Austin Macauley Participates in the Muscat International Book Fair 2020

As forward-thinking publishers, we constantly strive to obtain maximum exposure for our incredible authors. Therefore, we are proud to announce our participation in the Muscat International Book Fair 2020.

Muscat International Book Fair is one of the finest literary events of Oman, primarily initiated in 1992 to promote the importance of culture and literature, has already been inaugurated and booklovers are paying a visit with all the zeal and enthusiasm at Oman Convention and Exhibition Centre, Al Athaiba, Muscat. The 25th edition of the book fair was inaugurated on 22nd February and is open for book enthusiasts till 2nd March 2020. The Guest of Honour for the event is His Excellency, the Governor of Musandam, Sayyid Ibrahim bin Said al Busaidy.

This year, Austin Macauley Publishers has brought over a hundred fascinating titles for the readers in Oman which displays our dedication to acting as a platform that facilitates the dissemination of local talent across the Gulf and beyond.

Through our wonderful books, we’ve built a beautiful relationship with book lovers all over the world. We hope to see you all there and take our relationship one step ahead. Meet our team at Stand IL8 and become a part of Austin Macauley family. Don’t miss the chance to check out our beautiful English and Arabic collection and to learn more about our publication, books and authors.

Austin Macauley’s International Publishing Director Participated in the Publishers Conference Organized by Sharjah Book Authority (SBA)

In the lead up to 38th Sharjah International Book Fair (SIBF), Publishers Conference was organised by Sharjah Book Authority (SBA). CEOs and other representatives of different global publishing companies participated in the event. In the opening comments, SBA Chairman Ahmed bin Rakkad Al Ameri welcomed the publishers from all over the world. More than 560 national and international publishers are said to be attending the SIBF.

Jade Robertson, International Publishing Director of Austin Macauley Publishers was also present as a panellist. Jade enlightened the audience with her experience and ideas regarding book publishing and the importance of online marketing tools within the industry.

While sharing her thoughts, she said, “The power of social media and other digital platforms to advertise and promote books was undeniable and publishers could ignore them only at their peril.” She further added, “We look at how we can garner social media to sell books. 90% of people trust online recommendations for books.”

Jade shared some really impressive facts and figures for the UAE across Facebook, Twitter, Instagram, and other social channels, highlighting the importance of online marketing techniques in today’s world. She expressed her views, saying “We look at global trends and not just regional trends. Publishers should do their research globally.”  While speaking on the tough competition between attention on video and long-form reading, she was of the opinion that reading stays viable but image-based marketing, particularly on social media, gets much more engagement from the people.

Overall, it was an interesting interactive session amidst presence from some of the world’s leading book-publishing entities. This year, the conference features a three-day schedule with a focus on the latest publishing trends, digital strategies, emerging markets, threats and challenges.

French Diplomat Fabrice Jaumont at Sharjah International Book Fair

High profile author, education expert and multi-award winner Fabrice Jaumont has been invited to give a talk and book signing at Sharjah International book fair.

His one hour talk on Monday 4th November will discuss the future of bilingual education, particularly in diverse communities, where many people from different ethnicities and cultures have left their countries in search of work and a better life abroad.

During his time in Sharjah, he will also be launching his new book published by Austin Macauley; The Bilingual Revolution (الثورة ثنائية اللغة) on Sunday 3rd November.

Make sure you stop by to get a copy of his highly anticipated book!

Austin Macauley Publishers Make a Grand Return to Sharjah International Book Fair 2019

Good Days Have Visited!

Austin Macauley Publishers are proud to announce the 4th edition of the famous Sharjah International Book Fair (SIBF) from 30th October to 09th November 2019. Sharjah International Book Fair (SIBF) remains one of the largest book fairs on the globe. It is also one of the most distinguished events of its kind in the Middle East and has come out to be an enticing literary event in the region. The famous publication, “The Bookseller” named the event as one of the best four book fairs globally, back in 2013.

The eleven-day event will be full of exciting exhibitions and activities. This year, the authors of Austin Macauley Publishers have a range of signings throughout the show. A lot of our talented and famous authors are scheduled to grace the event. Make sure you don’t miss out on meeting them at their signings. Special discounts will be given on all books included in the signings, so make sure you don’t miss out!

