July 2021 | Austin Macauley Publishers

If you take a look around you, everyone is using the internet. Whether for work, surfing the web, playing games, or just watching Netflix shows. Digital media channels, social media, and search engines are popular than ever before. Every industry is pulling up its socks to be the best. As far as the book publishing industry is concerned, it’s certainly not staying far behind the rest. In the world of the publishing industry, book marketing is a potent tool for generating book sales.

With the influx of new marketing and book promoting trends, the publishing industry has started moving towards the digital medium for book promotions and marketing. However, this does not mean physical means of promotion are abandoned. For the publishing industry, it’s a matter of placing physical marketing and digital marketing side by side, make them coexist and have a cross-channel strategy. Over the past few years, this has resulted in a new marketing strategy for the book publishing industry.

Here, we will share innovative principles of marketing through which Austin Macauley Publishers promote their authors.

1. Social Media Marketing

Austin Macauley Publishers promotes authors and their books on all major social media platforms such as Facebook, Instagram, Twitter, Pinterest and YouTube. Readers are constantly using social media. This medium provides the highest potential for an author to grab the attention of potential readers. Social media is a platform for authors to exchange opinions, interact with other authors, and get in touch with booksellers. Our goal is to reach out to as many readers around the globe through our social media strategies.

2. Email Marketing

Email marketing is a high-performing way of promoting a book through digital mediums. Unlike generic emails that are less effective, we focus on personalized emails that target a specific group of people. The reasons why email marketing is so beneficial to grabbing the customers’ attention are:

Book marketing through personalized messages for each recipient.
It is a cost-effective method that reaches wider audience.
Mobile devices allow everyone to check their emails quickly.
Converts onlookers into buyers more than any other channel.

We analyze the consumer behaviour, demographics, and characteristic before we hit the send button! In this way, our authors’ books will be promoted in an optimal way, reaching out to potential book buyers.

3. Book Reviewers & Influencers

The number of influencers on social media platforms, especially Instagram, are monumental. The phenomenon of influencers has now consolidated the world of books as well. Many influencers are now offering book marketing services. Austin Macauley reaches out to top influencers and micro-influencers to request book reviews. Small-scale influencers have a more loyal fanbase even though their following is not as high as the top influencers. Influencers adopt numerous book marketing techniques, which benefits the sales of books. If a book gets critically acclaimed, it is bound to receive recognition and fame from the mass community of readers. After getting a book published, we make sure that our author’s book reaches the right influencer and book reviewer for reviews.

4. Author Websites

With more and more people getting connected through the internet, authors should have a website of their own. An author website can serve as a robust tool for book marketing, showcasing news, blogs, upcoming events, and anything related to an author’s personal brand. Austin Macauley Publishers provides authors with their own personalized website so that they can keep the readers posted on their book signing events, news, and anything else they would want to share with them. After all, a website acts as a central hub for book promotions and provides a communication channel to interact with the fans.

5. Blogs

The chances are that a person who loves to read books reads blog articles too. Our content writers are tasked to create engaging and attention-grabbing blogs that promote the books of our authors. Our blog articles are SEO optimized and enriched with keywords, making them rank better on the search engines. This can benefit the reach and popularity of books. The goal of blog articles is to create a buzz around the reading community. It helps promote the book across various channels, more so if it’s being shared across numerous social media platforms.

6. Ebook Marketing

Ebooks are a cost-effective and easily accessible alternative to paperbacks and hardbacks. Apart from publishing physical forms of books, we also focus on ebooks that cater to a large section of the online book community. Through eBook marketing, we want to widen the reach of our books through digital platforms where readers can access them with just one click. We even send ebooks to influencers which can also help the author get more mileage. Ebooks marketing helps establish a loyal fanbase that would keep waiting for more of your content.

7. Book Fairs & Virtual Events

It’s a universal truth that every book lover feels at home when surrounded by books. Book fairs are literary events that entice the readers. They look forward to it throughout the year. As book publishers, we participate in various international book fairs and events attended by tens of thousands of people to showcase our books. They provide an amazing platform to connect with readers from all over the world. Many authors attend these book fairs, getting a chance to interact with their fans and other authors, media houses and business giants. Over the years, exhibitors have benefited the most from book festivals and events. Our purpose in participating in book festivals is to give our authors a chance to display their literary work and learn from industry specialists. Some of the book festivals that we have been a part of include:

8. Author Interviews & News Features

Getting your book promoted through radio stations, news channels, and media stations is always great. Austin Macauley Publishers assists their valuable authors in arranging radio interviews, talk sessions with vloggers, and getting featured on the news. Hundreds of our decorated authors have promoted their books by getting featured in newspapers and magazines. In personal interviews, authors share bits and pieces of their lives to build an emotional connection with the readers and listeners.

9. Partnership with Leading and Indie Bookstores

People who love reading books relish visiting bookshops and getting lost in the magical world of books. Bookstores offer a medium for readers to come and get their favourite books in no time. Austin Macauley Publishers have partnered with various leading and Indie bookstores globally, and now most of our books are stocked in these stores!

