Elsa Franco

Elsa Franco is an Italian-Saudi author and educator whose rich life experiences across Italy, Saudi Arabia, and the USA have shaped her unique perspective. A lifelong student of ancient cultural wisdom, Elsa not only studies but also actively applies these timeless principles to her own life, achieving a serene existence. Through her writing and teaching, she aspires to share this profound tranquility with others, demonstrating by example that serenity is not just a concept, but a lived reality.

Elsa Franco
Author's Books
Tell Yourself: Not 'New', But 'True'

The Roman emperor and philosopher Marcus Aurelius once wrote, “The art of living is more similar to a fight than to a dance.” Is this truly the case? It seems so, judging by the world around us and our own inner experiences. But what does “the art of living” really mean? It means to live wel...

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