Business, Finance & Law Books

Salesman By Chance

“Patience is one of the most important virtues in the sales profession.”

This book is an acknowledgement to the countless sales professionals who endure hardships and challenges to emerge victorious. It is a true account of the author who accidentally entered the profession, struggled, endured, and enjoyed the roller coaster ride.

The book is a humble effort to guide all those who aspire to take up the sales profession and those who are already in it, to master the same.

Throughout, one will find numerous incidents, interactions, and takeaways from the author’s 27 long years in a sales career. This book especially highlights the perspectives and nuances of sales as a profession in the Middle East.

35.00

Retail Marketing Management

"Retail Marketing Management” is an invaluable resource for automotive marketers seeking to stay ahead of the curve, offering practical insights, case studies, and actionable strategies to drive success in a rapidly evolving industry. The book also delves deep into digital marketing and its transformative impact on the industry, dissecting the use of social media, online advertising, and data analytics

Whether you're a marketing professional or an automotive enthusiast, this book offers a fresh perspective on marketing in the automotive sector.

In this book you will learn about:

• Product launch planning
• Developing marketing strategies
• Campaign & performance management
• Digital Marketing
• Negotiation tactics
• Customer relationship management

65.00

Emirates: Nothing Is Impossible

The United Arab Emirates represent an almost unique political, social and cultural reality in the Middle East: a crossroads of people, ideas, technologies and trade exchanges. They are the new center of world business, but many talk about them and few really know them.

This book describes the Emirates through history, today's reality and the dynamics that animate business and everyday life, allowing anyone to understand every secret beyond stereotypes and false myths.

A handbook to get oriented between local traditions and etiquette, useful both to those who are interested in the emirates for business reasons, and to those who want to discover the country as a simple visitor.

2021 will be not only the year of Expo Dubai, but also the fiftieth anniversary of the Emirati Foundation, two fundamental events from which Giovanni Bozzetti starts to show how the United Arab Emirates are now a hub, a central axis of global geopolitics and the cradle of a culture that has been able to fruitfully cross tradition and modernity.

It is no coincidence that the country's semi-official motto reads “Nothing is impossible”.

The Emirates look to the future with confidence. And thanks to Bozzetti – who as a man of the institutions and entrepreneur, spends many days a year there, doing business and making relationships and friendships – we too will be able to look at the Emirates in a new perspective.

60.00

Cracking The Sales Code

No one should struggle in sales after reading Cracking the Sales Code. This master plan shares a simple, yet powerful formula that will help you reach an elite level of performance. To maximize your sales potential, just get three things right: mindset, skillset, and toolset. Get ready to embark on an exciting journey that will put you on the road to success.

Hassan is an Emirati sales leader, consultant, and Vice President of SMB Sales at Etisalat UAE. With a proven track record of more than twenty-five years in helping to transform sales cultures and contributing greatly to the sales community as a coach, he is dubbed an expert in establishing high-performing teams and is widely known for sales performance turnaround.

50.00

Consultant Strategies For New Professionals In The Field

Did a client recently contact you? Well, that’s a good thing. They likely recognize your skills and expertise and believe your services would be an asset to their growth and development.

Working with a business isn’t easy; it can be pretty challenging, but you can ensure a successful experience with the right strategy.

Hello, I’m Mohamed AlNuaimi, and in this short book I will share with you a fresh perspective on consulting.

40.00

A Young Investor With An Engineering Degree

We live in a world where society agrees that a degree in a certain field and a job with fixed pay is all you need to live a successful, stress-free life. A Young Investor with an Engineering Degree challenges this dogma and explains in simple terms why a degree alone is not sufficient. This book aims to open new doors for other sources of income you thought were closed and explains why people are hesitant to invest in the first place. Most importantly, this book explains the subject of investment in simple terms assuming you know nothing of it, and provides the necessary exposure you need to embark on your investment journey, so don’t worry. You have the choice whether to invest or not, but at the very least understand its minimum. It proves, theoretically and practically, that investment isn’t a difficult subject after all. It emphasizes the importance of keeping things simple, and how investing could aid you on the long-run. This isn’t a book you only want, it’s a book you both want and need.

30.00

A Week In The World Of "HR"

This book sheds light on the nature of the challenges faced by human resources management officials in their work. There are many challenges, some arising from the diversity of stakeholders and the need to reconcile their objectives, others from economic fluctuations and their impact on the company and its financial situation. There are also challenges related to the difficulty of choosing programs suitable for the organization’s reality and culture, as well as challenges related to the effective implementation of these programs after selection. The book follows a narrative style by tracking the thoughts and dialogues of the head of human resources in a fictional company over the course of one week, to place these challenges in their social context, as dealing with challenges is influenced by the personalities and perspectives of the involved parties.

40.00

Foreseeing The Future Is The UAE’s Basis For Readiness And Proactivity

The future will not reveal its secrets to you; the future belongs to those who prepare for it, decipher its codes, and analyze its signals in order to reach the key to making events and achieving the desired change.

How do we forecast the future to know where it is leading us? What do we expect? How do we prepare for the risks and opportunities it presents?

This book explains to the reader the concept of forecasting the future, and takes him on an informational journey during which it presents, in scientific ways, future readings, methodologies and mechanisms for foreseeing the future in a sound scientific way, innovation and creativity in light of the fourth industrial revolution, in addition to the initiatives and programs adopted by countries in their approaches towards forecasting the future, and the most prominent experiments, the features of leadership in jobs and management, and the future of vital sectors.

The book also presents the features and components of the UAE's national strategy for shaping the future, its objectives in developing vital economic sectors, and preparing to face future challenges.

60.00