Nation Brand: Soft Power And The Case Of The United Arab Emirates

For years, countries have been leveraging so-called ‘soft power’ to preserve their interests and ensure their significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected position in the international arena.

The establishment of alliances at state level and the expansion of soft power is now a fundamental tool for many nations to increase their influence and significant presence on the international stage, while enabling them to spread and secure their foreign policy and pave the way to attracting more allies.

Today then, soft power has become an essential method of influencing minds, winning emotions and getting to grips with peoples’ behaviour, social trends, and emotional tendencies.

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Never Been

Never Been is the story of a mother’s journey to rediscover her daughter. Zoe Baldwin disappears, leaving behind 72 books, three journals, a laptop, and a shopping trolley.

As Patricia sets off to find her daughter, she uncovers adversity and heartache. And feelings reach their peek when she decides to read Zoe’s dairies, depicting the year she lived in New York.

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Night Catchers

When Aya moves away from the city to the remote English countryside, she and her step brother, Joe, discover a mysterious world where dark forces exist. What begins as a dream becomes an astonishing adventure where myths and legends come alive. The Night Catchers must not only navigate an ancient and mysterious world, but one in which the levels of a computer game force them through dangerous landscapes. Challenged by evil deities, giants, unicorns and warriors, the fight between good and evil threatens the very fabric of nature bringing it to the brink of environmental disaster. Only Aya can read the signs that awaken the spirits of the underworld and save both worlds. But will she succeed before it is too late?!

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Noosa's Dinosaurs

Noosa is a little girl who enjoyed collecting dinosaur toys. One day she decided to take her dinosaur toys to school to show them to her friends. Little did she know what was going to happen in this fun-filled adventure!

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Nothing And Everything All At Once

After experiencing the horrific events of a sexual assault, the speaker of this book embarks on the journey of recovery. The story on these pages is a reflection of what she went through and the choices she made in order to help her move on. Told with the perspective of a racing mind, the story is told in the present, with flashbacks to the recent past. Take this journey with her and get an inside look at the speaker’s story, opening the mind to the hidden and secretive world of these nightmarish events.

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Nubepollis

Nubepollis is a land unheard, unseen, and unnoticed by many. What secrets does this great city have? Have you ever wondered how we get dreams when we sleep? This city wields magic which its inhabitants have mastered. The city above clouds waits for its story to be told. Perhaps, you may learn that clouds have a reason for resembling your pets or other familiar things.

Follow Josh, who loves to dream and is a big fan of the starry sky. With him let century old secrets be unveiled. You are in for an adventure that is too surreal to be forgotten.

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Of Butterflies And Cocoons

The author suffers from social anxiety disorder. Problem is, no one seems to quite understand what that is. What does social anxiety look like on the ground? In therapy? In day-to-day living? How can a therapist or a family member understand how our minds work? What can we do to fight this debilitating disorder? And what is it with scientists and speeches anyway?

In a hilariously macabre journey of rainbows, unicorns and self-analysis, Hafsa shares her insight into what makes social anxiety tick, and what simple steps we can take to overcome it.

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On Justice

The book is a study in the philosophy of law, in which the author talks about justice as an absolute value and as a supreme human value. Through his research, he differentiates between justice in the upper world or a metaphysical world, and justice in the human being’s world or the ground world.

The writer discusses the impossibility of absolute justice in the ground world, and that the eternal laws that govern the movement of human life on the ground impose a justice that is human in its nature and relative in its value.

This book argues that the law and the judiciary are the two pillars on which justice is based in human societies. It also explains that achieving justice as a supreme human value develops through the performance of these pillars by focusing on administrative law and consensual judiciary.

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On Loss

To have life is to know death,

To have love is to know grief,

To have time is to know it is brief.

–Razan H. Abdul Majeed

This beautiful collection of poetry expresses raw sentiments that speak to our deepest part. Written in an authentic voice, On Loss: A Daughter’s Journey Through Grief is a tribute of hope to anyone who has loved deeply, lost greatly and is struggling to make sense of it all.

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On Par With Emotions

A few verses written to relieve personal struggle and stress, an expression of emotions that forces connection. One verse is brutal, the other tender. Has poetic mood swings, poetic madness, poetic blasphemy, poetic godly mysticism. These are the words of the poet about an epic journey with pen as his sword and paper as his shield. A few painful expressions of poetry that will bring joy and release stress, an honest form of expression.

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Once Upon A Dream

When a dream touches reality, it becomes possible to happen. No matter what I lost in my life, I always looked at the bright side. I always suppressed my pain to be able to move on.
I believe that if your new year is just like the year before then you need to get yourself a job.
When I was fed up waiting for a job to save my life, I worked on my dream. Sometimes losing important things give us the chance for better things. Only when we are positive enough can we see the light under the sea and an ending to the ocean.
Wake up today to make your dreams true. Work on them because the story of 11:11 wish and the falling star wish are unfortunately not real!

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Oral Preparation Watch Keeper Deck Mates

Are you concerned about passing the Maritime oral exam? Do you feel overburdened by the amount of knowledge you need to acquire?

Stop fretting! Oral Preparation Watchkeeper Deck Mates Question and Answer Guidelines is the book for you and the solution to your worries. Becoming a Watchkeeper Deck Mate has never been easier. Developed and written by a Senior Internal Auditor, this comprehensive guide is designed to get students studying for their 2nd Mate Deck Watch Oral Exam to reinforce their existing skills and knowledge.

The simple-to-read and understand question-and-answer format contains over 30 chapters and provides students with every testing scenario, including an AMSA Oral Examination checklist, guidelines, and an additional reading list. Get your copy and sail towards success on your Deck Watchkeeper Oral Exam with confidence.

Omar Ali Al Ahmadi was born and raised in Abu Dhabi, United Arab Emirates. Raised in a distinguished household where he learned the value of hard work, generosity, and the significance of dedication, discipline, and tenacity for personal growth. Omar graduated from the University of Tasmania with an advanced degree in Nautical Science. His goal is to increase the value of practical knowledge in an institutional setting and advance the quality of those in his industry.

All benefits derived from the book will be fully transferred to cancer patients.

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