Book Launch at SCRF 2021: Expo 2020 Dubai Mascots Activity Book
As the official children's book licensee of Dubai Expo 2020, we are delighted to announce the launch event for the Expo 2020 Dubai Mascots Activity Book at the Sharjah Children’s Reading Festival on 20th May starting at 7pm.
Austin Macauley to Mark Its Presence at the Sharjah Children’s Reading Festival
Get ready for the most exciting event in town! Sharjah Children’s Reading Festival (SCRF) 12th edition is about to begin. The festival will start on May 19th and will continue till 29th May 2021. We are more than delighted to announce that we will be a part of this festival. All of our children’s titles, published by both our UK and UAE chapters will be on display. You can find us at Stall No. A17 in Hall No. 3 at the venue.
COVID-19 AND ANNUAL BOOK SALES: BUSINESS INSIDE REPORTER INTERVIEWS OUR INTERNATIONAL PUBLISHING DIRECTOR
Our International Publishing Director, Jade Robertson was interviewed by Business Inside Reporter about the impact of the Global Pandemic on the annual sales and the overall business strategy. She talked in detail about how the publishing house has adapted to an environment of decreased social activity. She informed that by quickly changing the marketing strategies, Austin Macauley was able to enjoy an increase in sales by 36% in the UK and 56% in the USA. These strategies included prioritizing and investing in the availability of e-books and audiobooks. She said: “We had to focus further on our own website and selling strengths, rather than relying on other online stores we work with to have our books available to readers.”
Virtual Events Upcoming for Austin Macauley Publishers
Although most of the events we attend worldwide on a yearly basis have been cancelled due to the current pandemic, we will be attending a variety of virtual events to continue our innovation and research as an international publisher. 1. Nairobi International Virtual Book Fair – September 2020 2. The Bookseller Children’s Conference – September … Continue reading Virtual Events Upcoming for Austin Macauley Publishers
Austin Macauley Participates in the Muscat International Book Fair 2020
As forward-thinking publishers, we constantly strive to obtain maximum exposure for our incredible authors. Therefore, we are proud to announce our participation in the Muscat International Book Fair 2020.