Austin Macauley’s Indelible Impression in 2019


Austin Macauley Publishers wish everyone a Happy New Year and Happy Holidays.

We are about to sign off a memorable decade of our lives. This year, we participated in a variety of literary events that took place around the world, published books of highly skilled authors from different parts of the gulf region. Austin Macauley Publishers, as always, remained an active participant of all the major book fairs, festivals and seminars.

Austin Macauley are proud to have been successful in bringing the exposure for its exceptional authors through many of these events. Many of our authors went on to win prestigious literary awards and nominations this year.

All the talented and hardworking authors are always encouraged by Austin Macauley to make a mark and become an accomplished author by publishing their books through our platform.

Austin Macauley’s Major Events 2019

Published a Range of Unique Books:

Austin Macauley published a fair number of books this year. These include books from multiple genres ranging from crime, romance, thrillers to autobiographies and poetry. We have dedicated sections for fiction and non-fiction books respectively, which can be found on our website.

Jade Robertson Listed Among the 30 Most Influential Women in the Arab world:

Austin Macauley’s international publishing director, Jade Robertson, was listed among the “30 most influential women in the Arab World” by an internationally acclaimed weekly magazine, the Arabian Business.

Jade has been an invaluable asset to our organization and has played a vital role in our success internationally through her outstanding entrepreneurial skill set. Austin Macauley congratulate her on this achievement and wish her all the best.

11th Dubai Literature Fest

Austin Macauley attended the 11th Dubai Literature Festival, a one of its kind festival that is hosted by the Emirates Airline. The Emirates Airline Festival of Literature is an international festival held annually in the UAE. It is held under the patronage of the ruler of Dubai, the honourable Sheikh Mohammed bin Rashid Al Maktoum. The honourable Sheikh also attended the event and graced us by visiting our booth as well.

Sharjah Children’s Reading Festival

The Sharjah Children’s Reading Festival is an exciting event that takes place every year in Sharjah. This year, the festival commenced from 17th to 27th April and was met with a large number of attendees.

Austin Macauley Publishers exhibited fascinating books at the event and our stand was overwhelmed by the response from the attendees, with a majority of children taking interest in our author’s books for children. Many of our authors were also present for a meet and greet and book signing events.

Our in-house team also organized various creative activities for children such as word-play, puzzles, quizzes, spelling-bee contests and colouring competitions. The winning participants won free books from our wonderful collection. It was a fun event for children and their families. We are looking forward to attending it next year with a greater number of books and exciting activities.

Abu Dhabi International Book Fair

Right after the Sharjah Children’s Reading Festival, Austin Macauley also participated in the Abu Dhabi International Book Fair 2019 which took place from 24th to 30th April. The event was attended by thousands of bibliophiles from around the world and literary enthusiasts pouring in from the neighbouring countries.

We were honoured to meet Shika Butol Al Qasimi from the Royal family and an acclaimed international chef, Bobby Chinn.

Austin Macauley had a great time meeting new and established authors, whilst catching up with some of our current authors who also took the time out to sign the copies of their books for interested attendees.

Frankfurt Book Fair 2019

The Frankfurter Buchmesse is the world’s largest trade fair for books based on the number of visitors as well as participating in publishing companies and exhibitors. As it is considered to be the most important book fair in the world for international trading deals, Austin Macauley Publishers naturally participated in the event.

The event saw more than 300,000 visitors in terms of numbers with more than 7000 exhibitors from 104 countries around the world. Many of Austin Macauley’s authors were also present for public appearance and book signing ceremonies. We plan to participate in the upcoming year as well with a greater number of attendees hopefully.

Sharjah International Book Fair 

The Sharjah International Book Fair is a ten-day event, which started in 1982 under the patronage of His Highness Dr Sheikh Sultan Bin Muhammad Al-Qasimi. This festival is considered to be an important highlight in the Arab World and more so in the UAE due to the inherent interest of book reading in the general public.

