Government Communication And Artificial Intelligence Strategies In Crisis Management

The book addresses the nature of crises and the stages of their development and reviews models and crisis management strategies, as well as public relations. It also emphasizes the role of government communication in governmental institutions, in addition to clarifying artificial intelligence techniques and their role in managing crises and disasters. It also presents an integrated preventive model that enables institutions to manage crises effectively and build community awareness to confront crises.

This book is considered a comprehensive study and a guide to understanding ways to develop crisis management as it targets the general reader, as well as university students, researchers, graduate students, faculty members, university workers, and all educational organizations. The topic of crises should be represented in teaching materials in all universities.

The book also provides a new vision for researchers in several domains and also targets institutions and entities, whether private or governmental. It greatly enables it to manage the crisis effectively through the proposed model that has been developed.

Dr. Laila Ramadan Rashwan, Egyptian, born in 1997.

She obtained a Bachelor of Arts from the Department of Media and Public Relations at Tanta University for the year 2019.

She obtained a pre-master’s degree from Mansoura University in 2020.

She also obtained a master’s degree specializing in persuasive campaigns in the field of crisis management in government institutions with distinction, with a recommendation for printing and exchange with foreign universities at Mansoura University for the year 2023.

She obtained many certificates in various fields and also participated in research on the National Initiative for Smart Green Projects. This is the first research presented on the initiative and addresses it in all its aspects as a case study at the twenty-ninth International Scientific Conference of the Faculty of Information, Cairo University, “Media and the Shift towards the Green Economy,” in light of environmental and climate changes, May 2024.

She is considered a doctoral researcher in media at the Faculty of Arts, Minya University, and has many books, including a master’s thesis entitled “Towards a proposed preventive model for government public relations communications in building awareness in confronting societal crises and disasters: an applied study” and a research paper entitled “Utilizing Government Digital Platforms in Spreading Awareness With Smart Green Sustainability Initiatives.”