Our partner leading online bookstores include:

Our brick-and-mortar bookstores include:

Readers Bookstore – Jordan
Booktopia
Knowledge Book Center – Egypt
The Elite Bookstore – Egypt
Alexandria – Egypt
The Reader’s Corner – Egypt
Dar Al-Jenan – Amman, Jordan
BookLand Bookstore – Bahrain
Platinum Bookstore – Kuwait (Both online and bookstore)
Kinokuniya Bookstore – Dubai Mall
Al Ummah Bookshop

If you are an aspiring author and want your work to be published, choose Austin Macauley, as we are one of the top hybrid publishers in the UK, US and UAE. You can submit your manuscript with us by clicking here. You can also send it online by filling our online submission form.

Stay with Austin Macauley and be the first to know about our new releases by following us on Facebook, Instagram and Twitter.

Summertime is the favourite time of the year for many kids, especially because the schools are closed and they have plenty of time to play with friends and spend days with family. Many like to go on vacations or for picnics at a nearby park. Some like to spend their afternoons swimming while others find it amusing to go for walks, ride their bicycles or read storybooks. Reading is a fun way to learn about new things and increase one’s knowledge. It is a proven fact that kids who are avid readers tend to become more focused and learned when they are older. Reading also increases their attention span, vocabulary and creativity.

Keeping in view these amazing benefits of reading, we have some books suggestions for your little ones so they can enjoy the long summer days by reading these exciting books. So, let’s splash into the world of reading.

Aisen’s School Diary

The first book we have selected for your little one is a children’s story about a girl named Aisen. She along with her friends attend an international school. This school has students from different ethnicities and religions. This story takes us through the journey of Aisen with her friends in a diverse environment. They love their school and enjoy playing and having fun. But one day, something unusual happens which teaches them an important lesson. To find out more about Aisen and her journey, buy this book here.

Blossoming Kindness

Our second choice for kids’ books is a story with a lesson. Grandpa Hadid has taken four of his grandchildren on a journey to teach them about a valuable lesson of kindness. Together they learn to be more compassionate and kinder to each other and the world around them. Join Grandpa Hadid and his grandchildren in this inspiring journey of learning empathy and kindness. You can buy this book here.

Clementine and her SUPER FOOD Friends

If you have picky eaters in your home, then this book is a must-read for your little ones. This book is about crunchy vegetables and fruits which are superfoods but many kids reject to eat them. So, buy this book here and teach your kids about the importance of making healthy eating choices.

Expo 2020 Dubai Mascots Activity Book

Most 6-year-olds or above are very much into activity books where they can solve puzzles and get creative. Austin Macauley’s activity book is the best choice for these little geniuses to indulge themselves in. So, to help your kids improve their concentration and problem-solving skills, buy this engaging activity book here.

Is It Uncool to Go to School?

Another one from our amazing storybooks is the story of a boy named Peter. He doesn’t like to go to school. The reason behind his aversion is simple; he hates getting up early. After complaining multiple times to his mummy about this rule, his mummy decides to help him out. But how does she help Peter in a way that doesn’t make him skip school? To find out how his mummy solved this problem, buy this book here.

Lennie & the Three Paper Boats

This is another great pick from kids’ books. The story of a little girl, Lennie who wins a golden ticket. She is immensely happy but this golden ticket turns her happiness into a nightmare. Lennie is trapped on a stormy island. Would she be brave enough to reach her dreams? Does she have the patience to conquer the obstacles she will face? You can read about Lennie’s journey by grabbing a copy from here.

Peek-a-Boo, I See You!

An inquisitive bear sets out on a journey to explore the beauties and wonders of nature. The bear is amazed to see different creatures in the forest around him like a bighorn sheep, a group of bees who are busy making honey and a salmon in a creek. Join this nature-based journey by a little bear who learn about different animals, their habitats and instincts. Buy this informative book here.

The Lady of Colors

A beautiful story about the environment – this tells the tale of an exquisite butterfly who has colourful wings. Her friend, the daughter of Eid, takes her along on a journey to see the colours and beauty of the forest. Interesting events start to take place as they roam around the forest. But some disasters are about to hit the forest. Will the Lady of colors and her friend help the forest fight off the disasters? Grab a copy of this book here to find out more.

Larry the Leprechaun

This is another one of the interesting storybooks from our summer reading list for kids. Larry is a leprechaun who lives on farmer Murphy’s farm. He is the youngest of all the leprechauns, the funniest and also very cunning. He has a big crock of gold and is the only leprechaun to be ever caught by a human. Joan, farmer Murphy’s daughter, has been planning to catch Larry for a long time. But will Joan be able to get hold of the gold crock? Buy this book here to find it out yourself.

Glimpse of Jordan

Our last selection for kids’ books is a fairytale adventure, set in the beautiful city of Jordan. The heroes are lime plaster statues from Ain Ghazal. Read this unique and interesting story by getting a copy of it here.

So, this summer, get hold of these fascinating books and take them with your kids wherever you go. Let us know which one was your kids ultimate favourite. Connect with Austin Macauley Publishers on Facebook, Instagram and Twitter.

If you aspire to become an author, share your work with us by clicking submit. You can also send it to us by filling our online submission form.

Month: July 2021

How Book Marketing Helps Authors Reach Their Target Audience