Non-Fiction Books and Memoirs

A Day I Will Never Forget

Life’s days are different stations, changing without warning or preamble.

In everyone’s life, there’s a particular day they can’t forget. It might hold a painful memory, or it might be a joyous one that revives the heart. In either case, it contains a special event that can never be forgotten.

Accumulations upon accumulations. Your actions stir up sorrow and ignite emotions, and what makes matters worse is that you consider yourself innocent and oblivious to the foolishness of your actions.

Sometimes I suppress my feelings, sometimes I erupt in anger, and you remain unchanged, indifferent to my emotions, engaging in the same absurdities. You say you love me, but love has no connection to you except in words.

45.00

Dissecting The Devil

This book is a serious attempt to understand the human condition. Why does humanity relentlessly stray down the “path of error and sin?” Is sin inevitable for humankind? Is humanity a victim of Satan, or is humanity responsible for its own sins? Is it possible for humanity to become like Satan? This deconstructive study of human behavior is, we claim, a scientific and psychological attempt to understand sin and its various forms, without judgment, favoritism, or bias. There is no humanity without sin! Why?

The book attempts to utilize contemporary and experimental psychological studies to understand and explain error, sin, and their relationship to psychological disorders, albeit in an accessible and simplified manner for non-specialists. Furthermore, the book’s chapters compare and draw upon the Quranic text in a way we believe to be novel. The book attempts to combine two methodologies (a hybrid approach) to offer a new understanding, perhaps, of sin, its types, and its psychological causes.

The book is a journey we need for reflection and for understanding human behavior with serious scientific and methodological tools (compared only to the holy text), but we hope that it is easy to understand and receive for everyone.

60.00

The Emotional Portfolio

Projects are not just plans—they are emotional landscapes.

The Emotional Portfolio invites you into the unseen side of project leadership, where feelings drive friction, and fulfillment becomes the true metric of success.

Dr. Ahmet Rumiye blends strategic insight with emotional intelligence to deliver a groundbreaking framework for navigating complexity, building trust, and leading with humanity. With original tools like the Friction Equation™ and Worth Canvas™, this book empowers leaders to decode emotional signals, reduce team tension, and inspire lasting impact.

Whether you lead from the boardroom or the front lines, this is more than a guide—it’s a mindset shift.

Read it not just to manage projects—read it to transform them.

60.00

Echoes Of A Moment

Echoes of a Moment by Dr. Tamer Elewa is a profound exploration of resilience, transformation, and the human spirit’s capacity to thrive amidst adversity. Drawing from decades of experience in strategy, change management, and behavioral science, Dr. Elewa weaves together powerful narratives and practical insights to guide readers through life’s unpredictable twists. This book delves into the anatomy of life twists, the transformative power of adversity, and the wisdom that emerges from hardship. With a blend of personal stories, historical examples, and actionable strategies, “Echoes of a Moment” offers a roadmap for embracing vulnerability, cultivating mental readiness, and finding strength in the face of life’s challenges. Whether you’re navigating personal crises or seeking to understand the deeper forces that shape our lives, this book is an essential companion on the journey to empowerment and growth.

40.00

The Hidden Code For Business Success

The “hidden code” of the title refers to Sagar’s firm belief that creating successful new ventures is as much a science as an art: that every great business begins with a dream and a vision, but that establishing a successful business is based on a set of “do’s and don’ts” that can be learned by anyone with the motivation.Sagar acquired this vital know-how the hard way: gaining experience as an employee and a manager and later managing the launch of the first free zone in the UAE based on a public-private partnership.Sagar has now launched over 31 ventures with a combined valuation of over $350 million, employing more than 3,000 people worldwide. He is a key architect of the UAE’s rapidly evolving digital ecosystem.

50.00

Are You The One?

In her coaching journey, Sajna Samad has earned three prestigious certifications in leadership coaching, life coaching, and emotional intelligence coaching. She holds credentials from renowned figures in the field, including Jay Shetty, prominent influencer and leadership expert John Maxwell, and Roche Martin, among others. She previously led the Oracle Women’s Leadership (OWL) community in the UAE, spearheading initiatives such as sAIdaty and She Leads Tech. She specializes in developing leaders and inspiring women to step into leadership.

