A Week In The World Of "HR"

This book sheds light on the nature of the challenges faced by human resources management officials in their work. There are many challenges, some arising from the diversity of stakeholders and the need to reconcile their objectives, others from economic fluctuations and their impact on the company and its financial situation. There are also challenges related to the difficulty of choosing programs suitable for the organization’s reality and culture, as well as challenges related to the effective implementation of these programs after selection. The book follows a narrative style by tracking the thoughts and dialogues of the head of human resources in a fictional company over the course of one week, to place these challenges in their social context, as dealing with challenges is influenced by the personalities and perspectives of the involved parties.

Adman Vs. Chomsky

“It is certainly interesting to draw up recommendations as to how the advertising industry should abandon its current role in favor of a socially useful one.”

Dr. Noam Chomsky

“A thoroughly captivating look into marketing, the history, the tools, strategic frameworks and the changes that are happening to the industry, along with insightful recommendations on how to move forward.  Peppered with delightful anecdotes, psychological insight and case studies, this is a MUST-READ book to anyone interested in Marketing. It is the art of how 60 seconds can still transform a business and society.”

Muna AbuSulayman, International development expert and a prominent media personality

“We are in an industry that lost its way. An industry that is exchanging the power of affecting culture, for short-term profits. Ahmad, in his book, reminds us of the intellectual prowess the ad industry once enjoyed. In the process, he’s debating the most intellectual human alive!”

George Maktabi, Group CEO, Webedia Arabia

“At a time when the advertising industry is questioning its own meaning, role, and purpose, “Adman” calls for authentic, constructive self-reflection instead of fruitless navel-gazing. In simple, personal yet powerful terms, Ahmad Abu Zannad takes a stand, deconstructing clichés and confronting harsh truths to proudly reclaim advertising’s unique place in the world.”

Nathalie Bontems, Former GM and head of editorial publishing, MediaQuest

“Yes, the average person is being exposed to 6,000–10,000 ads per day… Now, imagine living in world full of ads made by individuals with less talent and less integrity, well, this is where the industry is heading, unless the advice in this book is pursued … What an insightful read and what an inspiring effort!”

Samer Shoueiry, Chief digital officer, Publicis Communications

Consultant Strategies For New Professionals In The Field

Did a client recently contact you? Well, that’s a good thing. They likely recognize your skills and expertise and believe your services would be an asset to their growth and development.

Working with a business isn’t easy; it can be pretty challenging, but you can ensure a successful experience with the right strategy.

Hello, I’m Mohamed AlNuaimi, and in this short book I will share with you a fresh perspective on consulting.

Emirates: Nothing Is Impossible

The United Arab Emirates represent an almost unique political, social and cultural reality in the Middle East: a crossroads of people, ideas, technologies and trade exchanges. They are the new center of world business, but many talk about them and few really know them.

This book describes the Emirates through history, today's reality and the dynamics that animate business and everyday life, allowing anyone to understand every secret beyond stereotypes and false myths.

A handbook to get oriented between local traditions and etiquette, useful both to those who are interested in the emirates for business reasons, and to those who want to discover the country as a simple visitor.

2021 will be not only the year of Expo Dubai, but also the fiftieth anniversary of the Emirati Foundation, two fundamental events from which Giovanni Bozzetti starts to show how the United Arab Emirates are now a hub, a central axis of global geopolitics and the cradle of a culture that has been able to fruitfully cross tradition and modernity.

It is no coincidence that the country's semi-official motto reads “Nothing is impossible”.

The Emirates look to the future with confidence. And thanks to Bozzetti – who as a man of the institutions and entrepreneur, spends many days a year there, doing business and making relationships and friendships – we too will be able to look at the Emirates in a new perspective.

Symbiosis In Hospitality Management

Symbiosis in nature is the interaction between two distinct species looking to forge closer long-term relationships. There are three types of interactions; “Mutualism” (honey bees and flowers for example, where both species benefit), “Commensalism” (A bird’s nest on a tree for example, where one species benefits whilst the other is not harmed) and “Parasitism” (humans and mosquitoes for example, where one species benefits and the other is harmed). Symbiotic, human to human interactions seek to form closer long-term relationships based on “Mutualism”, the type of interaction where there is mutual benefit. In the business context, symbiosis happens when key stakeholders collaborate as true partners (not adversaries) for mutual benefit. Assets exist to provide value to the organization and its stakeholders. The hotel asset owner through his representative interacts with the hotel brand operator to create value; find improvements, find opportunities. This book primarily looks at hospitality management, key relationships and the complex operational dynamics between two key stakeholders; hotel asset owners and their branded hotel operators focusing on five key principles and a symbiotic leadership approach as a key enabler. There is a lot of room for improvement and it is this crucial relationship that is examined. This guidebook has been written for hotel brand operators, hotel asset owners and their representatives who are managing, overseeing or monitoring a business venture for themselves or on behalf of others. It is also a valuable guide for students of hospitality as well as the curious layman – anyone who has stayed in a hotel.

The Four Levels Of HR Excellence

In this book, Adi Mazen has previewed the HR body of knowledge in a very easy and creative way that will constitute a change in the way how HR professionals should build their contemporary HR departments.

The four levels of HR excellence model that the book was based upon are eye-opening. It will help the reader to conceptualize the HR strategy for the new world. 

This book has many benefits for the HR individuals at their mid-career:

•It will help them formulate robust and aligned HR strategy.

