The Conscious Ego

People lead busy lives with emotional strains that are not only guilt-ridden but have underlying issues, making them too scared to lead better lives. The novel takes a turn from the mindless routine to one of the most significant unresolved problems at the subconscious level and merges the two to put forth a unique picture of the human consciousness as well as individual emotions that haunt people in their daily lives. Sorting through the unusual riddles of her subconscious, the protagonist is shocked to discover a distinct world hidden in one’s unresolved emotions that is bound to change the way one perceives life and interacts with others.

The Conscious Ego takes the reader on a journey with traces hidden from the sight yet pleasingly visible to those who dare to feel. You may never agree with one another about your history or whose interpretation of life is correct; however, one thing that everyone can agree on is humanity. Human misery is universal as it calls for a collective and unconditional love to comprehend, feel, understand and eventually heal its wounds. People can acquire immense power to a purposeful life through their love for others and a conscious living. Can you learn to use your consciousness to decipher the emotional codes by avoiding the displeasures that overshadow life’s real purpose?

Wajeeha Bilal takes you on an inspiring tour of the human evolution through love and tries to infuse your everyday activities with meaning and purpose. She is a writer with a passion for life, awareness and books. She writes to inspire and awaken the masses through mindful awareness.

The Dark Side Of The Light

When life gives you lessons, you note them down. Someone sometime could benefit from the lessons you have written. This book has a few lessons – it has some real-life scenes.

There are a few pages where imagination kicked in, where the author imagined and wished these things happened.

Some wishes were written in the form of poems, and they became true.

Some poems are a “thank you” letter. Some of them are appreciations and acknowledgment of blessings. Nevertheless, most of them are unspoken words and unsent letters to people who caused damage to the soul of a writer.

The Essence Of Karak

In this contemporary collection of poems, Priyanka embraces the transformative power of storytelling through multicultural crafted verse to illuminate the threads that connect us all. Through her tapestry of anecdotes and shared lived experiences, she conveys a message of what its takes to be strong or 'karak'. 

The First Barrel Of Fortune

In the span of one generation, the nation witnessed the rapid modernisation, following the discovery of oil, from a scattered tribal land with a primitive economic structure to the regional and global economic powerhouse the UAE became by the late twentieth century. Through interviews from those who steered and experienced the changes, The First Barrel of Fortune explores the development of not only the economy but also the changes on Emirati society’s three pillars – the tribe, Islam and the family.

“He who does not know his past cannot make the best of his present and future, for it is from the past that we learn.”

– Sheikh Zayed bin Sultan Al Nahyan

The Four Levels Of HR Excellence

In this book, Adi Mazen has previewed the HR body of knowledge in a very easy and creative way that will constitute a change in the way how HR professionals should build their contemporary HR departments.

The four levels of HR excellence model that the book was based upon are eye-opening. It will help the reader to conceptualize the HR strategy for the new world. 

This book has many benefits for the HR individuals at their mid-career:

•It will help them formulate robust and aligned HR strategy.

•It will help them visualize many hard-to-understand HR concepts and theories formulated into easy and applicable illustrations.

•Most importantly, it builds a framework to measure the effectiveness of what HR professionals are doing in their careers.

The Handbook Of Business Essentials - Middle East Edition

The demands of today's fast-paced world have made it increasingly challenging for educators in higher education. Conventional teaching materials are continuously proving outdated due to their inflexibility and lack of consideration for diverse classrooms. Educators have struggled to find concise yet thorough, matter-of-fact content for teaching purposes. The solution is usually a scattershot collection of information from various sources—a particular difficulty for students whose English is a second language. Due to language barriers, innuendo, and lingo, these students can struggle with varying methods of information representation, ultimately finding it difficult to adjust to the expected pace of study.

Within this challenge lies an opportunity to consolidate individual research, experience, and efforts to unify course materials better suited to the aforementioned audience. Therefore, The Handbook of Business Essentials - Middle East Edition provides a comprehensive look at the latest management theories and business strategies in a concise yet thorough, easy-to-read context particularly adjusted for non-native English speakers. It also caters to the target student audience by providing real-world examples from the Middle East, which they can better understand and relate to. The book includes a full Arabic translation, as well as a glossary of translated terminology.

