How Effective Writing and Strategy Yield A Good Book?

Writing a book that will keep its readers hooked is not a piece of cake but an art that you can learn over time. But it doesn’t mean that you should sit back and wait for the time when you will be skilful enough to write a good book. Of course, it will take some time, but meanwhile, you can learn those skills that will enable you to write a good book. Writing a good book is just one part of the process. Once you are done writing your book, there comes the most important stages; publishing and marketing. Now, you need to plan which publisher you are going to choose and how well your book marketing strategy will be. Knowing what makes a book worth reading is not just enough. On the flip side, identifying what can turn your book into a disaster is also important. We will tell you all the dos and don’ts of writing a good book that will not only make it to the bestsellers but will also be remembered for decades.


How to Define A Good Book?

Before answering this, let’s ask a few questions! Does a good book only mean the best seller? Do we love all the best-seller books? How many books that you read were not bestsellers but touched your heart? A good book is not only a best seller but also one that captivates the hearts of its readers in a way that makes them fall in love with the characters and theme of the book. On the contrary, some books might make it to the best sellers through good marketing and distribution, but you regret reading them. A good book will always be worth spending money on because reading is an investment, right?


How to Write A Good Book?

Now that we have established what a good book is, let us explore the elements of writing a good book. We have picked the three most important elements that you should always focus on while writing your book. These are:

  1. Plot
  2. Characters
  3. Pacing



The theme you are going to write about, or the plot of your book is the most important element of the book that you can’t afford to neglect. A poorly designed plot will lead to a number of loopholes in the story. Writing a good plot requires a critically appraised outline that connects the dots of the story in an engaging yet smooth way. Always take plenty of your time to brainstorm a plot. This way, you’ll write a great book.


We all remember characters from our favourite books, don’t we? What makes characters worth remembering and inspiring? It is their personality that a writer builds in a way that mesmerizes us? Be it is a hero or a villain, the appropriate personality build-up while writing a great book makes its readers fall in love with them.

Always build the personality of the characters as per the requirements of the character. One bonus tip, do not introduce unnecessary characters into your book as it will only confuse your readers.



You often pick a book, read a few pages and then put it aside and say, “Ah! It’s so slow, can’t read it.” We all have been there and simply can’t read a slow-paced boring book that is leading nowhere. We want a book to be interesting and well-paced.

Writing a book is not a child’s play, but we should not write a book merely for the sake of writing but making it engaging and worth reading is the real job. Set the pace of the story with twists and turns that eventually build up curiosity and excitement in readers and keep them hooked to the story.


How to Adopt a Good Publishing and Marketing Strategy?

A book without having a post manuscript writing plan is like you make a really good movie, but nobody knows about it, ultimately wasting all of your hard work. Writing a good book is not enough. You have to choose the right publishing services and do well-executed book marketing.  We are aware of the fact that a writer cannot do all of the work all alone. There come good publishing companies and book marketing experts that will do the rest of your work. Always go for those publishing companies that will give you maximum freedom and royalties.

Book marketing is the backbone of your book’s success. The right genre for the right readers is a must to consider before marketing your book – market wisely. Besides, online marketing, collaborations and book reading events are other ways that you can incorporate in your book marketing strategy.


We hope that following these will help you write a good book. After all, your book should reach its readers. Austin Macauley is a leading book publishing company headquartered in the UK, US and UAE. We are currently accepting manuscripts, and you can submit your manuscript to us for review.  For online submission of the manuscript, click the online submission form.


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10 Smart Book Promotion Strategies for Authors

10 Book Promotion Tips for Authors

Writing and publishing your book is one part, promoting it is another. While the sense of accomplishment that comes with publishing your book is unmatched, you will have to maintain this feeling by investing just an equal amount of time and energy in marketing your book. The good part is you own and love your work and the effort required to promote your book will not feel like a loathsome job. With some simple and easier book promotion tips listed below, you will begin to enjoy the whole process. Have faith and read on!

Invest time in promoting your book

For successful book promotion, you will have to dedicate your time. Now that you have authored a book, you do know that there is no shortcut to success. Invest time every day! Yes, there are smarter ways to go about promoting your book, but even smart work requires time. Whenever you have a chance to meet acknowledged writers, ask them about the strategies they have employed to get their book to a wider audience.

Increase your online presence

Remember, online book marketing is key. You might not be used to social media and other online platforms, but it is essential to promote your book online. So, gradually start building your presence online and try to maintain author profiles on Amazon and Goodreads, alongside your regular social media accounts such as Facebook, Instagram or Twitter. Build online relationships and engage with your online friends. This will be rewarding in the long run.

Have your own website

Make and maintain your own website, this will give you a feeling of running your very own project. Make your project as interesting as it gets. Publish daily blogs on your website. You may put down your reflections on any current event. This will take you farther along in your writing journey, while also bringing you the satisfaction that you are not out of your writing practice.

Create unique content

Offer free and interesting content on your social media. Share such excerpts from your book which may arouse the reader’s curiosity and pull the reader into reading the complete book. Do not just talk about your book, make your account diverse, so that your audience and fan club is generated. Once you attain a reputation, people will want to read your work.

Keep an eye on the engagement you get. This will help you gauge an idea of your audience and what they like to see and read more.

Hype up your upcoming book

Ideally, book promotion should begin before the release. You can run an online pre-order campaign. Try to create a hype around your upcoming book on social media so that the audience can see that something big is coming. Make your audience look forward to your book’s release date. Also, try to get pre-release book reviews from various online book review services before the release and share them on your social media.

Compile a mailing list

In the process, you will be contacting a lot of people and will find some to be encouraging; showing an inclination towards the theme of your book. Include them in your mailing list. Make sure to update your mailing list club whenever you are undertaking any new project or arranging any event related to your book. This is one of the best tried and tested book marketing strategies. You can start with using an email platform such as Mailchimp to capture your mailing list and promote it across your social media or website.

Make use of both paid and unpaid collaborations/services

If you have published your own book, do not hesitate to contact a specialized company to help you with running a book marketing campaign. Hire professional services whenever needed, for example getting the book cover designed. You will not regret making this financial investment. However, you can also collaborate with your PR list if you have a tight budget. Your blogger friends will love to give a shout-out to you and your masterpiece.

Organize online promotional events

As soon as your book is out, start preparing for one or two promotional events. Given the current scenario, you will have to arrange the events online. You can make maximum use of Facebook and Instagram live. Online promotional events will not hinder the prospects of your book, since such events also do pretty well. The important part is to engage bookstores and private libraries into being a part of your event. You can collaborate with book bloggers to help spread the word about the event or about going live.

Keep pamphlets ready

Get handy pamphlets (related to your book) printed! Keep them in your bag all the time. Being in a gathering is a good chance to let people know about your book through these pamphlets.

Cash your strengths!

Do all it takes to promote yourself and your book but do not let go of your unique self in the process. Keep your uniqueness intact and let it show through all the content you create and all the blogs you write. Just know your exclusive strong points and utilize them to the maximum in all the activities related to book marketing.

We wish you all the best with your book promotions!

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