Austin Macauley author signings at the show are as follows:

Wednesday 6th November

17:00-17:30pm

Mezoon Alnaqbi – Legacy of Foggy VillageSearching Adventures

Ghassoub Sharif Mustafa – Ashes of a Lost Country

Ahmed Ashujaa – Ahmed’s Dreams

17:30pm – 18:00pm

Amin Alsati – Real illusions

18:00pm – 18:30pm

Sara Abdulrahman Alahbabi – Ceen : When My Words Become Useless, I Remain Silent

Muna Alsuwaidi – The Silence of London

Maryam Saqer Al Qassimi – Diversity

18:30pm – 19:00pm

Abdulla Nasser Sultan Alameri – Heading East

Khadijha Alzaabi – The Girl and the Tree Trunk

PALAK AND POOJA – Is Life as We Know It?

19:00pm – 19:30pm

Shaikhah Kaseb – What Do You Know About My Love, Baby?

Razan  H. Abdul Majeed –  On Loss

Nura Alhamadi – She Was

The main aim of this event is to encourage the habit of reading among people of all ages and genders, we look forward to meeting and greeting all in attendance.

Jade Robertson, International Publishing Director of Austin Macauley Publishers Interviewed by Arabian Business

Arabian Business published an interview on Monday, 14th October 2019, “Lessons from leaders: Jade Robertson, International Publishing Director for Austin Macauley Publishers”. Jade shared the story of her company’s mission, values, successes and upcoming plans. According to her, a strong interest in the Arab market and ever-increasing requests made complete sense to open new avenues in the region. Both, new and experienced authors are being given opportunities, in Arabic and English languages. She further added that she looks forward to involving herself in the educational sector and publishing books in other languages.

Copyrights and counterfeited products, in her opinion, remained the biggest challenge for the publishers worldwide. She discussed her open-door policy for the talented staff members who can come to her and share their ideas. She opens up about how she keeps the staff motivated by giving motivational talks, praising them, setting clear objectives, having appraisals and much more. While answering to a question about one advice that she would give to an old boss of hers, Jade replied, “To be more systematic and to plan for the future”.

On a question about her decision-making process, she said that she assessed the risks and results of her decision before making a decision. Jade also highlighted the importance of social media and online marketing for a business. She mentioned how she enjoys the freedom to explore new markets, check out new opportunities and grow basic ideas to complete the projects. She recalled her first job at the age of 16 when she worked alongside her studies. Jade looks up to her first-ever boss at this job as her mentor. With 30 years’ experience, he trusted Jade and her abilities to run her business. This is where Jade realised her true potential and interest and decided to pursue her studies at the university after working for two years with him.

According to her, for a new employee, “culture is everything”. She summarized the three characteristics a leader should possess with a very simple but straight forward answer to the question – “The three Ps – Patience, Persistence and People-skills”. She surprised the interviewer by telling that she is currently learning the Arabic language. Jade emphasized the art of multi-tasking. She told that she always wanted to be a lawyer while growing up. She shared about her strict schedule to accomplish the daily goals. She likes to have breakfast and a coffee before she leaves her house and her tasks listed-down.

Finally, she expressed her opinion that the world would become a better place if “we all become unprejudiced and accepting of each other, celebrating our differences, instead of looking at them as something that separates us”. She stressed about being aware, knowing and acknowledging the other person’s story. This exactly what Jade Robertson and her team at Austin Macauley Publishers look forward to in the company. The environment is created where every individual’s voice, thoughts, experiences, stories and ideas are being heard. She looks forward to publishing more and more new voices, thus, making the environment “more liberal and inclusive”.

Austin Macauley in Global Village UAE – Are You Ready?

Good things come to those who wait but better things are experienced by those who work for it. The wait is over, We are excited to announce our arrival in the 24th edition of Global Village to inspire the love and passion of books in our very own bookstore. Global Village, a multicultural festival park located in the heart of Dubai, will be inaugurated on 29th October 2019.

