Marketing is a subject that has been associated with deception and pestering in the minds of many of us. Marketing was presented to us with ready-made molds that linked marketing to cost, time and place, and did not link it to our personal stories, our passions and our dreams, but I promise you that this book will redefine the concept of marketing through a simple and casual writing style that comes from the heart.
This book is useful for every person who wants to market his projects, services, and even his dreams! Each article ends with a set of deep and personal questions to give you room for reflection and development.
Get away from the noise, grab your favorite drink, and enjoy the book.
Issra Ahmed holds a Bachelor of Commerce from Sultan Qaboos University, from which she graduated after majoring in marketing.
She holds an MBA from the University of Bedfordshire in the United Kingdom - through distance learning.
She also has practical experience of 19 years.
She worked in investment institutions and held various positions such as: Marketing Specialist and Director of Marketing and Business Development until she reached the position of General Manager in 2013.
She dedicated her time entirely to freelance work and established two brands in the field of marketing: Mint Marketing, which specializes in providing design services to companies and government institutions, through which it helped establish 85 local and Arab projects. The other brand is under her personal name (Issra Ahmed), through which she provides workshops and marketing consultations for entrepreneurs.