The SIBF is among the 4th largest book fairs in the world and saw an influx of 2.4 million attendees in 2018. It was held from 30th October to 9th November 2019.

Seeing the obvious appeal, Austin Macauley Publishers decided to participate in the event and successfully exhibited our new releases to the public. Many of our authors also graced their fans with their presence in the fair.

Our Very Own Bookstore Opened in The Global Village, Dubai

Austin Macauley are proud to have been a part of the 24th season of the Global Village to inspire the passion of book reading in the younger generation. We recently opened our first bookstore in the recent edition of Global Village which started on 29th of October 2019.

If you are in Dubai and looking for some quality time, then do pay a visit to our Austin Macauley Bookstore – Shop 10 in the American Pavilion Global Village to get an amazing collection of books in numerous genres.

Jade Robertson attended “PublisHer” Summit

Our International Publishing Director, Jade Robertson, attended the “PublisHer” Summit held this year back in March. If you are an author, interested in joining a community that empowers women in publishing, we strongly recommend you to get in touch with them by clicking here. You can also become a part of them by attending the next summit in 2020. To sign up, click here.

Published The Arabic Version of “The Bilingual Revolution” 

Fabrice Jaumont known as the Godfather of language immersion programs published the Arabic version of “The Bilingual Revolution” via Austin Macauley UAE office. After receiving numerous medals and awards from the French government, the language veteran goes out to explain the significance of bilingual education. The masterpiece is now available on Austin Macauley’s official website. Get your copy today by clicking here.

Jade Robertson Participated in the Publishers Conference Organized by Sharjah Book Authority

Austin Macauley’s direction in action again! Jade Robertson participated in the Publishers Conference which was organized by the Sharjah Book Authority (SBA). She shared her views on the importance of digital marketing tools in the industry and also enlightened the audience with her unique ideas regarding book publishing. To read more about her talk, click here.

More to Come in 2020

We have many new and interesting upcoming books for all our readers and book lovers out there. Many of our projects are in the pipeline and we are excited to welcome the new year with all the new challenges ahead. Keep visiting Austin Macauley Publishers’ website to stay updated about all our new and upcoming releases.

Some of our upcoming events are:

  • Sharjah Children’s Reading Fest (SCRF) 2020
  • Abu Dhabi International Book Fair 2020
  • Setting up our bookstore in Global Village 2020
  • Frankfurt International Book Fair 2020
  • Sharjah International Book Fair 2020

If you are new to our website, you can find a vast variety of books across a multitude of genres here. You can also visit our social media profiles on FacebookTwitter and Instagram for new and inspiring reads this holiday season.


Steps To Become An Author in the UAE


Writing a well-scripted manuscript is one thing, but getting your completed book out in the market is a complex, yet systemized procedure that can be broken down into a number of different steps. Once you have finalized the genre that suits your style best, it is time to pen down the writing. The process of becoming an author initiates with scribbling off your story on the paper as an initial draft.

To get your book published, there are a handful of ways to execute and satisfy your publishing conduct. If you are uncertain about the right mode for your meticulous title, then this process can become more and more complicated. Austin Macauley Publishers help you choose the most clear-cut path for the purpose of publishing your book, to assist you in the process.

Among all the countless ways to get your manuscript book bound, the central routes Austin Macauley offers fit into one of the following classifications:

  • Traditional Publishing

  • Hybrid Publishing

Traditional publishing was the only method writers were familiar with, before the emergence of hybrid publishing, which occupies a common ground between traditional and self-publishing methods. The ancient traditional publishing model requires you to commission an agent to pitch your book to the publishers, without the guarantee that it will be heard any time soon, which happens quite often. Whereas hybrid publishing is a catch-all umbrella term used to refer to the middle ground of the publishing world, often described by terms such as author-assisted publishing, independent publishing, partnership publishing, co-publishing, and entrepreneurial publishing.

