This book aims to highlight the importance of strategic planning and how to implement it effectively, presenting the key concepts and tools that contribute to the success of strategic planning processes. It also provides practical guidance and real-life examples to help achieve the objectives and successfully implement strategic planning. The explanations in this book focus on practical steps following a brief overview of the scientific concepts of strategic planning, as this book is a practical guide on the journey of strategic planning, it provides you with the knowledge and tools necessary to move forward in the business world with confidence and success. It highlights the importance of preparing and implementing an effective action plan to achieve defined objectives, and we review how to continuously monitor and evaluate performance to ensure progress and success. It is worth noting that the guidelines in this book can be applied to companies, institutions, or organisations—both for-profit and non-profit—and even at an individual level.
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