Business, Finance & Law Books

Marketing From Heart To Heart

Marketing is a subject that has been associated with deception and pestering in the minds of many of us. Marketing was presented to us with ready-made molds that linked marketing to cost, time and place, and did not link it to our personal stories, our passions and our dreams, but I promise you that this book will redefine the concept of marketing through a simple and casual writing style that comes from the heart.

This book is useful for every person who wants to market his projects, services, and even his dreams! Each article ends with a set of deep and personal questions to give you room for reflection and development.

Get away from the noise, grab your favorite drink, and enjoy the book.

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Evaluative Thinking And Decision-Making Among Leaders In Higher Education Institutions

This book presents a modern perspective of the decision-making process of leaders through the use of corrective thinking in an effective manner, which is reflected in the performance of individuals in the organization. This, in turn, brings about developmental shifts that raise the level of this performance in a systematic manner that enhances the capabilities of individuals to achieve the goals of organizations.

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Professionalism In Accounts Auditing

Professionalism in Accounts Auditing’s main idea is a unique and profound insight. Even though some people frequently deal with numbers, even they do not realize that. This is the idea of the creativity that appears through observation.

When the accountant and auditor find an arithmetic difference, and when either tries to discover this arithmetic difference to correct the error, it may take a long time to discover it, and this is a waste of time and effort. The successful auditor has to take the shortest way possible to discover this error, and this can only be achieved through practice.

Hence the role of the auditor and the creative expert with high efficiency and extensive experience in his accounting work, is needed to illuminate the way for the novice accountant and auditor in his long path at work. This is the idea of the book and the methods of discovering accounting errors with ease.

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Inspiring Leadership And Creating Career Excellence

The inspirational leader is “the creative ability that is imbued in the leader’s soul, pushing subordinates towards working at the highest levels of harmony and positivity, motivation for success, and excellence in performance.”

This book sheds light on the roles of government leaders, specifically the category of inspirational leaders, and their impact on creating career excellence and inspiring distinguished people towards achieving the organization’s vision, by stimulating their talents and creative abilities.

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Your Idea, Their Money

The single largest problem that entrepreneurs face is fundraising. Aspiring business owners and grand product ideas are far from lacking, but the sad reality is that most start-ups fail to get off of the ground.

Your Idea, Their Money is aimed at those who struggle to find and close investors for their start-ups. While most entrepreneurs have the drive, few actually possess the skills, terminology, and knowledge required to effectively raise funds. In his book, Saad AlSogair covers not only the basics of entrepreneurship, but provides business owners with a blueprint for impressing investors.

Entrepreneurs who pick up this guide will learn about the investor’s mindset, the different means of investment, how to build executive summaries and business plans, how to put together pitches, and much more. Your Idea, Their Money is indispensable for any entrepreneur or business owner who is unsure of their next steps.

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Spare Part

Just as cars and planes falter and stop due to a lack of spare parts, companies also falter due to a lack of necessary information for the company, but the abundance of information today may cause distractions that lead to the inability to focus; Therefore, managers participate in courses to develop their abilities. But the work is bigger than anyone, as countries are unable to pay their debts, and companies declare bankruptcy. It is work, perhaps there is a shortage of spare parts.

If we feel our weakness and seek the help of our Creator, then we have found the causes and the journey of success has begun, God willing, for He is the one who drives water to the dead country, and facilitates the causes for which we run after every day.

Relying on God is strength, determination, and courage. You are one of the billions of beings who are given sustenance every day. If you are determined to succeed, look for what you lack.

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The Handbook Of Business Essentials - Middle East Edition

The demands of today's fast-paced world have made it increasingly challenging for educators in higher education. Conventional teaching materials are continuously proving outdated due to their inflexibility and lack of consideration for diverse classrooms. Educators have struggled to find concise yet thorough, matter-of-fact content for teaching purposes. The solution is usually a scattershot collection of information from various sources—a particular difficulty for students whose English is a second language. Due to language barriers, innuendo, and lingo, these students can struggle with varying methods of information representation, ultimately finding it difficult to adjust to the expected pace of study.

Within this challenge lies an opportunity to consolidate individual research, experience, and efforts to unify course materials better suited to the aforementioned audience. Therefore, The Handbook of Business Essentials - Middle East Edition provides a comprehensive look at the latest management theories and business strategies in a concise yet thorough, easy-to-read context particularly adjusted for non-native English speakers. It also caters to the target student audience by providing real-world examples from the Middle East, which they can better understand and relate to. The book includes a full Arabic translation, as well as a glossary of translated terminology.

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The Four Levels Of HR Excellence

In this book, Adi Mazen has previewed the HR body of knowledge in a very easy and creative way that will constitute a change in the way how HR professionals should build their contemporary HR departments.

The four levels of HR excellence model that the book was based upon are eye-opening. It will help the reader to conceptualize the HR strategy for the new world. 

This book has many benefits for the HR individuals at their mid-career:

•It will help them formulate robust and aligned HR strategy.

•It will help them visualize many hard-to-understand HR concepts and theories formulated into easy and applicable illustrations.

•Most importantly, it builds a framework to measure the effectiveness of what HR professionals are doing in their careers.

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Salesman By Chance

“Patience is one of the most important virtues in the sales profession.”

This book is an acknowledgement to the countless sales professionals who endure hardships and challenges to emerge victorious. It is a true account of the author who accidentally entered the profession, struggled, endured, and enjoyed the roller coaster ride.

The book is a humble effort to guide all those who aspire to take up the sales profession and those who are already in it, to master the same.

Throughout, one will find numerous incidents, interactions, and takeaways from the author’s 27 long years in a sales career. This book especially highlights the perspectives and nuances of sales as a profession in the Middle East.

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Retail Marketing Management

"Retail Marketing Management” is an invaluable resource for automotive marketers seeking to stay ahead of the curve, offering practical insights, case studies, and actionable strategies to drive success in a rapidly evolving industry. The book also delves deep into digital marketing and its transformative impact on the industry, dissecting the use of social media, online advertising, and data analytics

Whether you're a marketing professional or an automotive enthusiast, this book offers a fresh perspective on marketing in the automotive sector.

In this book you will learn about:

• Product launch planning
• Developing marketing strategies
• Campaign & performance management
• Digital Marketing
• Negotiation tactics
• Customer relationship management

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Cracking The Sales Code

No one should struggle in sales after reading Cracking the Sales Code. This master plan shares a simple, yet powerful formula that will help you reach an elite level of performance. To maximize your sales potential, just get three things right: mindset, skillset, and toolset. Get ready to embark on an exciting journey that will put you on the road to success.

Hassan is an Emirati sales leader, consultant, and Vice President of SMB Sales at Etisalat UAE. With a proven track record of more than twenty-five years in helping to transform sales cultures and contributing greatly to the sales community as a coach, he is dubbed an expert in establishing high-performing teams and is widely known for sales performance turnaround.

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Consultant Strategies For New Professionals In The Field

Did a client recently contact you? Well, that’s a good thing. They likely recognize your skills and expertise and believe your services would be an asset to their growth and development.

Working with a business isn’t easy; it can be pretty challenging, but you can ensure a successful experience with the right strategy.

Hello, I’m Mohamed AlNuaimi, and in this short book I will share with you a fresh perspective on consulting.

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