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Outside Insight
Outside Insight is a new decision Paradigm for mastering a new digital reality, where Porter’s five forces can be tracked in real-time.
Conventional decision-making primarily relies on internal data and largely overlooks the wealth of external data that has become available on the internet. Companies that don’t incorporate external information into their decision-making processes will make less informed decisions and, over time, fall behind competitors that do.
In Outside Insight, entrepreneur and Meltwater CEO Jorn Lyseggen describes the valuable and underutilized insights that can be found in the information that companies and people leave behind on the internet- our ‘digital breadcrumbs”. He shows how these can be used to create powerful intelligence that greatly benefits decision-makers across a company, from marketing and communications to product developers, executives, investors and more.
Using practical examples, from leading brands such as Apple and Facebook, to their quickly-growing competition, the book demonstrates how publicly available data types such as job postings, online news, social media, online ad spend, and patent applications create a treasure trove of rich competitive intelligence.
Outside Insight is a practical guide in how to break out of conventional decision-making and adapt to a new digital reality. It shows how you can harvest external information to create a powerful information advantage.AED 65.00 -
Foreseeing The Future Is The UAE’s Basis For Readiness And Proactivity
The future will not reveal its secrets to you; the future belongs to those who prepare for it, decipher its codes, and analyze its signals in order to reach the key to making events and achieving the desired change.
How do we forecast the future to know where it is leading us? What do we expect? How do we prepare for the risks and opportunities it presents?
This book explains to the reader the concept of forecasting the future, and takes him on an informational journey during which it presents, in scientific ways, future readings, methodologies and mechanisms for foreseeing the future in a sound scientific way, innovation and creativity in light of the fourth industrial revolution, in addition to the initiatives and programs adopted by countries in their approaches towards forecasting the future, and the most prominent experiments, the features of leadership in jobs and management, and the future of vital sectors.
The book also presents the features and components of the UAE's national strategy for shaping the future, its objectives in developing vital economic sectors, and preparing to face future challenges.AED 60.00
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