Global Village is about to begin its 24th season, with over 10 million visitors  expected to attend this multicultural, entertaining and shopping oriented program. The 23rd season of Global Village delighted the crowd by featuring 3500 outlets, showcasing the culture of around 78 countries for around 7 million visitors.

Global Village is a platform that has presented some of the most famous international artists like Jason Derulo, Liam Payne, Shahrukh Khan, Rahat Fateh Ali Khan, Samira Said, Elissa etc. So, here’s your chance to try out your luck and you might end up meeting your favourite celebrity in the Global Village 2019.

Austin Macauley’s International Publishing Director, Jade Robertson, has shown her willingness to go all the way via Global Village to promote the love of reading and writing across the localities and potential zones of the UAE.

If you are in Dubai and looking for some quality time, then do pay a visit to our Austin Macauley Bookstore – Shop 10 in the American Global Village to get an amazing collection of books in numerous genres.

The 159 days running Global Village will mark its completion of the 24th season on 4th April 2020. The global village is situated in Sheikh Mohammed Bin Zayed Road – Dubai with plenty of free car parking space available.

For more details and exciting surprises, visit Austin Macauley’s Facebook, Instagram and Website now.

Austin Macauley Publishers – Where Every Great Story Begins!

Austin Macauley Publishers Attended the Panel Discussion Organised by SPCFZ and EPA

The Sharjah Publishing City Free Zone (SPCFZ) and the Emirates Publishers Association (EPA), recently organised a panel discussion, where over 30 local and international publishers were invited. Jade Robertson, International Publishing Director of Austin Macauley, was one of publishers attending the panel.

The gathering aimed at bringing-forth the key challenges faced by the publishing industry and how SPCFZ and EPA can collaborate to overcome challenges and ensure the progressive growth of the publishing sector.

Salim Omar Salim, the Director of SPCFZ and Rashed Al Kous, the Executive Director EPA, lead the discussion. While presenting his views, Mr Salim said: “The discussion of challenges and solutions opens the way for publishers to explore new opportunities and collaborations, share successful experiences, and rally efforts to accelerate the growth of the publishing industry.

He further added, “We are working on adding more services in the future to facilitate the workings of publishing businesses in the UAE more comprehensively. We have also showcased our plan to forge new strategic agreements with several government departments to support publishing professionals and the book industry.”

While talking to the publishers, the Executive Director EPA, Mr Al Kous emphasized on the importance of transparent dialogues between local publishers, especially those based in the SPCFZ. He said that it would be a great source of information for the Free Zone officials that will help them stay up to date regarding different challenges publishers face, in daily operations and effectively tackling them.

International Publishing Director of Austin Macauley, Jade Robertson shared her views on the panel discussion. She said that our company started its regional operations with the SPCFZ a couple of years ago. She further praised the Free Zone for its continuous support by providing numerous opportunities to expand into Arab markets and get benefits from the EPA’s leading initiatives.

Fatima Al Tamimi who is the owner of Awrqa Publishing house said that the panel discussion went very well. It was informative and helped her understand the services and offerings at the SPCFZ in details.

Director-General of Al Borj Media Publishing and Distribution, Ashraf Shaheen, said that such discussion session would help us gather different views. He added that these sessions will prove to enhance cooperation between local, Arab and international publishing houses in the UAE.

Austin Macauley Publishers and Book Aid International

Austin Macauley took part in a charitable cause in working with Book Aid International to get books around the world to those in need. The donation covered all genres, age-groups and reading levels which will help not only children but people of all ages. We aim to explore new talent and ideas in new and established writer’s works, but we also support several non-profit organizations working to make reading accessible to all.

We realise that a book lover wants to make sure his favourite books live a full second life and are well-taken care off, therefore we recommend donating books to Book Aid, a trustworthy charity which believes that books have the power to change lives. Its mission is to promote literacy and reading culture by providing the less fortunate with an opportunity to read.

If you want to contribute to Book Aid, donate now: https://bookaid.org/donate/

Because Lives Are Influenced By Books!

Austin Macauley Publishers and the Nairobi International Publishers Association Seminar. Africa Rising: Realising Africa’s Potential as a Global Publishing Leader in the 21st Century.