Hybrid publishers offer value to the writers about something that they might not have at the time, desire, or expertise to perform themselves. They are, however, discerning and own editorial standards about what to publish.

So with that perfect book in mind, we’ve culled a list of tips to help ensure that your next book reaches more than the members of your creative writing group. Follow these steps, and you could be among the next hit titles!

Become a Better Reader

It has been a universal rule of becoming an author; all the praised authors are undoubtedly voracious readers. In order to expose your mind to high-quality writing, you need to read and read a lot more. You will develop the fine elements of the context in your work without realizing it and your writing will improve in no time. So to begin the journey of your book, read more and write more; every day.

Spot Your Genre

The agents, bookshops, and the publishers are keen and particular about the genre of your book. Your book may fall into a single dominant or a combination of varied genres. In order to attract the right audience for your book, you need to classify your book with caution as it serves as an extremely helpful sales tool.

You can aid yourself in pitching your book by comparing your book to a similar one already breathing in the market. This works alike in choosing the right hook to hang your book on. Your book will be relatable and be classified in a better way. The readers who have enjoyed the similar previous read will definitely pursue your book. Being a writer you will have your own ‘authorial voice’ but this practice helps to classify your book better.

Showcase Your Writing

A good practice is to first publish you, before publishing the book. Building and developing your social and online platform is an extremely important step. Whether you have penned down your manuscript or have just begun scribbling, start building your platform now. This will help you in receiving the feedback early and give ample chance to improve where your story lacks.

You can choose the following ways to raise your public presence:

  • Start A Blog
  • Write On Online Platforms
  • Write Online Short Stories

Find a literary agent/ publisher

The traditional publishing method demands literary agents to process the underlying manuscripts. Contrary to that, hybrid publishing can work just as well, without the need for an agent. Agents usually submit and process your work on your behalf to different publishers. Hiring an agent comes with its own benefits, but why amplify the already long process when you have the option to process your manuscript directly at Austin Macauley through hybrid publishing.

Prepare your materials

You need to prepare your supporting materials beforehand at the beginning of the process. This will include the sample chapters of your book, and the synopsis. This can collectively be named as your book proposal. To get published, they can become essential pieces of documentation.

Austin Macauley offers an exceptionally convenient method to allow you to submit your manuscripts. To let your potential demonstrate by your writing, Austin Macauley Publishers will seek the following requirements to initiate the process of your book publishing.

The required materials include:

  • Synopsis
  • Cover Letter
  • Manuscript

Submit to Austin Macauley

Austin Macauley is successfully winning hearts and giving a voice to new authors throughout the world. If you are dreaming to become an author in the UAE, then reach out to us today!

You can choose to submit your work to us through email, post or through our website. Begin with filling out the online form on the page, your work will then be transferred to our editorial department for further processing. If your work is approved by us, you will officially be on board to embark your journey as a soon-to-be-successful author in the literary world.

Final Words

The journey to becoming an author is indeed a long process and requires a lot of patience. With the growing sway of becoming an author in UAE, Austin Macauley has proven to pay its part in extending measures to facilitate every new emerging writer.

Coming with all its hardships and rejections, becoming an author is an exciting journey in itself. Similar to many other industries in UAE, this industry is evolving with time and has embraced new and emerging publishing methods as well, including the ever-growing hybrid method with the help of publishing houses like us.

As a writer, you need to arm yourself with exposure and knowledge by reading a lot, you may find attending extensive courses and events can help! Get social and enjoy interactions with authors, agents, and publishers.

All the hard work eventually pays off and when it does, you will certainly enjoy the moment when you hold your first ever book in your hands. After that, the pressure gets shifted to the publisher for marketing, which we abide whole-heartedly!

If you have an amazingly written manuscript waiting to be heard, then connect with Austin Macauley to their vast milieu of fiction and non-fiction books. Authors who are willing may drop their manuscripts with us, as we are accepting them worldwide.