How to Promote Your Book on Instagram – A Practical Guide for Authors

Promote Book on Instagram

Successful sales businesses are being run on Instagram. With each passing day, Instagram is turning into a product showcasing platform. Essentially being a visual social medium, it allows for effective, market-oriented HD display of a range of products. Apart from being a complementary promotional space for big businesses, Instagram also serves as a virtual shop for home-based small start-ups. As creative as the uses of Instagram can get, we have some good news for all  authors reading this blog. You can use this platform for promoting your book as well. Instagram is very promising that way. Most of the accounts on Instagram are run as blogs. The users do appreciate and show love for the content they like. So, authors, get ready! We have listed down pro ways for you to use Instagram for your book promotion.

  1. Get Started With a Business Account

Most of the blogs on Instagram are made as business accounts. While your purpose is book promotion, it is advisable to create a business account. A business account offers a ‘shop’ feature as well. Using this feature, people interested in buying your book can reach the buying options in one swift click. Consider it a rule that Instagram promotions work best with business accounts. With a clear purpose of boosting book sales in mind, your business account will enable you to avail a range of options. Ready to promote your book through systematic efforts? Create a business account on Instagram and there you go!

  1. Devise a Content Strategy

You have a clear goal in mind; you want to promote your book to boost book sales. But there is a lot of competition out there. There are other authors working towards the same goal and utilizing the Insta space in pretty much similar ways. Here comes the importance of your content. Yes, the obvious content will include your book’s pictures. But imagine for a minute that there are no boundaries and you can let out your creativity in this virtual space at your disposal. Sync your book promotion strategies with an overall content strategy. Do share images of your book placed in versatile settings, but do not forget to complement this with a sneak peek into your lifestyle. Create posts about important literary events and holidays for example World Book Day, National Grammar Day, World Poetry Day, and even months like Library Lovers Month (February) or Read a New Book Month (December). Relate events, whenever you can, with your book and its themes.

  1. Connect With Your Community

Should we tell you a little secret about your book’s Instagram promotion? The secret is called ‘shoutouts’. Show some generosity and appraise the work of other authors. This attitude will help you connect with the writing community and other authors will also return the favour. This way, your book will reach their followers. In the online spaces, ‘reach ’and ‘engagement’ is the key. What happens when some content goes trending in the virtual sphere? It has actually reached the greatest number of people across the globe. Hence, promote your book by allying with fellow authors and work towards maximizing the reach of your book.

  1. Make Use of Influencer Marketing

While you are on Instagram, why not get the maximum benefit! Big following accounts rule the Insta world and are usually known as influencers. Get in touch with some influencers whose interests and posts are related to books and who are avid readers. A collaboration might work out and they might agree to talk about your book as either a post, a story or a small video. Again, this will add to the reach of your book. For a detailed guide, read our blog on book promotions through bloggers and online reviews.


If you wish to publish your very own book, submit your writing with us today and make it happen.

If you are confused about how to start your writing journey, have a look at our ‘How to Become An Author’ guide and find all the answers.


  1. Make Use of Ads Feature

The best thing about Instagram promotion is that you can run ads about the specific product you are selling. Since this is going to be a paid venture, keep a share in your budget for this particular book promotion strategy. This money will pay you off well, and don’t worry since it is a small amount of money that can easily be managed. Remember how ads pop in while you are scrolling through the stories and posts? You must be very well aware that these ads do catch our eye and we often end up checking the ad runner’s account. Such is the power of ads. So, advertise your book!

  1. Go Live

Insta Live feature is the best that could be introduced to this app. What a pleasure to talk to celebrities and your favourite bloggers! The stay home scenario has pushed a greater need for such live sessions. Make sure that your content schedule also includes a once in a while live session. Not just your followers but you, yourself, will also enjoy this communication. Talk about your book, talk about a bundle of other stuff and even before you know it, this fun session will help promote your book.


Austin Macauley Publishers has also made publishing your book easier than ever. Through an online submission form, you can get in touch with us and make a submission of your manuscript.


  1. Use Hashtags

To ensure better reach and engagement on your posts, using appropriate hashtags is a must. While looking for a particular thing or idea, people usually search for relevant hashtags to help them land on the right spot. If someone is looking for book suggestions, they might just put that hashtag in the search bar. Instagram will show all the posts with ‘#BookSuggestions.’ So, promote your book using the right hashtags. Compile a basic set of hashtags and then use a mix with additions and subtractions according to a specific post. For example, if you have shared an aesthetic picture of your book, never forget to use the hashtag ‘#BookPhotography.’

  1. Arrange Signed Copy Giveaways

An important pillar in your book promotion strategy is giveaways. Giveaways on Instagram attract a lot of people. You have your book to send as a giveaway gift. You can make it even more attractive by announcing a signed copy with a small note as the giveaway reward. Link your giveaway contests with festive occasions. Whenever you send a copy, ask the winner politely to share feedback once they are done reading your book. This way, you will have one more review to add to your Instagram book reviews. More people will be attracted to your account through the giveaway rules that you will set. For example, tagging friends, asking them to follow the account and the like.


