How Effective Writing and Strategy Yield A Good Book?

Writing a book that will keep its readers hooked is not a piece of cake but an art that you can learn over time. But it doesn’t mean that you should sit back and wait for the time when you will be skilful enough to write a good book. Of course, it will take some time, but meanwhile, you can learn those skills that will enable you to write a good book. Writing a good book is just one part of the process. Once you are done writing your book, there comes the most important stages; publishing and marketing. Now, you need to plan which publisher you are going to choose and how well your book marketing strategy will be. Knowing what makes a book worth reading is not just enough. On the flip side, identifying what can turn your book into a disaster is also important. We will tell you all the dos and don’ts of writing a good book that will not only make it to the bestsellers but will also be remembered for decades.


How to Define A Good Book?

Before answering this, let’s ask a few questions! Does a good book only mean the best seller? Do we love all the best-seller books? How many books that you read were not bestsellers but touched your heart? A good book is not only a best seller but also one that captivates the hearts of its readers in a way that makes them fall in love with the characters and theme of the book. On the contrary, some books might make it to the best sellers through good marketing and distribution, but you regret reading them. A good book will always be worth spending money on because reading is an investment, right?


How to Write A Good Book?

Now that we have established what a good book is, let us explore the elements of writing a good book. We have picked the three most important elements that you should always focus on while writing your book. These are:

  1. Plot
  2. Characters
  3. Pacing



The theme you are going to write about, or the plot of your book is the most important element of the book that you can’t afford to neglect. A poorly designed plot will lead to a number of loopholes in the story. Writing a good plot requires a critically appraised outline that connects the dots of the story in an engaging yet smooth way. Always take plenty of your time to brainstorm a plot. This way, you’ll write a great book.


We all remember characters from our favourite books, don’t we? What makes characters worth remembering and inspiring? It is their personality that a writer builds in a way that mesmerizes us? Be it is a hero or a villain, the appropriate personality build-up while writing a great book makes its readers fall in love with them.

Always build the personality of the characters as per the requirements of the character. One bonus tip, do not introduce unnecessary characters into your book as it will only confuse your readers.



You often pick a book, read a few pages and then put it aside and say, “Ah! It’s so slow, can’t read it.” We all have been there and simply can’t read a slow-paced boring book that is leading nowhere. We want a book to be interesting and well-paced.

Writing a book is not a child’s play, but we should not write a book merely for the sake of writing but making it engaging and worth reading is the real job. Set the pace of the story with twists and turns that eventually build up curiosity and excitement in readers and keep them hooked to the story.


How to Adopt a Good Publishing and Marketing Strategy?

A book without having a post manuscript writing plan is like you make a really good movie, but nobody knows about it, ultimately wasting all of your hard work. Writing a good book is not enough. You have to choose the right publishing services and do well-executed book marketing.  We are aware of the fact that a writer cannot do all of the work all alone. There come good publishing companies and book marketing experts that will do the rest of your work. Always go for those publishing companies that will give you maximum freedom and royalties.

Book marketing is the backbone of your book’s success. The right genre for the right readers is a must to consider before marketing your book – market wisely. Besides, online marketing, collaborations and book reading events are other ways that you can incorporate in your book marketing strategy.


We hope that following these will help you write a good book. After all, your book should reach its readers. Austin Macauley is a leading book publishing company headquartered in the UK, US and UAE. We are currently accepting manuscripts, and you can submit your manuscript to us for review.  For online submission of the manuscript, click the online submission form.


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Set New Year Goals for Your Writing

Writing Goals for 2021

New year resolutions are often inspired by our bigger ambitions. Just as we divide a day into smaller tasks, we count on yearly progress when it comes to our bigger aims in life. If someone wants to become a neurosurgeon, he/she will move through years of medical studies and specialized surgery training to reach that goal. If you aspire to be a famous, recognized writer whose reputation reaches millions across the globe, you will have to dedicate years altogether. What time is better than the start of the year to remind yourself of your passion!

Setting new year goals is the best way to start a year. It sets the tone of the coming year with optimism and hope. If you are a writer or you want to be one, use the dawn of 2021 to set goals in writing. Writing is a time-consuming task, and there many are stages of refinement. Nevertheless, the reward is too big to miss out on. Even if you are feeling stuck, start afresh. At a later time during the year, you will be able to combine the new and old manuscripts and bring the best out of them.

Working with a team of reputed editors and authors, we list down here some suggestions on new year’s resolutions for writers. Utilize them and incorporate them into your own style and we hope this year will turn out to be very productive in your writing voyage.

Read, Read!

All writers are keen readers as well. The writing journey for  most writers begins with inspiring reads; that push them to create equally worth reading content. While working on your own book, make sure to take time out for reading as well. At the start of the year 2021, you can set yourself a goal for the number of books you will read each month. Reading will give you new ideas and inspirations on form, structure and plot. With regular reading, you will learn how to write your book. You can always make comparisons between what you are reading and what you are writing.

Join Other Authors!

Being connected to other writers comes with its own perks. You get a space where you can discuss your ideas. Having like-minded people around will boost your tendencies, and you will feel more welcomed and accepted. If you already have writer friends, discuss your goals with them and help each other to achieve them. In this way, you can keep a check on them, and they can do the same for you. If not, make a resolve to build a strong network this year. You can do that online as well; by utilizing social media platforms.

Associate Yourself with Your Story!

You must keep yourself engaged with your target audience of your book. If you are putting together a children’s book, interacting with children will help you get a good understanding of their minds, what they like and engage well with. This will allow you to write a story which will be tailored towards your target audience and create a book they will truly enjoy.

Connect with Editors and Publishers!

Introducing your manuscript into editing stages is very important. You will never be fully ready for this phase. Anticipations of rejection will haunt you all the time. But we will advise you to do this as early as possible. We, at Austin Macauley, are also offering editing and publishing services and we are open to submissions. You can read more about us here. We edit your manuscripts with care and keep you involved at all stages.

With these ideas surrounding new year goals for the writing community, we wish you a very happy and productive year!

Happy Writing!

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