We were delighted to be a sponsor for such an innovative seminar this June, together with many key organisations in our community, to name a few; Emirates Publishers Association, Sharjah World Book Capital, Association of American Publishers, Liberty Education UK, Nielsen, The London Book Fair, Emaar and Emirates.

Our minds were broadened by the endless possibilities and progressions the publishing communities within Africa put across. Opinions and insights were provided from the likes of publishers, authors, supporting organisations and governing bodies. Global representatives shared their support and cooperation with the African countries and their mission to transform the future of African publishing.

The seminar featured keynotes by globally renowned authors, decision makers, and industry thought leaders; in addition to panel sessions and workshops on themes addressing the most pressing challenges facing the African publishing industry. These discussions ranged from the importance of copyright protection, the threats of self-censorship and piracy, to the struggle of preserving indigenous languages and development of supporting data for publishing industries.

Africa is home to an incredible amount of spoken languages, a key part of the seminar looked into the progression that has already began in publishing for these native speakers. This diversity is also shared in other continents. Six out of ten children globally are not taught in their mother tongue, causing their learning process to be hindered immediately when they begin education.

Recent growth in technology has benefitted all nationalities by developments in online translations, and by fault, causing many positive impacts on accessing the indigenous languages of Africa. The goal of gaining a one to one textbook to pupil ratio is developing into the goal of every child in Africa having access to a textbook and digital teaching aid. The support of technology has potential to combat many difficulties, that schools in particularly, face when trying to educate.

 A look back to our Sharjah TV feature at SCRF

 

Jade Robertson, Our International Publishing Director at Austin Macauley Publishers recently had an interview on Sharjah TV at the Sharjah Children’s Reading Festival.

Austin Macauley Publishers were proudly part of the Sharjah Children’s Reading Festival for a second time this year. The whole event was an incredible success with immense opportunities for booksellers, publishers, agents, ethnic bodies and press at large. The complete event was meticulously covered by Sharjah TV, in which we had a chance to talk about some of our upcoming titles in the UAE.

A prominent name among the most influential women in business in UAE, Jade Robertson, who is the International Publishing Director of the company, comprehensively shared her views about the practices and efforts of Austin Macauley in an interview with Sharjah TV. Robertson shared her views in the following words, ‘We aim to promote written words, encourage reading especially amongst young children’. She further added that the biggest publications from the brand were complementing the matter of the year – tolerance. The books displayed in the event were mostly about teaching children to be more tolerant.

To see the interview in full please click here.

Austin Macauley Publishers at Abu Dhabi International Book Fair 2019

Austin Macauley Publishers are ecstatic to mark their presence yet again at Abu Dhabi International Book Fair where the juggernauts work together for the betterment of the publishing industry.

The Abu Dhabi International Book Fair is an annual book fair that takes place in Abu Dhabi, UAE with an aim to provide an opportunity to publishers, booksellers, agents, cultural organisations and press to meet and share their ideas to create an impact in the publishing industry and to promote the love of reading and writing in the Arab market.

Austin Macauley Publishers visits Abu Dhabi International Book Fair for the second time in a row from 24-Apr to 30-Apr 2019 (Stand # 11G01). It’s a top-tier event where the fastest growing publishers, Austin Macauley, bring the best to visitors and industry professionals.

Year after year, Abu Dhabi International Book Fair returns with even bigger magnitude, 500,000 titles spanning over more than 35 varied languages, makes this the biggest exhibition to take place in the region. Hosting to the most prominent Arab, regional and international publishing houses around the globe, Abu Dhabi provides an exclusive platform where publishers, booksellers, agents, ethnic bodies and press can meet, exchange ideas and identify diversified business openings.

Being a vibrant commercial market, Abu Dhabi swarms the world’s leading publishing houses, booksellers and bibliophiles from across the world. These exhibitions prove to be valuable trade fairs where individuals get a chance to pool knowledge, demonstrate innovations, and most importantly, to buy and sell literature. Happening at the Abu Dhabi National exhibition centre, Abu Dhabi Authority for Culture and Heritage has collaborated with the Frankfurt Book Fair as part of the Emirates’ attempt to become a major global terminus of the publishing realm while roofing together bibliophiles and local and international academic and research institutes and think-tanks, publishers, retailers, wholesalers and marketers at large.