•It will help them visualize many hard-to-understand HR concepts and theories formulated into easy and applicable illustrations.

•Most importantly, it builds a framework to measure the effectiveness of what HR professionals are doing in their careers.

The Handbook Of Business Essentials - Middle East Edition

The demands of today's fast-paced world have made it increasingly challenging for educators in higher education. Conventional teaching materials are continuously proving outdated due to their inflexibility and lack of consideration for diverse classrooms. Educators have struggled to find concise yet thorough, matter-of-fact content for teaching purposes. The solution is usually a scattershot collection of information from various sources—a particular difficulty for students whose English is a second language. Due to language barriers, innuendo, and lingo, these students can struggle with varying methods of information representation, ultimately finding it difficult to adjust to the expected pace of study.

Within this challenge lies an opportunity to consolidate individual research, experience, and efforts to unify course materials better suited to the aforementioned audience. Therefore, The Handbook of Business Essentials - Middle East Edition provides a comprehensive look at the latest management theories and business strategies in a concise yet thorough, easy-to-read context particularly adjusted for non-native English speakers. It also caters to the target student audience by providing real-world examples from the Middle East, which they can better understand and relate to. The book includes a full Arabic translation, as well as a glossary of translated terminology.

Toward Creating Organizational Organization

The book seeks to illustrate the role and importance of the Organization Vision, Mission, Values, Strategy, and Objectives and how they can (all together) play significantly in the (a) Performance Management, as well as (b) the internal communication inside the Organization through a theory named Organizational Organization. However, to deliver the core of book easily, the author aimed to present live examples, as well as creating chain of thoughts link all the mentioned factors with each other to make the book simple and readable not just for who are interested in Human Resources Management and Business Administration, but also to those willing to establish new business.

TV News 3.0

The Future Of Television News Is Now.

Are You Ready For It?

Television news – which has played a crucial role in the world’s most momentous events, from wars and royal wedding to mankind’s first steps on the Moon – is in the midst of a digital-fueled revolution.

In its early years, TV news was monopolized by large corporations and state broadcasters who controlled what went on air and when.

Then technological advance in the 1980s enabled billionaires like Ted Turner and Rupert Murdoch to muscle in and beam 24-hour news channels across the world via cable and satellite.

Today, we are living through a third, turbulent iteration: streaming over the internet, which is radically changing how television is produced, watched and delivered.

It has so dramatically lowered the coast of entry into what was once the exclusive domain of governments, multinationals and tycoons that almost anyone can now set up their own global news. Who and what can we trust?

In this stimulating and authoritative study, Zafar Siddiqi – who has launched and run four news channels across three continents – discusses the profound implications of this new are. Aimed at entrepreneurs, media students, industry insiders and anyone interested in TV news and its effect on humanity, it serves as a step-by-step guide for launching a news channel in the digital age.

They Say That Revolutions Do Not Come With A Manual. This One Does.

‘If you think the digital revolution in news spells the end of the 24-hour TV channel, read this book and think again.’

Spare Part

Just as cars and planes falter and stop due to a lack of spare parts, companies also falter due to a lack of necessary information for the company, but the abundance of information today may cause distractions that lead to the inability to focus; Therefore, managers participate in courses to develop their abilities. But the work is bigger than anyone, as countries are unable to pay their debts, and companies declare bankruptcy. It is work, perhaps there is a shortage of spare parts.

If we feel our weakness and seek the help of our Creator, then we have found the causes and the journey of success has begun, God willing, for He is the one who drives water to the dead country, and facilitates the causes for which we run after every day.

Relying on God is strength, determination, and courage. You are one of the billions of beings who are given sustenance every day. If you are determined to succeed, look for what you lack.

Your Idea, Their Money

The single largest problem that entrepreneurs face is fundraising. Aspiring business owners and grand product ideas are far from lacking, but the sad reality is that most start-ups fail to get off of the ground.

Your Idea, Their Money is aimed at those who struggle to find and close investors for their start-ups. While most entrepreneurs have the drive, few actually possess the skills, terminology, and knowledge required to effectively raise funds. In his book, Saad AlSogair covers not only the basics of entrepreneurship, but provides business owners with a blueprint for impressing investors.

Entrepreneurs who pick up this guide will learn about the investor’s mindset, the different means of investment, how to build executive summaries and business plans, how to put together pitches, and much more. Your Idea, Their Money is indispensable for any entrepreneur or business owner who is unsure of their next steps.

Disasters Management: Planning, Response And Recovery

This book, in its five chapters, discusses multiple important topics regarding disasters and crises management. It discusses how to deal with them in preparing, planning, and responding to the needs arising from them as well as the recovery method and surpassing their destructive effects. The book includes basic topics in this field including disaster classification and analyzing and managing related risks. It also includes extensive information on planning and response mechanisms for the various entities and operating institutions, and on applying and activating the pre-made plans. It explains the meaning of Temporal Disaster Curve and includes a general look on the post disaster stage and how to deal with it. The book also mentions the effects of every disaster, which is for the purpose of proposing the procedures and plans necessary to recover from and overcome them. The book includes in its final chapter a group of examples of Arab and international natural disasters that happened in the last years and analyzes and discusses them. The purpose of this is to give the reader a clearer idea, which is supported with numbers and pictures of these disasters. This shows the lessons that we have learned and leaves us prepared for what might happen in the future in similar incidents.