All this said, let us conclude by saying that Instagram has a lot of potential in terms of promoting your book. Make use of what this app has to offer for free.

We wish you all the best!

Check our book collection on our website and keep yourself updated by following us on Facebook,  Instagram, and Twitter. If you want to become a published author, send us your manuscript by clicking here.



Top Social Media Marketing Trends for Authors


“I don’t think social media is evil. I think it is a tool just like everything else.”

– John Meese


Today, everyone is becoming increasingly aware of the importance of social media on our day to day lives. Social Media is a great tool for marketing and when executed well can lead to great success for marketing promotion. Social Media Marketing is playing a vital role for every small and large business.

Social Media Marketing helps to establish a strong and fruitful relationship with potential customers. Brand awareness, affordable advertisement, worldwide reach, improved engagement and conversion rates and communication authority are the perks of social media marketing. All of which you as an author can take advantage of. It’s not as scary as it sounds… we promise.

There’s no denying that social media is easily accessible for everyone these days, it can be very beneficial for both, aspiring and established authors. We can understand writing a book is a challenging task, which requires intense amounts of creativity and skill. Therefore, as a writer, you deserve appreciation and acknowledgement from the world.

There are many social networking sites which can be helpful for authors, Here are the top 5 social networking sites for both fiction and non-fiction writers:

  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn
  5. YouTube

Every social networking site has different trends for promotions and marketing. Below we will be revealing some incredible tips and trends for each platform to help you, as a talented author discover and make the most out of these channels.

Facebook Marketing Trends:

Everyone is aware of the popularity of Facebook. The vast amount of users (1.79 billion) means that there is an audience for everyone, including authors.

Creating an author’s fan page can be beneficial for the promotion of your books and writings. This page will allow you to easily interact with your fans and keep your readers engaged through posting thought-provoking discussions. You can share their unique thoughts and writing styles or the chapter excerpts from your books to attract readers. You can also give updates about different events such as book signings, book launch, reading sessions and interviews.

Readers love to be a part of your personal life. So, keep giving them a glimpse of your daily activities through Facebook stories allows them to have quick and access to the ‘behind the scenes’ of their favourite author.

Giveaways are another great way to attract new reader, everyone wants something for free so would happily share your post for a chance of winning a free/signed copy of your book. This means that their friends will see your post, which could attract new readers.

Instagram Marketing Trends:

Instagram is famous for its outstanding features to promote content. You have slaved over ensuring you picked the right cover for your book, this is the ideal platform to show it off!

Although the benefits of Instagram for authors does not stop at the cover of your book. You can post pictures of your writing stations or what book you are currently reading, or post a picture from any book events you attended or hosted. Even posting quotes from your book is a great way to attract readers on this platform.

The Instagram story feature provides a great opportunity to interact with readers via various built-in features. You can conduct live reading and Q&A sessions.

All of these ways are great opportunities to boost book sales.

Twitter Marketing Trends:

Twitter is one of the most popular social media platforms used around the globe. Millions of people use Twitter daily. Authors have a special relationship with Twitter to promote their books, as Twitter is more popular way to share knowledge with the world – a great opportunity for Non-Fiction writers to connect with their audience.

Using relevant emoticons can make your tweets stand out and attract your followers. Interactive polls and gifs work well on Twitter so do not forget to add these, as with millions of people on the platform it is important to ensure your tweets stand out as much as possible.


  • You can follow other writers to gain genuine followers.
  • Announcing your live streams with the link and time on Twitter will let more readers join your stream.
  • Live broadcasting on Twitter does wonders as Twitter shows them on the top of your followers’ feed. Using relevant and popular hashtags help expand your reach.


LinkedIn Marketing Trends:

Linked is well-known for resumes and job postings. However, it is a powerful platform to create effective lead generations and allows authors to build strong professional networks.

As it is very helpful to develop professional brand awareness, you can use your LinkedIn profile to promote your author events and interviews. Creating a writing group in LinkedIn can help improve your writing skills and facilitates in showcasing your talent to others. Groups can also be very helpful in developing a strong image of your books.

An appealing lengthy interactive post tends to perform better on LinkedIn. Use this platform as a way to demonstrate your knowledge around the subject of your book and build creditability.


YouTube Marketing Trends:

When it comes to video marketing, YouTube is always the first platform that comes to one’s mind. It is not only a social media platform but is also a constructive search engine that provides users with a huge variety of videos on different topics.

‘Book Cover Reveal’ videos, book trailers, short videos with the book excerpts are great ways to promote your book. Sharing a 360 degree video which shows the book from all directions will attract readers. YouTube is considered as the best place for learning, therefore this platform is ideal for you to share ‘How to’ videos about writing to help the many aspiring authors out there.

YouTube live streams have 8 times greater engagement rate as compared to a normal video. Authors can host Q&A sessions and podcasts in their live streams. Visual storytelling can also attract viewers.

Sharing your writing journey and struggles with the viewers through a video can leave a great impact on the audience.


We hope that these trends will be helpful for all the aspiring and established authors to boost their social media presences. So, hurry up authors and get connected to the world.

To stay updated with the latest writing tips and marketing trends, follow us on Facebook, Twitter and Instagram.