Giving the well deserving wholesome share in the event, Austin Macauley is showcasing its array of books on literature, poetry, art and culture, history, social sciences, geography, fiction, non-fiction, and religion. Among the 1320 exhibitors from 65 countries, we bring endless opportunities to the writers and an opening for readers to grab their new favourite books on the spot.

Not only this, but Austin Macauley will also be convening ‘book-win’ competitions to engage the visitors and various colouring activities. We at Austin Macauley really look forward to meeting you all at the stand number 11G01 at the event and hope that this year will be more fun and excitement than ever.

For more details visit ADIBF official website or visit our Social Media for exclusive event images.

Jade Robertson Listed Among the Most Influential Women in the UAE 2019

Austin Macauley Publishers is extremely pleased to share that our International Publishing Director, Jade Robertson, has been listed among the 30 most influential women in business within the UAE. She has proven herself in the publishing industry with after managing our Sharjah office in 2017, we were nominated for the Arabian Business Start-up Awards. In 2018 acknowledgement for her impressive entrepreneurial standing and leadership skills furthered when Jade was nominated for Publisher’s Weekly Star Watch Award.

Jade Robertson’s journey with Austin Macauley in 2012 as an Assistant Editor. In the following five years through her devotion towards operational and management of the publishing process, business strategy and passion for our authors, she was appointed as the International Publishing Director. With hard work and diligence and valuable contributions towards the progression of company, she exceeded all expectations. Through diverse business developments, promotion strategies and exhibition policies Austin Macauley became accessible to a global network of distribution channels and marketing prospects. This evidently reflected the entrepreneurial skills of Robertson which helped the company become one of the Fastest Growing Publishers of 2018.

Jade has undoubtedly contributed substantially in establishing our worldwide success for all of our authors and we’d like to take this opportunity to congratulate her on this achievement!

Sharjah International Book Fair

Sharjah International Book Fair (SIBF) is one of the largest book fairs in the world, the most prestigious in the Arab world and home to the most exciting literary event in the region. The main aim of SIBF is to encourage reading among people, especially the younger generation, by making quality books accessible to them at affordable prices. In 2013 the prestigious publication “The Bookseller” named SIBF as one of the top four books fairs globally.

SIBF is held under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, who strives to promote literacy, reading and the preservation of culture in the emirate. Through his vision Sharjah has been named the Islamic Culture Capital in 2014, for its unparalleled contributions to the preservation of heritage and culture.

Running annually since its inception, SIBF attracts millions of visitors from around the world, hosts some of the biggest names in publishing and the cultural sphere and organises hundreds of events over its 11-day duration. The 34th edition of the SIBF in 2015 saw participation from Egyptian actor Mohammed Sobhy, Irish writer Darren Shan, BBC and Sky TV presenter and writer John McCarthy, Nigerian Booker Prize winning writer and poet Ben Okri and Indian actor Mohanlal.

Visitors can enjoy a wide range of activities during the fair with many events geared specifically to children. This ranges from writing workshops to poetry readings, book signings, international and local author sessions, as well as plays, arts and crafts activities. SIBF even hosts a Cookery Corner, where renowned chefs demonstrate their very own recipes and present tasty dishes.

In 2016 there were 1420 publishing houses from 60 countries exhibiting at SIBF and over 1.5 million books in 210 languages on display. It received 2.3 million visitors firmly placing the emirate on the map as a cultural focal point.

Visitors enjoy the fair for the great discounts on all books on sale (25% off the published price), while authors have the chance to meet their readers and interact with some of the world’s best writers, and exhibitors are attracted by the prestigious longevity of the Festival.

The second edition of the joint conference between Sharjah International Book Fair (SIBF) and American Library Association (ALA) was held in 2015 bringing together 255 librarians from 16 countries with expert speakers delving into topics of importance for professionals in public, academic and government libraries.

Other initiatives running at the SIBF include the Translation Grant, a Sharjah Government initiative funding the translation of books for both regional and international publishers, and the Culture Café with poetry readings and cultural events from regional personalities.