Her Royal Highness Princess Noor Bint Asem of Jordan is an author and passionate advocate for positive change in families, schools, and individual lives. A devoted mother of three and a graduate in Positive Leadership from IE Business School, she blends lived experience with academic insight to inspire a more conscious approach to early childhood—and to life itself.

She is the founder of Moments, a platform dedicated to conscious education and reimagining the early years with intention, connection, and well-being at its core. Her vision is rooted in the belief that life is made of moments—and that by being fully present in them, we can nurture whole, emotionally aware humans from the very beginning.

Through her writing and initiatives, she invites families, caregivers, and educators to join the Moments movement: a growing community committed to nurturing mindful growth and emotional resilience in early childhood—one moment at a time.