The Heavy Feathers

These unspoken words

tore me down part by part

as they poured through me

like plucking feathers

from my heavy heart

in hopes to be light

enough to fly

instead, I’ve learned to walk

and said goodbye

to my past life.

For healing is the art

of reincarnation  

The Lifestyle Diet

How many diets have you followed in your life? Is dieting the path to weight loss? Do diets really work?

Today we have many trendy diets; Keto, Plant-based, Paleo, Detox and Intermittent Fasting, to name a few. These popular diets have some merit, but they do not qualify as lifestyle choices or weight loss solutions. They are unenjoyable, restrictive and unsustainable.

We live in a world of abundance and an information overload, leaving us feeling more confused than ever before regarding how we should eat for weight loss. What’s more? The diet culture and unqualified individuals have begun exploiting social media by offering quick fixes and unscientific advice, further adding to your frustration and confusion.

The truth is, there is no quick fix to this long-term problem. And no matter how much you may exercise, you can’t outrun a bad diet.

The Lifestyle Diet will show you that it is possible to eat everything you enjoy, live your life, and still lose weight. You can do this without suffering the physical, mental, and emotional consequences associated with dieting.

Considering the scientific research on today’s most popular diets, Alshawa will offer evidence-based advice and prove to you why diets do not work for weight loss in a clinically healthy population.

The Lifestyle Diet will put you on the path to effective lifestyle interventions to be healthier and lose weight…without ever having to diet AGAIN!

The Order Of Truth And Love

“This book was born from the heart and the desire of only ONE, to share with others, their realization and the feeling of fullness in the heart.

I recall the words of Jesus Christ:

‘A lighted lamp is not placed under a vessel; on the contrary, it is placed on a stand so that it shines to everyone in the house.’ (The Gospel of Matthew 5:15)”

Mikhail Zheltikov, Russia.

“Reading this book, I can see myself. I can see myself from the inside out. Every sentence, every word. It resonates. It resonates with me now, with me in the past or may be my future self. Thank you. Thank you for supporting me in my journey through meaningful words.”

Stephanie Siahaija, The Netherlands.

“This book is the light when everything around you is dark and as quoted in this book where Rumi says, ‘If everything around seems dark, look again, you may be the light.’ I hope this book reaches you when you need to find that light the most. It's really easy to read, short, crisp and heart touching.”

– Anjali Singh, India.

The Repertoire Of Being

The Repertoire of Being is Maryam A. Wajdi’s debut poetry anthology, depicting her perspective on life and her encounters with others through an everchanging lens from the eyes of a child to a young woman. The poems are divided into sections, Kin and Childhood Memories, Love and Its Many Forms and Stories Stemmed from Other Stories, where themes of love, nostalgia, mysticism and aesthetics are recurrent throughout. Wajdi’s use of colors, imagery, and fictional personas create an imaginary dimension, delivering readers into the depth of her thoughts and darkest emotions. This collection paints visually and auditorily stimulating pieces of Wajdi’s innermost vulnerabilities and experiences with love, life and loss.

The Spider Web

A fertile space for the imagination

Between abortive romances, disappointment vs. hope, and past vs. present, The Spider Web taps on your experiences and inspires you to live your way; either get stuck in the spider web or cut your way through it.

The Thoughts Of A Teenager

Sometimes, the most painful lessons in our lives can be the simple mistakes we encounter each and every day.

Being a teenager can be hard but I frankly believe it is one of the important stages in life. Not only am I changing on the outside, but I’m also changing on the inside as well. I meet new people, I take the good and leave the bad; I meet other people, I take the bad and leave the good. At this point, it’s just how life is. After developing many friendships, the realization hits: you realize that nobody can be trusted, not your best friend, not your classmate, or even your sister. Therefore I learnt the hard way that writing your thoughts and feelings down is a better way of relaxing than trusting someone will ever be.