an active participation in local events all around UAE. The company visited the Sharjah Children’s Reading Festival where the booth displayed a series of children’s books published by Austin Macauley. Another significant event attended by the company was the Abu Dhabi International Book Fair which hosted international publishers from all around the world. Austin Macauley became a part of it and the event proved to be a success for the company.


Austin Macauley Publishers, after participation in different events, has gained overwhelming response from all over UAE and numerous manuscripts have been received.

The team plans to visit Sharjah Book Fair this year to introduce the company’s motto to the local industry and to get an edge of brand recognition. Our team is very optimistic to make its name in the local publishing industry and visit the World Expo 2020 as a leader! To send your manuscripts from all over UAE, visit https://bit.ly/2OQUbTz

A Happy Eid al-Adha to all