New Releases

Endless Line Of Losers

Life is full of struggles, both big and small, that often leave us questioning our worth and purpose. In Endless Line of Losers, Abdulrahman Al-Ahmadi takes readers on a compelling journey through the complexities of impostor syndrome, self-doubt, and the silent battles we face every day.

Blending relatable storytelling with profound insights, this book explores the unspoken fears that hold us back and highlights the resilience needed to overcome them. Through captivating narratives and lessons born from experience, it encourages readers to redefine success on their own terms and discover strength in vulnerability.

Whether you are seeking motivation, solace, or a deeper understanding of the human condition, Endless Line of Losers is an inspiring guide for anyone determined to rise above life’s challenges and embrace their true potential.

Discover the inner strength to transform setbacks into stepping stones.

Permanent And Temporary Events Industry

The book "The Permanent and Temporary Events Industry" is a specialized educational reference that sheds light on the evolution of events from their earliest origins throughout history to their modern form as a comprehensive industry with economic, political, and strategic dimensions.

The book explores the role of events in ancient and modern civilizations, and how they have transformed from social and cultural practices into influential tools for shaping national image, achieving national goals, and enhancing soft power. It also provides a professional explanation of the components of the events industry, planning and implementation mechanisms, operating models, and their impact on economic development, investment, and tourism.

The author focuses on modern transformations in event management, particularly models of government withdrawal from direct operation and empowering the private sector to be the primary driver of the industry, while governments maintain a regulatory and supervisory role. This is considered a global trend that promotes sustainability and increases efficiency.

The book is authored by Hamoud Al-Dajani, and it combines historical grounding, strategic analysis, and practical application, to serve as a knowledge guide for those interested and decision-makers in the events industry.

Writing Project Proposals

This book is a practical guide needed by all those working in development and relief civil society organizations.

It covers all aspects of writing development and relief project proposals.

The book presents a logical sequence for each part of the proposal, starting with the cover page and project name, then the executive summary, context analysis, and problem analysis using a problem tree and relevant examples.

It also covers drafting the needs assessment and project rationale section.

The book includes examples of formulating project objectives, the theory of change, how to develop a logical framework with defined indicators, and risk analysis.

In addition, the book covers work plans, monitoring and evaluation, and provides a master and detailed project budget for activities.

A Strip Of Blue

A Strip of Blue celebrates the beauty found in the unscripted, opening up to the spontaneity of life’s

fleeting instants. It is an invitation to pause, reflect, and immerse oneself in the profound connection between words and images.

Embracing the essence of unplanned beauty, the author’s photographs capture the world in its most candid form.

Each frame is a hidden story, a whispered tale waiting to be told.

Are You The One?

In her coaching journey, Sajna Samad has earned three prestigious certifications in leadership coaching, life coaching, and emotional intelligence coaching. She holds credentials from renowned figures in the field, including Jay Shetty, prominent influencer and leadership expert John Maxwell, and Roche Martin, among others. She previously led the Oracle Women’s Leadership (OWL) community in the UAE, spearheading initiatives such as sAIdaty and She Leads Tech. She specializes in developing leaders and inspiring women to step into leadership.

Sajna brings over 20 years of corporate experience from FORTUNE 100 companies, including Cisco, Oracle, and Infosys. Beyond her corporate work, she sits on the advisory board of Amity University and conducts master classes at universities across India and the UAE. A mother of twin boys, she believes in leading by example and empowering women to decode their own path to success.

The Happy Bear

What happens when happiness confronts evil? The bear is a genuinely happy creature, living a peaceful life in his cozy and joyful cottage. But life has its challenges, and the time has come for growth and resilience. When the bear crosses paths with the rhino, their encounter teaches them both a lifelong lesson.

The Happy Bear explores the idea that even difficult encounters can be essential for personal growth. It reminds us that fighting for one’s happiness builds resilience and helps us stay true to ourselves and our life goals.