Non-Fiction Books and Memoirs

That’s Not What The Books Say!

When I was expecting my first child, I read everything I could get my hands on about pregnancy and childbirth. My loved ones gave me volumes of advice as well, which often ran counter to what the books said and what I had come to believe from a lifetime of living in the UAE. Instead of making me feel empowered and capable, the advice left me feeling ashamed, confused, scared, incapable, and really, really down. I found myself constantly responding to people’s recommendations by saying (and sometimes yelling) “THAT’S NOT WHAT THE BOOKS SAY!” Hence, the title of the book.

This book is meant to give insight on how you should use your own intelligence to apply the advice that works for your own lifestyle and say, “No thanks!” to the well-intentioned advice that doesn’t, whether it comes from books, strangers, or loved ones. Because when it comes to parenting, love and happiness flow most freely when you follow your heart.

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The Art Of Selling IT Technology To Large Enterprises

The Art of Selling IT Technology to Large Enterprises is a special educational book for IT salespeople.

It is intended to be their reference book to generate more business and to add major value to their trusted customers.

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The Broken Vows

Human nature is based on contradictions and the constant struggle between good and evil. There is no good based on transgressing the humanity of the innocent and violating covenants and oaths among people. A good act, no matter how benevolent it seems, if done by force is no different than any evil.

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The Chemistry Of Passion Lab

Hiba El Ayal is a Lebanese lady born in UAE. She holds a Bachelor’s degree in Biology. She has diversified experience in different multinational corporate companies is passionate about Education and its role in self-development, so she crossed continents to follow her passion in Education and Speaking. She is a graduate of ‘Unleash the Power Within 2017’, which is Tony Robbins’ signature event.Hiba decided to contribute to this world by creating a system that is a step-by-step guide to inspire them to live a life full of meaning and passion.She joined Andy Harrington's Professional Speakers’ Academy 2017 and got certified as a professional public speaker.Hiba shared stages with her personal coach, Jean-Pierre De Villiers, and worked with the Ministry of Education. She also inspired entrepreneurs at Arab Innovation Congress 2018.

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The Child Of The Desert – ابن الصحراء

Dr. Faisal Almehaid artfully disentangles emotions, giving these abstract feelings words, and meaning. These poems progress in a spectrum, exemplifying the different states of need someone can go through.

Both in Arabic and English, these poems are different yet portray the beauty of both languages.

د. فيصل المهيد يفكِّك تعقُّدات المشاعر، معطِيًا لهذه الأحاسيس كلمات ومعنًى يجسِّدها.

 هذه القصائد تتوالى كطَيفٍ، تمثِّل مختلف أوضاع الاحتياج التي يمرُّ بها شخصٌ.

       بالعربية والإنجليزية، هذه القصائد مختلفة تصوِّر جمال هاتَين اللغتَين.

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The Essence Of Karak

In this contemporary collection of poems, Priyanka embraces the transformative power of storytelling through multicultural crafted verse to illuminate the threads that connect us all. Through her tapestry of anecdotes and shared lived experiences, she conveys a message of what its takes to be strong or 'karak'. 

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The First Barrel Of Fortune

In the span of one generation, the nation witnessed the rapid modernisation, following the discovery of oil, from a scattered tribal land with a primitive economic structure to the regional and global economic powerhouse the UAE became by the late twentieth century. Through interviews from those who steered and experienced the changes, The First Barrel of Fortune explores the development of not only the economy but also the changes on Emirati society’s three pillars – the tribe, Islam and the family.

“He who does not know his past cannot make the best of his present and future, for it is from the past that we learn.”

– Sheikh Zayed bin Sultan Al Nahyan

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The Four Levels Of HR Excellence

In this book, Adi Mazen has previewed the HR body of knowledge in a very easy and creative way that will constitute a change in the way how HR professionals should build their contemporary HR departments.

The four levels of HR excellence model that the book was based upon are eye-opening. It will help the reader to conceptualize the HR strategy for the new world. 

This book has many benefits for the HR individuals at their mid-career:

•It will help them formulate robust and aligned HR strategy.

