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A Dorse Named Sid
A Dorse Named Sid is a fanciful story portrayed through short rhyming verses, which are both thought-provoking and will ignite the readers imagination. It is a fun book to read and shares a valuable lesson for children: the age-old moral of not judging a book by its cover.
The characters are a mix of human and mythical to help explain the moral in an easy to understand manner. A Dorse Named Sid will help children challenge stereotypes and generalisations. The book teaches children that they should decide who their friends are based on how they make them feel, and how they treat them, rather than on how they look, or what they have been told to be true (by others) about them.
AED35.00AED 28.00 -
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A Mysterious Marking
Amara is a young girl of fourteen, living in the land of Kumilaka, where she constantly has to deal with being different. Her world is shaken when she finds out that her little brother, Neo, has been touched. The Morbus Touch, a deadly disease, kills the child before they reach their seventh birthday. Amara is determined to save her brother by finding the cure rumored to be in the Mountains of Emberose. But to do so, she must venture outside the little island she calls home. She will soon learn that the journey will not be free of life-threatening obstacles and shocking encounters. In the midst of it all, Amara will find within herself the power she never knew existed. But will she find the answers she is looking for? And will her bravery be enough to help her through the unforgiving dangers she must face to save her brother?
AED45.00AED 36.00 -
A Practice
A Practice tells the stories of twelve school children, each working one-on-one with a tutor to resolve their learning problem.
The 'tutor', a psychologist trained at Bank Street College of Education in The Clinical Teaching Model (by Selma Sapir), describes the trials and triumphs of therapeutic tutoring.
The progression of the tutor over twenty plus years parallels the growing attention to learning disabilities in the 1980s and ’90s. New theories and teaching methods inspired the different approach this tutor took in remedial tutoring.
Eventually she brought her approach to Horace Mann Middle School, where it became the foundation of their program for learning disabled children.
AED45.00AED 36.00 -
A Red Dragon’s Dreams
A Red Dragon’s Dreams is a collection of poems that delve into the heart of the universe and what makes us human. From metaphorical poems and tongue twisters to brain-teasing riddles, the message is one of unity, love, and appreciation for all we see, feel, touch, and hear. The poems unveil the strange mysteries of the universe through simple words, sentences, and sometimes shapes, often exploring existential thoughts, dreamland experiences, and varied perspectives on pain, unfairness, and frustration. Yet, one theme connects these diverse poems: hope.
AED35.00AED 28.00 -
A Young Investor With An Engineering Degree
We live in a world where society agrees that a degree in a certain field and a job with fixed pay is all you need to live a successful, stress-free life. A Young Investor with an Engineering Degree challenges this dogma and explains in simple terms why a degree alone is not sufficient. This book aims to open new doors for other sources of income you thought were closed and explains why people are hesitant to invest in the first place. Most importantly, this book explains the subject of investment in simple terms assuming you know nothing of it, and provides the necessary exposure you need to embark on your investment journey, so don’t worry. You have the choice whether to invest or not, but at the very least understand its minimum. It proves, theoretically and practically, that investment isn’t a difficult subject after all. It emphasizes the importance of keeping things simple, and how investing could aid you on the long-run. This isn’t a book you only want, it’s a book you both want and need.
AED30.00AED 24.00 -
Abuk
An insight fictional story which introduces you to the Mujhang tribe of Southern Sudan through the daily life of Abuk the protagonist and her struggle to fulfill the dream of her late husband.
AED45.00AED 36.00 -
ACE Year One
ACE Year One is a book containing three fine selections of fictional stories, all written by one author: Hassan Husam Al Khafaji. With three separate journeys, containing an excellent cast of characters, it leaves you wondering about what’s coming next. It allows your mind to create its own imaginary world, embracing the art of fiction as we know it. All characters in these stories face different and unexpected conflicts, and must learn how to persevere through all odds, and to adapt to the circumstances they’ve been put under. However, this will not be the end to all these characters’ journeys, there’s more to happen, and more stories to be told.
The beauty of fiction is that it’s unlimited, you can create whatever you desire, and craft your OWN perfect story, and that’s exactly what the author was able to achieve here. All stories are different in their own ways, and may appeal to different audiences, you will never not find at least one work of fiction in this that you enjoy. As you’re reading though this, you’re able to let your mind wander, and imagine your own story that YOU’LL love. Have fun reading this, take your time to appreciate it, and enjoy!
AED25.00AED 20.00 -
Adam Has A New Neighbour
Adam has a new neighbour named Aziza who is excellent at football. But when Adam goes to see her playing in a match, he realises there is more to her story than this. Read the story to find out how Aziza is truly exceptional and unique.
AED35.00AED 28.00 -
Adam's First Day At School
Follow Adam in this tale as he looks forward to his first day at school. He is keen to meet his teacher and make dozens of friends. What will he learn in his first lesson?
A short yet compelling story with rhymes that will captivate the children reading it.AED35.00AED 28.00 -
Adman Vs. Chomsky
“It is certainly interesting to draw up recommendations as to how the advertising industry should abandon its current role in favor of a socially useful one.”
Dr. Noam Chomsky
“A thoroughly captivating look into marketing, the history, the tools, strategic frameworks and the changes that are happening to the industry, along with insightful recommendations on how to move forward. Peppered with delightful anecdotes, psychological insight and case studies, this is a MUST-READ book to anyone interested in Marketing. It is the art of how 60 seconds can still transform a business and society.”
Muna AbuSulayman, International development expert and a prominent media personality
“We are in an industry that lost its way. An industry that is exchanging the power of affecting culture, for short-term profits. Ahmad, in his book, reminds us of the intellectual prowess the ad industry once enjoyed. In the process, he’s debating the most intellectual human alive!”
George Maktabi, Group CEO, Webedia Arabia
“At a time when the advertising industry is questioning its own meaning, role, and purpose, “Adman” calls for authentic, constructive self-reflection instead of fruitless navel-gazing. In simple, personal yet powerful terms, Ahmad Abu Zannad takes a stand, deconstructing clichés and confronting harsh truths to proudly reclaim advertising’s unique place in the world.”
Nathalie Bontems, Former GM and head of editorial publishing, MediaQuest
“Yes, the average person is being exposed to 6,000–10,000 ads per day… Now, imagine living in world full of ads made by individuals with less talent and less integrity, well, this is where the industry is heading, unless the advice in this book is pursued … What an insightful read and what an inspiring effort!”
Samer Shoueiry, Chief digital officer, Publicis CommunicationsAED50.00AED 40.00 -
Adventures Of Layla – Layla And The Beach
Little Layla is thrilled about her first beach trip and carefully packs her cherished silver backpack. With pockets galore – including a secret one – she meticulously decides what to take, getting ideas from her big sisters.
Layla knows the pre-trip routine: Daddy straps her in, tickles her toes, travel dua! At the beach, she has a special parking spot for easier access. Though Daddy carries her, she’s eager to explore.
Layla joins her sister Rana, splashing in the inviting water, feeling the soft sand between her toes. But suddenly, worry strikes. The parking attendant is inspecting their car, and Daddy can’t find Layla’s special parking permit. He searches frantically – under the seats, in the trunk – but can't find it anywhere. Their perfect beach day could be ruined over a tiny lost card! Where could it possibly be?
AED30.00AED 24.00
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