Sajna brings over 20 years of corporate experience from FORTUNE 100 companies, including Cisco, Oracle, and Infosys. Beyond her corporate work, she sits on the advisory board of Amity University and conducts master classes at universities across India and the UAE. A mother of twin boys, she believes in leading by example and empowering women to decode their own path to success.

60.00

A Strip Of Blue

A Strip of Blue celebrates the beauty found in the unscripted, opening up to the spontaneity of life’s

fleeting instants. It is an invitation to pause, reflect, and immerse oneself in the profound connection between words and images.

Embracing the essence of unplanned beauty, the author’s photographs capture the world in its most candid form.

Each frame is a hidden story, a whispered tale waiting to be told.

40.00

Writing Project Proposals

This book is a practical guide needed by all those working in development and relief civil society organizations.

It covers all aspects of writing development and relief project proposals.

The book presents a logical sequence for each part of the proposal, starting with the cover page and project name, then the executive summary, context analysis, and problem analysis using a problem tree and relevant examples.

It also covers drafting the needs assessment and project rationale section.

The book includes examples of formulating project objectives, the theory of change, how to develop a logical framework with defined indicators, and risk analysis.

In addition, the book covers work plans, monitoring and evaluation, and provides a master and detailed project budget for activities.

70.00

Permanent And Temporary Events Industry

The book "The Permanent and Temporary Events Industry" is a specialized educational reference that sheds light on the evolution of events from their earliest origins throughout history to their modern form as a comprehensive industry with economic, political, and strategic dimensions.

The book explores the role of events in ancient and modern civilizations, and how they have transformed from social and cultural practices into influential tools for shaping national image, achieving national goals, and enhancing soft power. It also provides a professional explanation of the components of the events industry, planning and implementation mechanisms, operating models, and their impact on economic development, investment, and tourism.

The author focuses on modern transformations in event management, particularly models of government withdrawal from direct operation and empowering the private sector to be the primary driver of the industry, while governments maintain a regulatory and supervisory role. This is considered a global trend that promotes sustainability and increases efficiency.

The book is authored by Hamoud Al-Dajani, and it combines historical grounding, strategic analysis, and practical application, to serve as a knowledge guide for those interested and decision-makers in the events industry.

50.00

Endless Line Of Losers

Life is full of struggles, both big and small, that often leave us questioning our worth and purpose. In Endless Line of Losers, Abdulrahman Al-Ahmadi takes readers on a compelling journey through the complexities of impostor syndrome, self-doubt, and the silent battles we face every day.

Blending relatable storytelling with profound insights, this book explores the unspoken fears that hold us back and highlights the resilience needed to overcome them. Through captivating narratives and lessons born from experience, it encourages readers to redefine success on their own terms and discover strength in vulnerability.

Whether you are seeking motivation, solace, or a deeper understanding of the human condition, Endless Line of Losers is an inspiring guide for anyone determined to rise above life’s challenges and embrace their true potential.

Discover the inner strength to transform setbacks into stepping stones.

50.00

Connecting The Many Dots

Connecting the Many Dots is a profound and poignant exploration of life’s intricate tapestry. This poetry collection delves into the depths of human emotion, traversing themes of love, loss, depression, transformation, and personal resilience. Each poem serves as a dot connected in the larger picture of existential contemplation, presenting readers with a mirror to their own souls.

Sunna’s lyrical prose and evocative imagery invite you to pause, reflect, and find meaning in the myriad dots of your own life.

50.00

Free Fall

This book offers a true account of a young man's life in the private sector, navigating its daily challenges through a series of turbulent days, from bright days to pitch-black nights.

It tells the story of a young Saudi man's experiences in the private sector, specifically in one of the most demanding industries: retail sales. He explores the balancing act between work, studies, and ambitions, the struggles of success and failure, and the battles against bureaucracy and centralized management that readily crush any employee who dares to voice their dissatisfaction.

45.00