•It will help them visualize many hard-to-understand HR concepts and theories formulated into easy and applicable illustrations.

•Most importantly, it builds a framework to measure the effectiveness of what HR professionals are doing in their careers.

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The Handbook Of Business Essentials - Middle East Edition

The demands of today's fast-paced world have made it increasingly challenging for educators in higher education. Conventional teaching materials are continuously proving outdated due to their inflexibility and lack of consideration for diverse classrooms. Educators have struggled to find concise yet thorough, matter-of-fact content for teaching purposes. The solution is usually a scattershot collection of information from various sources—a particular difficulty for students whose English is a second language. Due to language barriers, innuendo, and lingo, these students can struggle with varying methods of information representation, ultimately finding it difficult to adjust to the expected pace of study.

Within this challenge lies an opportunity to consolidate individual research, experience, and efforts to unify course materials better suited to the aforementioned audience. Therefore, The Handbook of Business Essentials - Middle East Edition provides a comprehensive look at the latest management theories and business strategies in a concise yet thorough, easy-to-read context particularly adjusted for non-native English speakers. It also caters to the target student audience by providing real-world examples from the Middle East, which they can better understand and relate to. The book includes a full Arabic translation, as well as a glossary of translated terminology.

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The Harbor And Other Stories

Sometimes, I find the present just fades away and becomes background noise. This is when the past – with its bank of memories – takes over, and I find myself as if watching a documentary, complete with images, movement and the pulse of life. Certain triggers raid my mind and take me from my present life to a long-distant past in such a way that I can see and relive it in detail, and even move between its different scenes.
But those scenes and details are not always pleasant, for some still bring sorrow, and these are the ones whose existence I try hard to forget. And though I might sometimes succeed, their influences remain in every cell of my body, and they leave me overwhelmed with anguish and pain.
Is it my nostalgia for the past that keeps taking me back to those ‘stations’ of my life?
Some of the stops on my journey are too hazy to attract my attention, and I hurriedly pass them by. Others are so vivid and clear that I prefer to linger there, press rewind, and play again.

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The Lifestyle Diet

How many diets have you followed in your life? Is dieting the path to weight loss? Do diets really work?

Today we have many trendy diets; Keto, Plant-based, Paleo, Detox and Intermittent Fasting, to name a few. These popular diets have some merit, but they do not qualify as lifestyle choices or weight loss solutions. They are unenjoyable, restrictive and unsustainable.

We live in a world of abundance and an information overload, leaving us feeling more confused than ever before regarding how we should eat for weight loss. What’s more? The diet culture and unqualified individuals have begun exploiting social media by offering quick fixes and unscientific advice, further adding to your frustration and confusion.

The truth is, there is no quick fix to this long-term problem. And no matter how much you may exercise, you can’t outrun a bad diet.

The Lifestyle Diet will show you that it is possible to eat everything you enjoy, live your life, and still lose weight. You can do this without suffering the physical, mental, and emotional consequences associated with dieting.

Considering the scientific research on today’s most popular diets, Alshawa will offer evidence-based advice and prove to you why diets do not work for weight loss in a clinically healthy population.

The Lifestyle Diet will put you on the path to effective lifestyle interventions to be healthier and lose weight…without ever having to diet AGAIN!

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The Order Of Truth And Love

“This book was born from the heart and the desire of only ONE, to share with others, their realization and the feeling of fullness in the heart.

I recall the words of Jesus Christ:

‘A lighted lamp is not placed under a vessel; on the contrary, it is placed on a stand so that it shines to everyone in the house.’ (The Gospel of Matthew 5:15)”

Mikhail Zheltikov, Russia.

“Reading this book, I can see myself. I can see myself from the inside out. Every sentence, every word. It resonates. It resonates with me now, with me in the past or may be my future self. Thank you. Thank you for supporting me in my journey through meaningful words.”

Stephanie Siahaija, The Netherlands.

“This book is the light when everything around you is dark and as quoted in this book where Rumi says, ‘If everything around seems dark, look again, you may be the light.’ I hope this book reaches you when you need to find that light the most. It's really easy to read, short, crisp and heart touching.”

– Anjali Singh, India.

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